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The purpose of this study is to investigate the factors affecting the cost of concrete component prefabrication using the moderating role of organizational readiness, compatibility and competitive pressure.

The information collected in this study was obtained from 188 questionnaires filled out online by civil engineers active in the Iranian construction industry. Data analysis was performed by partial least squares structural equation modeling.

The results reveal that perceived risk has the greatest impact on cost of using precast concrete components (PCC). Furthermore, the organizational readiness, competitive pressure and compatibility variables have moderating role in the relationship between perceived risk and perceived usefulness. The results can help policymakers and managers to apply the appropriate perspective and strategy to promote this method by illustrating the factors affecting the cost of using PCC in the building construction.

Using the variables of perceived risk, perceived usefulness, and perceived ease of use to predict factors affecting the cost of using PCC is considered as an innovation in this research. In addition to identifying the most important factors affecting the cost of PCC prefabrication in the construction industry, this research tries to identify the impact of environmental factors on the model by examining the moderating role of organizational readiness, competitive pressure and compatibility.