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The purpose of this paper is to investigate whether the inclusion of uncertainty variables in the demand for money function can produce a stable relationship in Turkey.

The stability of a money demand function is studied by testing parameter constancy of long‐run money demand function. To this end, the authors perform Nymblom type tests in the context of the Coingtegrated VAR methodology.

The findings show that inclusion of appropriate measure of uncertainty is necessary to estimate a stable and consistent money demand function for Turkey.

The empirical application of Nymblom type stability tests on cointegrated VAR money demand systems is very recent and to the authors' knowledge there has been no application of this methodology on emerging market economies. Therefore, this paper extends the literature to the emerging market economies.

Using suspended nanoparticles in the base fluid is known as one of the most efficient ways for heat transfer augmentation and improving the thermal efficiency of various heat exchangers. Different types of nanofluids are available and used in different applications. The main purpose of this study is to investigate the effects of using hybrid nanofluid and number of plates on the performance of plate heat exchanger. In this study, TiO₂/water single nanofluid and TiO₂-Al₂O₃/water hybrid nanofluid with 1% particle weight ratio have been used to prepare hybrid nanofluid to use in plate type heat exchangers with three various number of plates including 8, 12 and 16.

The experiments have been conducted with the aim of examining the impact of plates number and used nanofluids on heat transfer enhancement. The performance tests have been done at 40°C, 45°C, 50°C and 55°C set outlet temperatures and in five various Reynolds numbers between 1,600 and 3,800. Also, numerical simulation has been applied to verify the heat and flow behavior inside the heat exchangers.

The results indicated that using both nanofluids raised the thermal performance of all tested exchangers which have a various number of plates. While the major outcomes of this study showed that TiO₂-Al₂O₃/water hybrid nanofluid has priority when compared to TiO₂/water single type nanofluid. Utilization of TiO₂-Al₂O₃/water nanofluid led to obtaining an average improvement of 7.5%, 9.6% and 12.3% in heat transfer of heat exchangers with 8, 12 and 16 plates, respectively.

In the present work, experimental and numerical analyzes have been conducted to investigate the influence of using TiO₂-Al₂O₃/water hybrid nanofluid in various plate heat exchangers. The attained findings showed successful utilization of TiO₂-Al₂O₃/water nanofluid. Based on the obtained results increasing the number of plates in the heat exchanger caused to obtain more increment by using both types of nanofluids.

The primary aim of this study is to gain insight into the entrepreneurial marketing strategy (EMS) decisions made by microenterprises in the craft sector and draw comparisons between the marketing strategy formulation and implementation of conventional businesses and those of craft-based microenterprises with a specific focus on the context of emerging markets, particularly India.

This paper follows a qualitative interpretivist paradigm using a multiple-case methodology approach. It tracks craft-based microenterprises that make furniture or home décor products in India. The study participants were the founders, principal designers, studio managers or craftspersons.

This study’s findings reveal that craft-based microenterprises implement an EMS that adopts a hybrid form of market orientation strategy. In this approach, the product or creative concept is at the centre of the decision-making, and the customer needs are factored in at a later stage for customisation. These microenterprises prioritise product positioning over segmentation and targeting strategies.

This study tries to understand marketing strategy decision-making processes among craft-based microenterprises in India. Given that study participants came from only two-product-based craft businesses, this limits the generalisability of the findings to similar or related contexts. This study provides a framework and methodology for replication in other contexts and industries to formulate a nuanced understanding of micro, context-specific, craft-based businesses.

This study uses qualitative analysis to understand EMS in craft-based businesses in India. This study contributes to this fledgling stream of literature at the interface of marketing and entrepreneurship to understand entrepreneurial marketing. This study analyses the marketing strategy of craft-based businesses using the framework of Morgan et al. (2019).

Heat exchangers (HEs) which provide heat transfer and transfer energy through direct or indirect contact between fluids have an essential role in many processes as a part of various industries from pharmaceutical production to electronic devices. Using nanofluid as working fluid and integrating different types of turbulators could be used to upgrade the thermal effectiveness of HEs. Recently, to obtain more increment in thermal effectiveness, hybrid nanofluids are used that are prepared by mixing two or more various nanoparticles. The purpose of this experimental and numerical study is investigating different scenarios for improving the effectiveness of a concentric U-tube type HE.

In the numerical section of this study, different turbulator modifications, including circular and quarter circular rings, were modeled to determine the effect of adding turbulator on thermal performance. In addition, Al₂O₃/water and SiO₂/water single and Al₂O₃–SiO₂/water hybrid nanofluids were experimentally tested in an unmodified concentric U-tube HE in two different modes, including counter flow and parallel flow. Al₂O₃–SiO₂/water hybrid nanofluid was prepared at 2% (wt./wt.) particle ratio and compared with Al₂O₃/water and SiO₂/water single type nanofluids at same particle ratios and with distilled water.

Numerical modeling findings exhibited that integrating turbulators to the concentric tube type HE caused to raise in the effectiveness by improving heat transfer area. Also, experimental results indicated that using both hybrid and single type nanofluids notably upgraded the thermal performance of the concentric U-tube HE. Integrating turbulators cannot be an effective alternative in a concentric U-tube type HE with lower diameter because of raise in pressure drop. Numerically achieved findings exhibited that using quarter circular turbulators decreased pressure drop in comparison with circular turbulators. According to the experimental outcomes, using hybrid Al₂O₃–SiO₂/water nanofluid leads to obtain more thermal performance in comparison with single type nanofluids. The highest increment in overall heat transfer coefficient of HE by using Al₂O₃–SiO₂/water nanofluid achieved as 58.97% experimentally.

The overall outcomes of the current research exhibited the positive impacts of using hybrid nanofluid and integrating turbulators. In this empirical and numerical survey, numerical simulations were performed to specify the impact of applying different turbulators and hybrid nanofluid on the flow and thermal characteristics in a concentric U-tube HE. The achieved outcomes exhibited that using hybrid nanofluid can notably increase the thermal performance with negligible pressure drop in comparison with two different turbulator modifications.

This study aims to examine the direct and indirect relationships between Personality Traits (PTs) and Conflict Management Styles (CMSs) through Job Performance (JP) in Pakistan.

This is a quantitative study that employed a survey questionnaire to collect cross-sectional data from academic leaders of Pakistan's Higher Education Institutes (HEIs). The researchers derived this study's findings from 320 useable responses.

The authors used a Structural Equation Model (SEM) which shows a positive and significant effect of agreeableness on Integrating Styles (IS), Avoiding Styles (AS), Obliging Styles (OS), Compromising Styles (CS) and Dominating Styles (DS). Extraversion has a positive and significant effect on IS, OS, DS and CS. Emotional Stability (ES) is the positive and significant predictor of IS, AS, OS and CS. The conscientiousness trait has a positive and significant effect in predicting IS, OS, DS, CS and AS. Likewise, openness has a positive and significant effect on IS, OS, DS and CS. On the other hand, extraversion and openness have a negative and insignificant effect on AS. Finally, amongst HEIs' academic leaders ES is the negative and insignificant predictor of DS.

This study's findings offer additional insights into understanding the direct and indirect connections between PTs and CMSs through JP. These support the development of effective policies and organizational arrangements to resolve and manage conflict and employee behaviours. Finally, through another contribution of empirical evidence, these findings further enrich the worth of the literature.

This study’s findings provide both, directly and indirectly, the original contributions of Pakistan’s HEIs’ academic leaders PTs and CMSs.