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Article
Publication date: 29 December 2022

Mian Yan, Alex Pak Ki Kwok, Alan Hoi Shou Chan, Yu Sheng Zhuang, Kang Wen and Kai Chao Zhang

E-commerce live streaming is a new influencer advertising method that allows influencers to interact directly with consumers on e-commerce platforms. Although evidence suggests…

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Abstract

Purpose

E-commerce live streaming is a new influencer advertising method that allows influencers to interact directly with consumers on e-commerce platforms. Although evidence suggests that influencer live-streaming advertisements (ads) on social media can increase consumers’ buying impulses, little research examined how this similar but new advertising method on e-commerce platforms may influence consumers’ urge to buy impulsively. This study explores the role of influencer credibility, celebrity effect, perceived entertainment, trust and perceived usefulness on consumers’ attitudes toward influencer ads and their urge to buy impulsively.

Design/methodology/approach

A questionnaire containing seven constructs was developed and distributed to participants using a convenient sample and snowball sampling approach. The constructs were measured based on validated measurement items from the literature and adjusted according to this study’s focus. A total of 236 valid responses were obtained from the survey and used for data analysis. A partial least squares structural equation modeling approach was employed for parameter estimation and model testing.

Findings

The empirical results show that all constructs influenced consumers’ urge to buy impulsively via attitude toward influencer ads. The proposed research model explains 61.7% of the variance in attitude toward influencer ads and 19.4% of the urge to buy impulsively.

Originality/value

This is an early study investigating the relationship between influencer advertising and impulse buying. The results provide valuable insights into improving the design of influencer ads and marketing strategies.

Highlights

  1. I-eIB model tests the mechanism of influencer ads on consumers’ buying impulse.

  2. Consumers’ attitude towards influencer ads affects their urge to buy impulsively.

  3. Influencer credibility affects consumer attitude via celebrity effect as a mediator.

  4. Trust affects consumer attitude via perceived usefulness as a mediator.

  5. Entertaining ads help develop favorable consumer attitude.

I-eIB model tests the mechanism of influencer ads on consumers’ buying impulse.

Consumers’ attitude towards influencer ads affects their urge to buy impulsively.

Influencer credibility affects consumer attitude via celebrity effect as a mediator.

Trust affects consumer attitude via perceived usefulness as a mediator.

Entertaining ads help develop favorable consumer attitude.

Article
Publication date: 14 September 2010

Kai‐Uwe Seidenfuss, Yunus Kathawala and Keith Dinnie

Set in the newly emerging hybrid product research stream, and reflecting trends towards multi‐national production and sourcing, this paper aims to present a three‐country study on…

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Abstract

Purpose

Set in the newly emerging hybrid product research stream, and reflecting trends towards multi‐national production and sourcing, this paper aims to present a three‐country study on perceived quality and image of automobiles “made in and for” Southeast Asia.

Design/methodology/approach

The authors used a multiple cue design in the stimulus definition, reflecting assembly and component origin plus warranty level. Actual car owners were targeted, thereby adding to a relatively low number of studies requiring actual prior purchase. The related face‐to‐face interviews in the local languages resulted in 720 usable questionnaires.

Findings

Country‐of‐assembly is shown to affect perceived quality as well as perceived image. Warranty extension can moderate the quality effects to some extent, whilst buyers of luxury models display a smaller positive home bias in terms of perceived image than those of non‐luxury models. Such home region bias is not demonstrated to be significant for country‐of‐components.

Research limitations/implications

The paper contributes towards ongoing theory‐building, especially with regards to an optimum level of origin cue decomposition. It also establishes the importance of adding image perception measurement to the arsenal of origin researchers normally focused on quality effects.

Practical implications

Managers need to make strategic decisions on the decomposition of product origin cues, reflecting consumers' abilities to notice several such cues. The selected product origin cues must then be supported with appropriate communications strategies.

Originality/value

For the first time, origin effects are demonstrated for the Southeast Asia region. The paper establishes the significance of country‐of‐target and contributes to research on the ever more complex product origin construct.

Details

Journal of Consumer Marketing, vol. 27 no. 6
Type: Research Article
ISSN: 0736-3761

Keywords

Open Access
Article
Publication date: 28 December 2020

Qinjie Yang, Guozhe Shen, Chao Liu, Zheng Wang, Kai Zheng and Rencheng Zheng

Steer-by-wire (SBW) system mainly relies on sensors, controllers and motors to replace the traditionally mechanical transmission mechanism to realize steering functions. However…

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Abstract

Purpose

Steer-by-wire (SBW) system mainly relies on sensors, controllers and motors to replace the traditionally mechanical transmission mechanism to realize steering functions. However, the sensors in the SBW system are particularly vulnerable to external influences, which can cause systemic faults, leading to poor steering performance and even system instability. Therefore, this paper aims to adopt a fault-tolerant control method to solve the safety problem of the SBW system caused by sensors failure.

Design/methodology/approach

This paper proposes an active fault-tolerant control framework to deal with sensors failure in the SBW system by hierarchically introducing fault observer, fault estimator, fault reconstructor. Firstly, the fault observer is used to obtain the observation output of the SBW system and then obtain the residual between the observation output and the SBW system output. And then judge whether the SBW system fails according to the residual. Secondly, dependent on the residual obtained by the fault observer, a fault estimator is designed using bounded real lemma and regional pole configuration to estimate the amplitude and time-varying characteristics of the faulty sensor. Eventually, a fault reconstructor is designed based on the estimation value of sensors fault obtained by the fault estimator and SBW system output to tolerate the faulty sensor.

Findings

The numerical analysis shows that the fault observer can be rapidly activated to detect the fault while the sensors fault occurs. Moreover, the estimation accuracy of the fault estimator can reach to 98%, and the fault reconstructor can make the faulty SBW system to retain the steering characteristics, comparing to those of the fault-free SBW system. In addition, it was verified for the feasibility and effectiveness of the proposed control framework.

Research limitations/implications

As the SBW fault diagnosis and fault-tolerant control in this paper only carry out numerical simulation research on sensors faults in matrix and laboratory/Simulink, the subsequent hardware in the loop test is needed for further verification.

Originality/value

Aiming at the SBW system with parameter perturbation and sensors failure, this paper proposes an active fault-tolerant control framework, which integrates fault observer, fault estimator and fault reconstructor so that the steering performance of SBW system with sensors faults is basically consistent with that of the fault-free SBW system.

Details

Journal of Intelligent and Connected Vehicles, vol. 4 no. 1
Type: Research Article
ISSN: 2399-9802

Keywords

Article
Publication date: 21 September 2012

Hui Cheng, Yuan Li, Kai‐Fu Zhang, Chao Luan, Yan‐Wu Xu and Ming‐Hui Li

An appropriate fixture layout can decrease the assembly variation of Aeronautical Thin‐Walled Structure (ATWS) substantially. The purpose of this paper is to develop a fixture…

Abstract

Purpose

An appropriate fixture layout can decrease the assembly variation of Aeronautical Thin‐Walled Structure (ATWS) substantially. The purpose of this paper is to develop a fixture layout method to minimize variation.

Design/methodology/approach

The paper uses genetic algorithm and ants algorithm (GAAA) to optimize the fixture layout by first, analyzing the “N‐2‐1” positioning principle of ATWS riveting, and then developing a hierarchical fixture layout model to represent the base points and locating points of ATWS. Second, information of base points and locating points is coded as gene and chromosome, according to a special coding rule and the fixture layout model. The fitness is also defined by the assembly variation of key characteristic points (KCPs). Third, the genetic and ants manipulations are discussed individually, and the two parts are connected by threshold value of the probability for chromosome in the genetic manipulation.

Findings

The method can solve the fixture layout problem of ATWS with automated riveting efficiently, which is shown as an example in this paper.

Practical implications

The assembly variation is decreased by using the method presented in this paper according to the variation comparison.

Originality/value

The hierarchical fixture layout model is proposed for the first time in this paper and base points and locating points are optimized successfully by the GAAA.

Article
Publication date: 5 February 2020

Yan-Kai Fu, Weilun Huang and Chin-Nung Liao

The purpose of this paper is to evaluate the hotel selection problem of airlines for their hotel and airline alliance (HAA) to develop potential customers of airlines. This paper…

Abstract

Purpose

The purpose of this paper is to evaluate the hotel selection problem of airlines for their hotel and airline alliance (HAA) to develop potential customers of airlines. This paper will propose a hybrid mathematics evaluation model to help airline to select an optimal hotel with both qualitative and quantitative criteria.

Design/methodology/approach

To solve the hotel selection problem of airlines for their HAA, this paper focuses on the implementation of the NGT, Fuzzy TOPSIS and MCGP models in the hotel selection process. Initially, the NGT was used to create HAA decision-making criteria based on the literature review and expert opinions, and it was found that scale and scope possibility, brand value, tourism attraction, operating cost and industrial conditions are the most important criteria. Later, the Fuzzy TOPSIS method was used to obtain the general normalized fuzzy preference and to compute the closeness coefficients of each alternative hotel with respect to each criterion. Third, five tangible constraints were incorporated into the Fuzzy TOPSIS-MCGP model to calculate the optimal hotel with LINGO software.

Findings

Airline managers can use the proposed model to form a clear view of how to choose the most suitable hotel to cooperate with to outperform their competitors. Having access to this information allows airline managers to take steps to perform better and improve the performance of the partnership, helping them to gain more confidence in their decision-making capabilities while reducing investment risks.

Originality/value

This is the first paper that has adopted Fuzzy TOPSIS-MCGP to select hotel for their HAA from the airline’s point of view. The major contributions of this study are as follows: an efficient and simple evaluation framework is proposed for handling vagueness and uncertainty in real-world hotel selection problems; the advancement of treating uncertainty in the MCDM process; the fuzzy TOPSIS-MCGP method is extended for such problems, taking into account tangible and intangible criteria; airline managers can now make decisions in choosing to select the best hotel for their HAA that meets the airline's business goals and passenger demands; hotel operators are flexible in selecting their airline partnership, thus creating greater profit for both parties.

饭店和航空公司之间横向联盟的选择模型:NGT, fuzzy TOPSIS和MCGP方法的综合应用

目的

本文的主要目的是在协助驾驶评估酒店选择的问题, 并通过由酒店与航空公司的合作联盟HAA, 开发整合的潜在客户。评估模型, 以帮助航空公司选择同时满足定性和定量标准的最佳酒店。

设计/方法/方法

这些研究集中在规模和范围的可能性, 品牌价值, 旅游吸引上力, 运营成本和产业条件上。第二个步骤是日期近似近似最佳解排序技术(fuzzy TOPSIS)计算每家替代酒店与理想解决方案的接近度系数。规划方法(MCGP)选择最佳酒店, 同时选择方法同时考虑酒店的定性和定量标准, 并且从未在酒店选择文献中被采用过。

结果

为了帮助评估评估合适的酒店和建立合作联盟, 因此本文提出了NGT-Fuzzy TOPSIS-MCGP模型, 以帮助决策的决策者实现替代的酒店。在此模型中, 决策者通过最后, 在名目人群技术(NGT)确定客观的酒店选择规范, 然后他们可以根据模糊近似最佳解排序技术(TOPSIS)确定标准权重, 并计算模糊的TOPSIS-MCGP模型中, 决策制定者可以使用多选择目标规划(MCGP), 通过设定每个目标的期望水准寻找最佳酒店。

原创/价值

这是第一篇以航空的角度, 同时采用模糊TOPSIS-MCGP方法选择合适的酒店的论文。本文最主要的贡献是: 1. 提出了一种有效而简单的评估框架, 用于处理现实世界中酒店选择问题中的模糊性和不确定性。2. 在处理MCDM过程中不确定性方面的进展;模糊TOPSIS-MCGP方法针对此类问题进行了扩展, 同时考虑了有形和无形的标准。3. 航空公司经理现在可以做出决定, 选择适合其HAA的最佳酒店, 借以满足航空公司的业务目标以及乘客的需要。4. 酒店运营商可以灵活选择航空公司合作伙伴关系, 从而为双方创造更大的利润。

关键词

饭店, 航空公司, 名目人群技术(NGT), 最佳解排序技术(TOPSIS), 多选择目标规划(MCGP), 横向联盟

El modelo de selección Para alianzas horizontales entre hoteles y aerolíneas (Haa): una aplicación integrada de los métodos NGT, fuzzy TOPSIS y MCGP

Objetivo

El objetivo principal de este documento es evaluar el problema de selección de hoteles de las aerolíneas para su HAA (hotel airline alliance) a fin de desarrollar clientes potenciales para las aerolíneas. Este documento propondrá un modelo híbrido de evaluación matemática para ayudar a la aerolínea a seleccionar un hotel óptimo con criterios cualitativos y cuantitativos.

Diseño/metodología/enfoque

Para resolver el problema de selección de hoteles de las aerolíneas para su HAA, este documento se centra en la implementación de los modelos NGT, Fuzzy TOPSIS y MCGP en el proceso de selección de hoteles. Inicialmente, el NGT se utilizó para crear criterios de toma de decisiones de HAA basados en la revisión de la literatura y las opiniones de expertos, y se descubrió que la escala y la posibilidad de elección, el valor de la marca, la atracción turística, los costes operativos y las condiciones industriales son los criterios más importantes. Posteriormente, se utilizó el método Fuzzy TOPSIS para obtener la preferencia fuzzy general y normalizada y calcular los coeficientes de cercanía de cada hotel alternativo con respecto a cada criterio. En tercer lugar, se incorporaron cinco restricciones tangibles al modelo Fuzzy TOPSIS-MCGP para calcular el hotel óptimo con el software LINGO.

Resultados

Los gerentes de aerolíneas pueden usar el modelo propuesto para tener una visión clara de cómo elegir el hotel más adecuado para colaborar con el fin de superar a sus competidores. Tener acceso a esta información permite a los gerentes de las aerolíneas tomar medidas para gestionar mejor y mejorar el resultado de la alianza, lo que les ayuda a ganar más confianza en su capacidad de toma de decisiones y al mismo tiempo reducir los riesgos de inversión.

Originalidad/valor

Este es el primer documento que adopta el modelo Fuzzy TOPSIS-MCGP para seleccionar un hotel para su HAA desde el punto de vista de la aerolínea. Las principales contribuciones de este estudio son las siguientes: 1. Se propone un marco de evaluación eficiente y simple para manejar la imprecisión y la incertidumbre en los problemas de selección de hoteles del mundo real. 2. El avance del tratamiento de la incertidumbre en el proceso MCDM; extiende el método fuzzy TOPSIS-MCGP a tales problemas, teniendo en cuenta criterios tangibles e intangibles. 3. Los gerentes de aerolíneas ahora pueden tomar decisiones al elegir el mejor hotel para su HAA que cumpla con los objetivos comerciales de la aerolínea y las demandas de los pasajeros. 4. Los operadores de hoteles son flexibles en la selección de su asociación de aerolíneas, creando así mayores ganancias para ambas partes.

Palabras clave:

Hotel, Aerolínea, Técnica de grupo nominal (NGT), Técnica Para el orden de preferencia por similitud a solución real (TOPSIS), Programación de objetivos de opción múltiple (MCGP), Alianza horizontal

Tipo de papel

Trabajo de investigación

Article
Publication date: 1 February 2022

Chao Liang, Bai Liu and Hing Kai Chan

China is the only major economy in the world that has achieved positive gross domestic product (GDP) growth in 2020. The paper aims to explore the effect of China's public policy…

Abstract

Purpose

China is the only major economy in the world that has achieved positive gross domestic product (GDP) growth in 2020. The paper aims to explore the effect of China's public policy restarting supply and consumption after coronavirus disease-2019 (COVID-19).

Design/methodology/approach

Affected by the epidemic, global economic growth slowed down. Using the stock price data of Chinese A-share listed company, combining natural experiment and event study method, the paper examines the policy effects of work resumption and consumer vouchers.

Findings

Compared with demand capacity, the work resumption has a more significant role in promoting the supply industry. Issuing consumer vouchers can effectively promote local demand recovery, and the effect is mainly concentrated in the industries involved in consumption vouchers. At the same time, public management capacity and the income level of residents play an important role in restarting supply and demand.

Practical implications

Understanding China's public policies and effects are of positive significance to the restoration of economic development in other countries.

Originality/value

The study contributes to knowledge by empirically examining the effect of China's public policies against the COVID-19 pandemic. The paper also expands the scope of policy-oriented research based on the perspective of supply and demand capacity building.

Details

International Journal of Emerging Markets, vol. 18 no. 11
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 1 April 2014

Sheau-yueh Janey Chao

This article was based on the information from The 5th International Conference of Institutes and Libraries for Chinese Overseas Studies held in the University of British Columbia…

Abstract

Purpose

This article was based on the information from The 5th International Conference of Institutes and Libraries for Chinese Overseas Studies held in the University of British Columbia in Vancouver, BC, Canada in which the author was a presenter in session 4.2.9a of the Early life of Yuan Shikai and the formation of Yuan family. The paper aims to include comprehensive analysis and development of the history of Chinese migration. An annotated bibliography of suggested readings was offered to highlight the subject knowledge for further research in this area.

Design/methodology/approach

The paper includes comprehensive analysis and development of the history of Chinese migration and the experiences and family histories of overseas Chinese in Canada. An annotated bibliography of suggested readings was offered to highlight the subject knowledge for further research in this area.

Findings

The paper offers full description and comprehensive analysis of the history of Chinese migration and overseas Chinese studies in Canada. A bbibliography of suggested readings was offered for further research in this area.

Research limitations/implications

This research study has a strong subject focus on Chinese migration, overseas Chinese studies, and resource-sharing in the subject area. It is a specific field for research in Asian studies.

Practical implications

The result of this study will assist students, researchers, and the general public in the area of overseas Chinese studies and developing their interests in the social and historical value of Chinese migration history and resource-sharing in the area.

Originality/value

Very little research has been done in the area of Chinese migration and historical development. The paper would offer historians, sociologists, ethnologists, librarians, administrations, professors, as well as students in the fields of Asian history, anthropology, sociology, political science, geography, and other Asian-related interdisciplinary studies.

Article
Publication date: 22 July 2019

Lei Liu, Zongwei Xu, Dongyu Tian, Alexander Hartmaier, Xichun Luo, Junjie Zhang, Kai Nordlund and Fengzhou Fang

This paper aims to reveal the mechanism for improving ductile machinability of 3C-silicon carbide (SiC) and associated cutting mechanism in stress-assisted nanometric cutting.

Abstract

Purpose

This paper aims to reveal the mechanism for improving ductile machinability of 3C-silicon carbide (SiC) and associated cutting mechanism in stress-assisted nanometric cutting.

Design/methodology/approach

Molecular dynamics simulation of nano-cutting 3C-SiC is carried out in this paper. The following two scenarios are considered: normal nanometric cutting of 3C-SiC; and stress-assisted nanometric cutting of 3C-SiC for comparison. Chip formation, phase transformation, dislocation activities and shear strain during nanometric cutting are analyzed.

Findings

Negative rake angle can produce necessary hydrostatic stress to achieve ductile removal by the extrusion in ductile regime machining. In ductile-brittle transition, deformation mechanism of 3C-SiC is combination of plastic deformation dominated by dislocation activities and localization of shear deformation. When cutting depth is greater than 10 nm, material removal is mainly achieved by shear. Stress-assisted machining can lead to better quality of machined surface. However, there is a threshold for the applied stress to fully gain advantages offered by stress-assisted machining. Stress-assisted machining further enhances plastic deformation ability through the active dislocations’ movements.

Originality/value

This work describes a stress-assisted machining method for improving the surface quality, which could improve 3C-SiC ductile machining ability.

Details

Industrial Lubrication and Tribology, vol. 71 no. 5
Type: Research Article
ISSN: 0036-8792

Keywords

Article
Publication date: 23 November 2021

Kai Li, Chenyue Jiao, Cassidy R. Sugimoto and Vincent Larivière

Research objects, such as datasets and classification standards, are difficult to be incorporated into a document-centric framework of citations, which relies on unique citable…

Abstract

Purpose

Research objects, such as datasets and classification standards, are difficult to be incorporated into a document-centric framework of citations, which relies on unique citable works. The Diagnostic and Statistical Manual for Mental Disorder (DSM)—a dominant classification scheme used for mental disorder diagnosis—however provides a unique lens on examining citations to a research object, given that it straddles the boundaries as a single research object with changing manifestations.

Design/methodology/approach

Using over 180,000 citations received by the DSM, this paper analyzes how the citation history of DSM is represented by its various versions, and how it is cited in different knowledge domains as an important boundary object.

Findings

It shows that all recent DSM versions exhibit a similar citation cascading pattern, which is characterized by a strong replacement effect between two successive versions. Moreover, the shift of the disciplinary contexts of DSM citations can be largely explained by different DSM versions as distinct epistemic objects.

Practical implications

Based on these results, the authors argue that all DSM versions should be treated as a series of connected but distinct citable objects. The work closes with a discussion of the ways in which the existing scholarly infrastructure can be reconfigured to acknowledge and trace a broader array of research objects.

Originality/value

This paper connects quantitative methods and an important sociological concept, i.e. boundary object, to offer deeper insights into the scholarly communication system. Moreover, this work also evaluates how versioning, as a significant yet overlooked attribute of information resources, influenced the citation patterns of citable objects, which will contribute to more material-oriented scientific infrastructures.

Details

Journal of Documentation, vol. 78 no. 4
Type: Research Article
ISSN: 0022-0418

Keywords

Article
Publication date: 1 June 2005

Sadrudin A. Ahmed, Alain d’Astous and Christian Champagne

This article presents the results of a survey of 202 male Taiwanese consumers. In this study, consumer judgements of two technological products varying in their level of…

Abstract

This article presents the results of a survey of 202 male Taiwanese consumers. In this study, consumer judgements of two technological products varying in their level of complexity made in highly, moderately, and newly industrialised countries were obtained in a multi‐attribute context. The results show that the country‐of‐origin image of moderately and newly industrialised countries was less negative for technologically simpler products (i.e. a television) than they were for technologically complex products (i.e. a computer). It appears that the negative image of moderately and newly industrialised countries can be attenuated by making Taiwanese consumers more familiar with products made in these countries and/or by providing them with other product‐related information such as brand name and warranty. Newly industrialised countries were perceived more negatively as countries of design than as countries of assembly, especially in the context of making technologically complex products. The image of foreign countries as producers of consumer goods was positively correlated with education. The more familiar consumers were with the products of a country, the more favourable was their evaluation of that country. Consumer involvement with purchasing a technologically complex product such as a computer was positively associated with the appreciation of products made in moderately industrialised countries. Managerial and research implications are derived from these results.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 17 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

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