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Article
Publication date: 1 May 1990

Junyean Moon and Haksik Lee

Numerous researchers have addressed the issue of the internaldynamics of export stage development. Many, if not all, have tried torelate the univariate effect of each…

Abstract

Numerous researchers have addressed the issue of the internal dynamics of export stage development. Many, if not all, have tried to relate the univariate effect of each variable to each stage. In contrast this research, conducted in the context of the Korean electronics industry, has attempted to identify variables relevant to overall stages. The export stages are operationalised in terms of five variables. The results indicate that the following variables are significant in explaining the dispersion of firms across the export stages: (1) management′s perception of the importance of exporting as a means of achieving their firm′s market share, ROI and growth goals; (2) product uniqueness and price advantages; and (3) management′s desire to control foreign marketing operations.

Details

International Marketing Review, vol. 7 no. 5
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 1 June 2004

Jae‐Young Kim, Junyean Moon, Dongchul Han and Surinder Tikoo

This study examines the relationships among distributive justice, procedural justice, and employee willingness to engage in customer‐oriented behavior. Data collected from…

Abstract

This study examines the relationships among distributive justice, procedural justice, and employee willingness to engage in customer‐oriented behavior. Data collected from 328 employees at eight general hospitals in Korea show that distributive justice does and procedural justice does not directly affect employee willingness to engage in customer‐oriented behavior. Procedural justice does, however, positively affect perceptions of distributive justice.

Details

Journal of Services Marketing, vol. 18 no. 4
Type: Research Article
ISSN: 0887-6045

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