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The purpose of this study is to understand the challenges faced by the higher educational institutes in imparting entrepreneurial education during the COVID-19 pandemic and to explore the institutional response to handle the difficulties posed by COVID-19 through innovative educational initiatives.

To understand the challenges faced, data was collected from entrepreneurship students and entrepreneurship educators through focus group discussions. The study followed Kitzinger (1995) as data was analyzed in its entirety as a group and then individually. Groups and individuals were the focus of the analysis. The study applies the Kepner Trego problem analysis technique (KPTA) as the problem-solving technique adopted by the institute and SAP-LAP (situation, actor, process, learning, action, performance) to discuss the findings of the study.

The study found that to engage, encourage and enable students to study on their start-up/business ideas; it is important to facilitate peer interactions, internships in start-ups and meaningful engagement with alumni entrepreneurs. Some proactive interventions are also expected from institutes to energize the student community with positivity. It is also important to nurture the emotional well-being of budding entrepreneurs.

The case study narrates the innovative and agile problem-solving approach of the business school during the pandemic. KPTA focuses more on appreciative dialogue and also helps to replicate the best from other situations to the problem areas. SAP-LAP method also helps practitioners to initiate the right new actions with targeted performance.

As a greater number of academic institutions impart entrepreneurship education today, the findings of the study would be relevant to the stakeholders, including students, educators and institutes.

The study underpins the importance of the emotional well-being of entrepreneurs/student entrepreneurs and an innovative approach to keep the student moral high during such a challenging situation.

It is an ongoing exercise at a business school where the challenges were identified, analyzed and solutions were implemented using a structured methodology such as focused group discussions, KPTA and SAPLAP. The innovative initiatives not only engaged the student well but also were able to ensure their emotional well-being.

THE engines used for the jet propulsion of aircraft have been described in detail on many occasions in the last year or so. Most of these descriptions, however, have been purely factual, and little has been written about the theoretical aspects. In view of the unconventionality of these power units, it is hoped that the following notes, in which a simple analysis of the theory is given, may be of interest.

The purpose of this paper is to bridge the gap in the literature to examine key factors that influence Taiwanese consumers to repurchase Korean beauty products.

This study uses a quantitative approach to test the proposed hypotheses using structural equation modeling. Causal research design is used in this research to identify cause-and-effect relationship among the constructs. Primary data collection is used to gather data. This study provides the better understanding about key factors that influence Taiwanese consumers’ repurchase intention (RI) of Korean cosmetics products.

Results show that perceived price (PP) and country of origin (COO) significantly influence word-of-mouth (WOM). PP, COO and WOM significantly influence RI. WOM is the most influential variable toward RI, followed by COO and PP.

Very few studies have examined a general construct of RI related to beauty product. The findings of this study imply several practical directions for marketers of beauty product industries specifically for Taiwanese consumers. This study helps to know what factors become basic consideration for Taiwanese consumers in repurchasing Korean beauty products. Second, it underscores the role of WOM between the independent variables (PP and COO) and RI as the dependent variable.