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Publication date: 20 June 2018

Kanchan Lala and Kunal Sinha

The purpose of this paper is to analyze and summarize growth and development of technology business incubation system in India. The study in this route tries to explore…



The purpose of this paper is to analyze and summarize growth and development of technology business incubation system in India. The study in this route tries to explore factors which include various actors and agencies influencing the process of incubation and innovation.


The paper in route to access the role of different actors and agencies situated around the incubation process is being executed through the systems of innovation framework. Data have been collected from the secondary sources including government department, ministries and other sources.


The study besides providing an in-depth analysis of the incubation process in India finds that the process is relatively new in the Indian context and lacks a profound policy for escalating the process of technological incubation. The study also finds that over the years India’s innovation potential has escalated significantly which in a way can be seen as an optimistic result in the growth and development of technology business incubation.


The proposed study is one of the few in this category, especially while analyzing technology business incubation with respect to India. The study also tries to add on literature in the domain of technology incubation especially in the context of India.


World Journal of Science, Technology and Sustainable Development, vol. 15 no. 3
Type: Research Article
ISSN: 2042-5945



Subject area

The subject area is strategy and business.

Study level/applicability

The case can be used for MBA students. This is equally effective in short courses meant for low-to-mid-level working executives. The case is suited for classes in strategy, general marketing, media management and family business courses.

Case overview

Dainik Jagran – a vernacular daily – is the most read newspaper in India. Under the banner of Jagran Prakashan Ltd.; which is one of the leading media houses in India, the success of Dainik Jagran has been an outcome of the strategic marketing decisions taken by its founder and his successors in the post-independence era. With extensive circulation, it created a large readership base and took bold decisions to launch multi editions to its daily through a series of acquisitions, mergers and consolidations from 1975 to 2010, enabling it to step into product diversification. Readership surveys, investments in technology, advertising, regular branding events and smart phone applications are a few tools that helped. While the group has diversified into other industries, there is an underlying anxiety about the future prospects of its newspaper business. With the onslaught of online news dailies, will Dainik Jagran be able to expand and maintain its readership base using its previous business and marketing strategies? Or is it time to change strategies for businesses in the newspaper and allied media industry in India?

Expected learning outcomes

The study has the following outcomes: application of value chain concept in businesses serving two-sided markets; application of environmental analysis, Porter’s five forces analysis and related strategy concepts; and learning to critically approach and develop a sustainable growth strategy framework for a successful family-run newspaper business in India.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email to request teaching notes.

Subject code

CSS 11: Strategy.


Emerald Emerging Markets Case Studies, vol. 7 no. 1
Type: Case Study
ISSN: 2045-0621


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