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Article
Publication date: 1 June 1982

Justin Ashbourn

Selling more to your customers is one area of modern retailing examined in a new study The Way Ahead for Sports Retailing published by Storeplan, shop interior specialists from…

Abstract

Selling more to your customers is one area of modern retailing examined in a new study The Way Ahead for Sports Retailing published by Storeplan, shop interior specialists from Gravesend, Kent. In this extract, Justin Ashbourn discusses the importance of correct shop layout and merchandise presentation in the quest for increased sales.

Details

Retail and Distribution Management, vol. 10 no. 6
Type: Research Article
ISSN: 0307-2363

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