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Authority control is one of the methods designed to maintain the quality and integrity of the catalogue as a bibliographic tool, bringing together the variant forms of the same material, the same author and the same subject. A controlled subject heading structure makes it possible to effect a comprehensive search, as does name authority control, thereby enabling the patron to receive full information about the actual holdings of the library. The paper discusses the planning for and ultimate use of the CD‐MARC Subjects in the Library of the University of Botswana. The Library of Congress Subject Headings (LCSH) is the controlled vocabulary used in assigning subject headings in the Library. The Library realised the desirability to control the subject heading files in the automated system to ensure integrity of the files and opted to do this using the CD‐MARC Subjects. The structure of the records of the CD‐MARC Subjects was mapped to corresponding fields in the thesaurus structure of our system software, TINlib, and made available to our vendor. The thesaurus structure has provision for references and notes associated with subject headings including use, use for (UF), see also broader terms (BT), see also narrower terms (NT), see also related terms (RT), and scope note. Our approach to references that could lead to blind alleys is to print out each 360 field in the database and enter the headings given as examples as thesaurus terms. These terms would automatically have postings assigned to them. The contents of the relevant records in the CD‐MARC Subjects were to be imported as is without change of punctuation pattern. A profile was subsequently written that enables the downloading of terms that are connected to documents in our database. The additional advantage of this is that the thesaurus will not be overloaded with terms that have no documents attached to them. The profile has been tested and a little refinement was found to be necessary. Ultimately, the effort would allow for consistency in subject control, efficiency of search, improved precision and recall, and a reliable database. Our experience should be useful to others anticipating the use of CD‐MARC Subjects or other CDROM‐based authority control tools.

Bank marketers are making considerable efforts to increase the satisfaction of their commercial customers because satisfied customers are known to display higher levels of source loyalty and to be less vulnerable to the marketing efforts of competitors. A third reason is to create positive word‐of‐mouth among their peer and advisory communities. This study by telephone interview of 325 medium‐sized business owners in the USA shows that positive word‐of‐mouth is a powerful factor in the purchase of financial services but is less effective in predicting eventual service satisfaction.

Many destination marketers organise events to draw economic benefits over the short and long term. However, this chapter suggests that events can result in more than economic benefits, as they can be used to improve a destination’s branding and image. The authors explain how the organisation and implementation of successful events can enhance the destination’s attributes. They explore the consumer-based brand equity (CBBE) of the event and examine its relationship with other variables, including the destination’s image. Moreover, they maintain that music festivals can enhance the destination’s image and branding, particularly, when the visitors share their positive experiences with others. The authors make reference to two Portuguese events: NOS Primavera Sound event and NOS ALIVE. In conclusion, they imply that such music events are improving the brand equity among customers and adding value to the destination marketing of Portugal.

The paper deals with succession processes in tourism family enterprises. Beginning with a literature review on succession in family firms, the paper focuses on the motivation structure of successors and his/her perceived problems associated with succession in family enterprises. A survey carried out in the Italian Alps during 2003 analyses ex‐post evaluations of succession processes by successors. In a first attempt, the author establishes the importance of family business succession research in terms of the available literature. Relevant succession models to be found in the social sciences literature are discussed in order to deduce relevant research questions for the empirical study at hand. The focus of the paper is an analysis of success in family firms succession processes, based on varying motivation structures (factors) of the successor.

Although it is well established in the academic literature that entrepreneurs share common traits, there has been limited research dedicated to evaluating psychographic profiles of the self-employed. Using the Nominal Group Technique, the authors gleaned insight from a panel of experts in an effort to segment the self-employed based on personality traits and the benefits they receive from an entrepreneurial career. The findings show that self-employed individuals can be classified into four distinct segments: Exemplars, Generals, Moms and Dads, and Altruists. Each group derives different benefits from self-employment. Understanding these benefits can greatly assist entrepreneurship educators and marketers of small business oriented products and services.

To date, cause-related sport marketing (CRSM) has not received much academic attention. However, it is particularly relevant given recent estimates on the amounts that will be spent on cause-related efforts in 2002. Therefore, the purpose of this article is to set forth a framework for managing cause-related sport marketing programs. The framework is derived using both past research on causerelated marketing and branding theory. It theorizes the necessary conditions that must be present if the CRSM program is to result in the intended outcomes of 1) enhanced brand image, 2) enhanced brand loyalty and 3) consumer brand switching.

This article aims at investigating knowledge transfer and exchange (KTE) between founder firms and corporate foundations (CFs), looking at mechanisms able to enhance CFs’ orientation of effectiveness.

We analyze 50 questionnaires collected through a survey of CFs based in Italy (redemption of 42.7% of the total). We use a number of regressions to verify the change of explained variance moving from a basic model with control variables (enter method) and a model including KTE mechanisms with an impact on orientation to effectiveness (stepwise method).

The analysis produced a model which underlines the influence of knowledge transfer mechanisms in stimulating orientation to effectiveness. The adoption of specific knowledge transfer mechanisms by founder firms can have a significant influence on how CFs manage their effectiveness. Three mechanisms emerge from the study as elements with a positive impact.

The results apply to nonprofit or public bodies, especially if we consider partnerships or organizational networks. The individuated criteria for selecting a positive KTE could drive similar choices of other nonprofit bodies.

The study individuates a set of practices that are potentially able to influence positively the orientation to effectiveness of CFs, and the capacity to perform their activities and respond to social needs more successfully.

This research considers CFs as founder firms’ subsidiaries, with a growing strategic importance. This research reveals how KTE mechanisms can foster the development of orientation to effectiveness if implying interaction, firms’ commitment, autonomy, and alignment with the firms’ strategy and CFs’ purposes.

Examines existing models of buyer behaviour and evaluates their relevance to financial services in the light of the specific characteristics of the sector and its products. Reviews empirical work relating to both personal and corporate buying behaviour and suggests the IMP framework as a basis for future conceptual work because of its emphasis on the relationships and interactions in the buying process.

Demonstrates that quantity of provider/customer interaction – specifically interaction intensity and information intensity – is associated both with satisfaction and repurchase intentions, by studying 224 high net worth buyers of two banking services. Lends additional support to the field of interactive marketing.