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Article
Publication date: 10 January 2022

Halim Budi Santoso, Jyun-Cheng Wang and Nila Armelia Windasari

The use of extended reality (XR) to create memorable experiences has attracted considerable attention, especially in tourism. Multisensory XR offers a new way of virtually…

1669

Abstract

Purpose

The use of extended reality (XR) to create memorable experiences has attracted considerable attention, especially in tourism. Multisensory XR offers a new way of virtually previewing a destination before physical holidays. This study aims to explore how multisensory XR can be used at each stage of the tourism experience journey. This study established a model for how destination-image formation is affected by multisensory XR in each phase of tourism experience.

Design/methodology/approach

The authors followed the preferred reporting items for systematic reviews and meta-analyses guidelines to review studies published between 2013 and 2020, gathered from four research databases. The authors identified the predominant XR technology and sensory stimuli based on the characteristics of various tourism domains. The authors synthesized the previous studies to explain destination-image formation by using multisensory XR.

Findings

This study summarized the XR study distribution among the three stages of the tourism experience journey. The authors identified the predominant sensory stimuli and dominant XR application and developed a destination-image formation model by using multisensory XR.

Originality/value

This study highlights the holistic approach of multisensory XR in the tourism experience journey in relation to various tourism domains. It also contributes to destination-image formation in the virtual environment by providing multisensory experiences of predominant sensory stimuli at each stage.

多感官扩展现实对旅游体验的影响

研究目的

运用扩展现实(XR)来创造令人印象深刻的体验在旅游领域得到了瞩目。多感官XR提供了用虚拟方式预览景区的新途径。本研究探讨了多感官XR是怎样在旅游体验的各个阶段进行运用。我们建立了一个关于目的地形象行程是怎样收到多感知XR在每一个旅游体验阶段影响模型。

方法

本研究遵循了系统评价的首选的报告项目对由四份数据库综合提取的2013 到2020 年间发表的文章用系统文献综述和荟萃分析方法进行了梳理。基于不同旅游领域我们发现了首要的XR技术和感官刺激因素。本研究综合了之前文章用多感官XR来解释目的地形象的产生的文章。

研究结果

我们总结了XR 基于旅游体验三个阶段的研究的分布. 我们确定了主导的感官刺激因素和主导的XR应用技术并且用多元感知XR研发了目的地形象形成的模型。

研究原创性/价值

本研究突出了多元感官XR在旅游体验跨越多层旅游领域的整体性方式。本研究并且通过提供每阶段的主打感官刺激元素在多感官体验过程中对虚拟环境下的目的地形象产生做出了贡献。

Article
Publication date: 1 August 2002

Mike Serve, Dave C. Yen, Jyun‐Cheng Wang and Binshan Lin

Successful supply chain management requires a change from managing individual functions to integrating activities into the key supply chain process. The advantages far outweigh…

3927

Abstract

Successful supply chain management requires a change from managing individual functions to integrating activities into the key supply chain process. The advantages far outweigh the effort involved in accessing the final product; a seamless supply chain that operates fluidly and benefits the entire chain. In this paper, the merit of supply chain and B2B is discussed, and the impacts on each other identified. With the groundwork built, the concept of B2B marketplaces as the participating units in a supply chain process in order to enhance the business process is employed. Virtual enterprises can use this extended form of supply chain as its building‐blocks.

Details

Business Process Management Journal, vol. 8 no. 3
Type: Research Article
ISSN: 1463-7154

Keywords

Book part
Publication date: 8 August 2022

Nila Armelia Windasari, Halim Budi Santoso and Jyun-Cheng Wang

Creating memorable tourism experiences (MTE) is vital to obtain sustained tourism visits. In the digital era, infusions of various digital technologies in tourism services without…

Abstract

Creating memorable tourism experiences (MTE) is vital to obtain sustained tourism visits. In the digital era, infusions of various digital technologies in tourism services without admitting tourist emotions could jeopardize the experience. Drawing from a Service-Dominant Logic (S-DL) perspective, this study explains the complexity of digital tourism experience in the service system view, highlighting the importance of emotions as resources. It is composed of actors' orchestrations, connected by shared emotions, and enabled by sensory stimuli facilitated by the digital tourism ecosystem throughout the tourism journey. This study proposes a Memorable Digital Tourism Experience (MDTE) framework by identifying the focal actors, recognizing the emotions, and determining the moderating role of sensory stimuli enabled by various novel technologies. At last, several agenda and practical guidelines are proposed on how to operationalize the framework and different methodologies to explore Memorable Digital Tourism Experience.

Details

Contemporary Approaches Studying Customer Experience in Tourism Research
Type: Book
ISBN: 978-1-80117-632-3

Keywords

Article
Publication date: 1 December 2002

Tim France, Dave Yen, Jyun‐Cheng Wang and Chia‐Ming Chang

In recent years, the World Wide Web (WWW) has become incredibly popular in homes and offices alike. Consumers need to search for relevant information to help solve purchasing…

5333

Abstract

In recent years, the World Wide Web (WWW) has become incredibly popular in homes and offices alike. Consumers need to search for relevant information to help solve purchasing problems on various Web sites. Although there is no question that great numbers of WWW users will continue using search engines for information retrieval, consumers still hesitate before making a final decision, often because only rough and limited information about the products is made available. Consequently, consumers need the help of data mining in order to help them make informed decisions. Herein we propose a new approach to integrating a search engine with data mining in an effort to help support customer‐oriented information search action. This approach also illustrates how to reduce the consumer’s information search perplexity.

Details

Information Management & Computer Security, vol. 10 no. 5
Type: Research Article
ISSN: 0968-5227

Keywords

Article
Publication date: 1 October 2004

Ming‐Hui Huang, Jyun‐Cheng Wang, Shihti Yu and Chui‐Chen Chiu

E‐businesses using enterprise resource planning systems as the information infrastructure generate a tremendous amount of information, including information about customers…

2476

Abstract

E‐businesses using enterprise resource planning systems as the information infrastructure generate a tremendous amount of information, including information about customers, suppliers, markets, transaction costs, the prices at which products are bought and sold, and order‐fulfillment rates, etc. To turn the information contained in these systems into marketable information goods would be a key to gaining a competitive advantage and optimizing market exchange efficiencies. Treating involved organizations as an end‐to‐end network and applying an economic analysis, five propositions are developed to capture this value‐added process. Conditions for market equilibriums are specified.

Details

Industrial Management & Data Systems, vol. 104 no. 8
Type: Research Article
ISSN: 0263-5577

Keywords

Content available
Book part
Publication date: 8 August 2022

Abstract

Details

Contemporary Approaches Studying Customer Experience in Tourism Research
Type: Book
ISBN: 978-1-80117-632-3

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