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It is argued that there are three broad conditions that are necessary for an individual farmer to adopt a farming‐system innovation: awareness of the innovation, perception that it is feasible and worthwhile to trial the innovation, and perception that the innovation promotes the farmer’s objectives. Challenges involved in meeting each of these conditions are discussed, with particular attention to land conservation practices. In Australia, agricultural extension is the main method of intervention that has been used to promote land conservation. Insights from the framework presented here are used to suggest the particular types of approaches to agricultural extension that are most likely to contribute to positive outcomes.

The purpose of this paper is to try to determine to what extent differences and similarities in sociopolitical, cultural and economic backgrounds are reflected in gender role portrayals in magazine advertisements in the USA, China and Thailand.

Content analysis is used. Five different magazine categories are selected from the USA, China and Thailand in 2007: news and general interest; sports; entertainment; women's and business. The coding system employed is modified from Courtney and Lockeretz.

Overall, the paper finds that advertisers in Thailand, China and America shared some gender stereotyping. In addition, Chinese and Thai magazine advertisements show more gender stereotyping, while US advertisements show more egalitarian representations. These findings are consistent with their respective culture backgrounds.

The use of content analysis is limited because it is mainly descriptive in nature and adequate causal explanations cannot be established. Besides, this research is cross‐sectional and the changes in gender role portrayals in cultures over time cannot be sufficiently captured.

The paper's observations support the hypotheses that the sociopolitical, cultural and economic differences of the three countries lead to different gender role attitudes in each society, and these different attitudes need to be considered by international advertisers. The paper also suggests that international advertisers should carefully consider the use of gender role stereotypes in their creative design, for the benefit both of the advertisers and the society.

No similar studies have been conducted on Thai advertisements and the most recent study in China was in 1997. It is also worthwhile to examine gender role portrayals in advertisements from three countries with unique sociopolitical backgrounds: the capitalistic USA (with Judeo‐Christian values), socialist China (with weak Confucian values) and capitalistic Thailand (with strong Confucian values).

This research applies a quasi-experimental research method to investigate the impact of an innovative resource titled “Accounting Exercise” (teaching intervention using physical movement and lyrics) on learning motivation and performance on a group of students enrolled in a first-year undergraduate accounting course in Japan.

Five classes were randomly assigned to either an experimental group (two classes) or a control group (three classes). In the experimental group, 90 students participated in a 15-min “Accounting Exercise” at the commencement of lectures over three consecutive weeks. The remaining 133 students assigned to the control group did not participate in the Accounting Exercise.

The findings indicate that the Accounting Exercise provided stimuli in maintaining students’ learning motivation. This finding is important for entry-level students where learning motivation has the potential to influence students’ future decisions on major areas of study and career choices.

This finding is important for entry-level students where future career options are decided. This effect is also believed to contribute to reducing the declining numbers of students in accounting majors.

George MacMahon has been appointed Product Manager for Thick Film Materials by W. C. Heraeus, Hanau, Germany, to further increase the company's business throughout Europe and beyond. He will help to co‐ordinate technical support for the general sales effort, including the presentation of technical information at meetings and exhibitions.

The purpose of this article is through a systematic literature review (SLR) to present a conceptual approach to the importance of communication for thermalism. An in-depth analysis of scientific publications provides a conceptual understanding about the definition of thermalism and the importance of communication in the thermal sector. The intention is also to identify the major challenges for communication in thermalism in times of crisis. The literature on conceptual approaches in the field of thermalism is almost non-existent, and this is an important contribution of the research presented.

To achieve the objectives, an SLR was carried out, through the Preferred Reporting Items Systematic Reviews and Meta-Analysis (PRISMA) Statement method, using the Web of Science and Scopus databases. A total of 139 articles were found, of which only 26 were used for the qualitative analysis. EndNote 20 and Nvivo software were used to identify the articles for the study, their analysis and systematization of the collected information.

The results, among others, through an in-depth analysis of scientific publications, clarified the definition of thermalism and provided relevant results for better understanding of the importance of the dimensions of communication for thermalism.

The research addresses the current scarcity of academic work on the importance of communication applied to a thermal destination and the lack of relevant strategic models for the diffusion/promotion of a destination. Finally, a limitation was the fact that only 2 databases were considered and only journal articles were included. As a future line of research the authors propose extending the theme to thermal tourism experiences. In addition, scientific studies focusing on water-based experiences connected with thermalism are almost non-existent and very relevant for the future of the sector, as well as studies in the area of communication with the following research questions: where do tourists consult information when choosing a travel destination? and what are the appropriate communication channels to reach the thermal market?; We close this reflection by concluding that the thermal tradition, through the know-how of the medical class, the properties of thermal waters and the cultural history associated with its early days, stimulated more recently by implementing innovations, will regain its role in preserving health and well-being through thermal water and the exploitation of territories' endogenous resources. These factors are the basis through which communication sciences can create strategies adapted to each country to promote a thermal destination brand.

Research in tourism destination management has provided solutions, through communication, to problems that are faced daily by countries, and the authors hope this research also contributes to the recovery of thermal tourism destinations in times of crisis. It is also from this perspective that based on the main themes and dimensions of communication identified in the SLR that the authors propose the Corporate, Organisational, Skills, Management and Online (COSMO) model to help promote resilient thermal destinations prepared for future crises. The diversity and originality of this research model will be useful for destination promoters, spa managers and communication professionals.

This study contributes to the literature by providing a theoretical framework of excellence in thermalism. One possible way to solve the ambiguity of terms related to thermalism is to consider another more comprehensive term as a combination of different approaches. The aim is not to create an academic division, but rather to contribute to better conceptual understanding, from a theoretical and paradigmatic perspective, of what thermalism is. Here, a new targeted and more comprehensive concept emerges, which from the academic perspective of communication sciences will lead to prevention for a new way of feeling good with life, contributing to promoting thermal destinations in the world with a greater understanding.

For better understanding of the concepts, this study proposes a new definition of thermalism. As research related to thermal destinations, through communication management contributes to attract tourists, promote experiences, provide the human capital of the sector with skills and create authentic and resilient place brands. It is from this perspective that the model was proposed, based on the dimensions of communication related to the main themes obtained through the SLR. This model supports a plurality of communication strategies, with different characteristics and objectives but which meet a collective purpose: to disseminate information about thermalism, in order to build collective knowledge to promote thermal destinations. The analysis highlights the need for further research into thermalism, with special focus on communication.

Tape automated bonding (TAB) is a powerful technique for connecting fine‐pitch integrated components to the corresponding substrates. This paper describes the specific example of hot‐bar soldering TAB components with an outer lead bonding (OLB) pitch of 0.150 mm to FR‐4 printed wiring boards. The prerequisites to be taken into account, the outer lead bonding process parameters, the hot‐bar soldering results and recommendations are presented.

Religious tourism is one of the oldest and fastest-growing segments. This study analyzes religious tourism through the pilgrimage of Muslims to the holy city of Mecca and has the following objectives: (1) establish the motivational dimensions of religious tourism; (2) identify the motivational dimensions that predict the satisfaction of religious tourism and (3) determine the motivational dimensions that predict return, recommend and say positive things about religious tourism applied to the pilgrimage to a sacred city.

The sample consisted of Muslim pilgrims who had visited Mecca. The sample was collected in Bahrain, a country located on the Persian Gulf, where most of its population is Muslim. A total of 380 valid questionnaires were obtained online. For the data analysis, factorial analysis and the multiple regression method enter were performed.

The results show that religious motivations are more important when visiting a sacred city than secular ones. Three motivational dimensions were found: religious, social and cultural and shopping. The three dimensions found have a significant relationship with satisfaction and loyalty. Likewise, it was found that the religious motivational dimension is the factor that most predicts satisfaction and loyalty in the behavior of religious visits to a sacred city.

The main limitation of the present study was the temporality in which the sample was taken because the demand may vary at another time of the year and therefore vary its results.

The authors of the study recommend that holy cities increase the religious motivations of these travelers by periodically researching their needs and organizing services to suit their desired spiritual experience. Also, to improve the social and cultural part, travel agencies and tourist companies to Mecca should promote social and cultural motivation among travelers in an appropriate way by providing service packages that involve visits to cultural and social sites such as museums and cultural centers.

This research will serve as a management guide for public institutions and private companies to develop more efficient planning in religious destinations and sacred cities.

This study is the first to analyze the construct of motivations in the pilgrimage to the city of Mecca, to then establish what the main motivations are that predict satisfaction and loyalty in a religious city. Thus, its results provide important information for tourist destination managers and tourism service providers.

The main aim of the study is to determine whether information therapy (Ix) services are rendered in hospital/medical libraries in Iran and India and to identify the role of librarians in providing health information to patients in the context of information therapy (Ix) services, and the problems and prospects for rendering Ix services in hospital/medical libraries.

An exploratory survey was conducted using a questionnaire to collect data. Librarians were selected by a simple random sampling method from the membership list of the Iranian Medical Library Association and the Medical Library Association of India. In total, 100 questionnaires were distributed through mail and e‐mail to each of the sampling frames. A total of 71 and 84 valid responses were collected from Iran and India, respectively. Simple descriptive statistical analysis was utilized using SPSS version 15.5. A Chi‐square test or Fisher's exact test was used to compare variables.

Information therapy (Ix) services are rendered in the hospital/medical libraries of Iran and India, formally and informally. There are various obstacles for librarians in rendering Ix services in both countries.

The study brings to light the state of information therapy services in Indian and Iranian health science libraries in supporting patient care. It reflects the librarian's role in Ix, the problems and prospects. It enables library managers and health care policy makers to make evidence‐based decisions and develop standards and programs for successful national consumer health information and information therapy services.

The Deutscher Verband für Schweisstechnik (German Welding Society) made a very judicious and much appreciated choice of venue for its Third International Conference on 18–20 February, 1986, on Interconnection Technology in Electronics. Fellbach, less than 10 km from the Schlossplatz in Stuttgart, and whose past profile was shaped almost entirely by winegrowing, has become since the opening in 1976 of the Schwabenlandhalle a town renowned equally for its significance as a conference centre. With the vine‐crowned Kappelberg hill dominating the town and commanding views to the Neckar Valley, Swabian hospitality and friendliness at its best, and a most impressive congress hall with excellent facilities in picturesque snow‐clad surroundings, the ingredients for providing a conference venue conducive to an optimum interchange of technological information were certainly present.