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Article
Publication date: 12 March 2010

JungKook Lee and Alastair M. Morrison

The purpose of this paper is to develop a set of criteria and an instrument for evaluating upscale hotel web sites and test these in a comparative study of South Korean and the US…

3880

Abstract

Purpose

The purpose of this paper is to develop a set of criteria and an instrument for evaluating upscale hotel web sites and test these in a comparative study of South Korean and the US upscale hotel web sites.

Design/methodology/approach

The hotel web sites are assessed by a team of 25 trained evaluators. The study measures and compares the overall effectiveness of upscale hotel web sites and checks the correlation between overall web site effectiveness and size of upscale hotels in South Korea and the US by using balanced scorecard (BSC) approach. To evaluate and analyze upscale hotel web site performance or effectiveness, 14 upscale hotels in both South Korea and the USA are selected. These hotels are selected through Expedia.com or Hotels.com and are rated as either four‐ to five‐star.

Findings

The results show that there is no significant difference in the overall effectiveness of the upscale hotel web sites in South Korea and the USA. However, the web sites of the Korean upscale hotels perform slightly better than their US counterparts. The main conclusion drawn is that most upscale hotels in both countries are not effectively using web sites from the marketing and upscale hotel perspectives.

Originality/value

The first objective of this research study is to develop a web site evaluation tool for upscale hotels. The modified BSC approach for performance measurement is adopted as the overall framework for the evaluation process. Therefore, BSC performance measurements are adapted and developed to reflect the specific context of upscale hotel online marketing, with an upscale hotel perspective being added to the critical success factors. Also, this study compares actual upscale hotels web page in two different countries and that approach is unique.

Details

Journal of Hospitality and Tourism Technology, vol. 1 no. 1
Type: Research Article
ISSN: 1757-9880

Keywords

Content available
Article
Publication date: 12 March 2010

Cihan Cobanoglu

482

Abstract

Details

Journal of Hospitality and Tourism Technology, vol. 1 no. 1
Type: Research Article
ISSN: 1757-9880

Article
Publication date: 15 December 2020

So-Hyun Lee, Soobin Choi and Hee-Woong Kim

The purpose of this paper is to explore the key success factors behind Bangtan Boys’ (BTS) popularity, and how they can contribute to sustaining it, along with detailed strategies…

5671

Abstract

Purpose

The purpose of this paper is to explore the key success factors behind Bangtan Boys’ (BTS) popularity, and how they can contribute to sustaining it, along with detailed strategies for the success of global pop.

Design/methodology/approach

This study adopts a mixed-methods approach that uses text mining and interviews and uses the success of BTS to find the key factors accounting for its sustained popularity. For use in text mining, we collected data related to BTS from social network sites (SNS) and analyzed this data using latent Dirichlet allocation (LDA) topic modeling, term frequency analysis and keyword extraction. In addition, we conducted interviews to explore the key factors accounting for the sustained popularity of BTS.

Findings

We found ten key success factors—active global fandom, SNS communication, fans' loyalty, empathy through music, storytelling and world view, performance quality, music video quality, overseas expansion at an early stage, efforts for self-development and teamwork among members— for a global pop group's success and sustained popularity.

Research limitations/implications

This study contributes to the literature by finding key factors for success and sustained popularity of a global group through using a mixed-methods approach.

Practical implications

Our results suggest strategies to sustain the popularity of global groups and its potential to benefit across the entertainment industry.

Originality/value

This study is among the first to comprehensively examine the key factors for Korean pop’s (K-pop) sustained popularity by using a mixed-methods approach of text mining and interviews.

Details

Internet Research, vol. 31 no. 5
Type: Research Article
ISSN: 1066-2243

Keywords

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