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Case study
Publication date: 6 December 2023

Mokhalles Mohammad Mehdi, Lubna Nafees, Shivani Kapoor and Shalini Kalia

The case study aims to provide students with an understanding of the challenges businesses face expanding into the home market after having an international presence through…

Abstract

Learning outcomes

The case study aims to provide students with an understanding of the challenges businesses face expanding into the home market after having an international presence through exports. It also throws light on operations in an emerging market economy – both rural and urban. The key objectives are to understand the leather footwear business operation in India, understand the challenges of expanding business in India, analyse strategies adopted to sustain and compete in India and identify the possible distribution strategies for the leather footwear business in India.

Case overview/synopsis

The case study focuses on Tata International Limited’s (TIL) leather and leather products business in India. The leather and leather products division was present in India since 1973 (Anand, 2020) and exported to more than 35 countries across the world (Anand, 2020). TIL did not want to miss the opportunity available in India and planned to expand its leather footwear business in the country. The company opened retail outlets in major Indian cities and an experience store in Dewas (Madhya Pradesh) in 2019. It aimed for a domestic presence along with the existing export business. However, the biggest challenge that was in front of V. Muthukumaran, head of leather products division at TIL, was how to go ahead with the idea of domestic expansion (Anand, 2020). Should the company expand the market through sister companies (Westside and Tata CliQ) in India? How and in what way should TIL plan for going through Westside and Tata CLiQ? Should Muthukumaran think of either the brick-and-mortar route or the online route or both?

Complexity academic level

This case study is designed for use in undergraduate and graduate early-stage programmes. This case study is primarily designed for use in Master of Business Administration and/or Bachelor of Business Administration programmes. The case study is ideal for courses on understanding the expansion in the domestic market, strategy, retail and international marketing. The teaching note discusses theoretical frameworks such as external environment analysis and SWOT analysis to devise distribution strategies. The case study mapped the distribution channel and decision alternatives for the company.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 8: Marketing.

Details

Emerald Emerging Markets Case Studies, vol. 13 no. 4
Type: Case Study
ISSN: 2045-0621

Keywords

Abstract

Details

Contradictions in Fan Culture and Club Ownership in Contemporary English Football: The Game's Gone
Type: Book
ISBN: 978-1-83549-024-2

Article
Publication date: 8 August 2022

Amara Malik, Talat Islam and Khalid Mahmood

Misinformation on social media has become a great threat across the globe. Therefore, the authors aim to provide a comprehensive understanding of social media users'…

Abstract

Purpose

Misinformation on social media has become a great threat across the globe. Therefore, the authors aim to provide a comprehensive understanding of social media users' misinformation combating behavior, especially during the COVID-19 pandemic. Specifically, the authors merged the uses and gratifications theory, social cognitive theory and theory of prosocial behavior into one theoretical framework (e.g. information seeking, status seeking, entertainment and norms of reciprocity) to understand their effect on users' prosocial media sharing experience and misinformation self-efficacy to combat misinformation.

Design/methodology/approach

The authors collected data from 356 social media users through “Google Forms” during the third wave of coronavirus in Pakistan. Further, the authors applied structural equation modeling for hypotheses testing.

Findings

The authors noted that entertainment and perceived norms of reciprocity positively affect social media users' prior experience and misinformation self-efficacy to enhance their misinformation combating intention. However, information seeking positively affects social media users' prior experience and insignificantly affects their misinformation self-efficacy. Similarly, status seeking was noted to be insignificantly associated with social media users' prior experience and misinformation self-efficacy.

Research limitations/implications

The authors tested this model of misinformation combating intention in a developing country during the COVID-19 pandemic and noted that entertainment and status seeking motives are context-specific. Therefore, this study may likely benefit researchers, academicians and policymakers to understand the causal relationship between motivations and the behavior of combating misinformation on social media within a developing country.

Originality/value

In this study the authors merged three theories (e.g. uses and gratifications theory, social cognitive theory and theory of prosocial behavior) to understand information seeking, status seeking, entertainment and norms of reciprocity as the main motives for social media users' misinformation combating intention.

Article
Publication date: 25 October 2021

Mohammad Tariqul Islam Khan, Siow-Hooi Tan, Lee-Lee Chong and Gerald Guan Gan Goh

This study examines how the importance of external investment environment factors affects stock market perception, and how stock market perception affects stock investments after…

Abstract

Purpose

This study examines how the importance of external investment environment factors affects stock market perception, and how stock market perception affects stock investments after stock market crash witnessed by individual investors in one of the emerging stock markets.

Design/methodology/approach

A cross-sectional survey was administrated among 223 individual investors who experienced stock market crash in 2010–2011 in Bangladesh, and the proposed model was tested by the partial least squares-structural equation modeling PLS-SEM model.

Findings

Findings show that the importance of Bangladesh's stock market performance, government policy, economic issues and neighboring country's stock market performance have effects on investors' stock market perception. This perception, in turn, decreases monthly stock trading and short-term investment horizon. The findings further show the mediating effect of stock market perception.

Practical implications

Investors need to carefully consider the external investment environment when they form their stock market perception, as this perception drives stock investments. Analogously, regulators should ensure releasing timely and updated statistics on external investment factors.

Originality/value

Addressing those investors who encountered stock market crash, a set of external investment environment issues, stock market perception and stock investments are new in the literature.

Details

International Journal of Emerging Markets, vol. 18 no. 10
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 21 April 2023

Salem Buhashima Abdalla, Emad Mushtaha, Mamun Rashid, Alex Opoku, Rawan Hamad, Fikri Dweiri and Abbas Elmualim

This paper aims to identify the pre-design critical success factors CSFs pertaining to different types of construction projects in the rapidly growing city of Dubai, by adopting…

Abstract

Purpose

This paper aims to identify the pre-design critical success factors CSFs pertaining to different types of construction projects in the rapidly growing city of Dubai, by adopting one of the multi-criteria decision-making (MCDM) tools, analytic hierarchy process (AHP).

Design/methodology/approach

A mapping process was utilized to filter and categorize CSFs gathered from a literature review. A total of 5 main and 27 sub-main criteria were derived following RIBA's Plan of Work 2020 (Royal Institute of British Architects). A questionnaire was distributed among experts in the construction industry to assess the development in vicinity of the Sheikh Zayed Road (SZR). An analysis was conducted to prioritize the CSFs as per experts' judgment.

Findings

According to the experts' combined judgment, CSFs linked to client requirements (CR) are the most significant at 22.9% priority weight. Overall project review (OPR), project team (PT), project preparation (PP), previous projects feedback and experience (PPF) success factors achieved 21.4, 19.5, 18.9 and 17.2%, respectively. Within CR, sub-CSFs of client consultation and acceptance (CCA), responsibly matrix for stakeholders (RM), client track record (CTR) and client level of service (CLS) were prioritized by the experts.

Research limitations/implications

This work was carried out by respondents based in UAE only, and focused on one urban stretch of Dubai, this could be replicated by employing experts from other countries and other case study areas within Dubai.

Practical implications

This study would significantly have an impact on the education of current and future project managers, planners, engineers, architects and, most importantly, decision-makers on helpful pre-design strategies for enhancing their project success. This research could assist, direct and educate management, as the management provides/manages the necessary resources for projects. Furthermore, management also has the authority to choose project leaders/consultants that will make the project successful.

Social implications

Consolidating Dubai's phenomenal growth requires prioritizing socio-economic strategies in future development projects at the pre-design and pre-construction stage, which will improve the city's business environment and the quality of life for Dubai's residents. This opens up fresh possibilities over the next few years for integrating robust procedures for successful execution, monitoring and evaluation of future construction developments from the outset.

Originality/value

Although many studies have identified various factors as important for successful building projects, few appear to have done a complete analysis using pre-design criteria to systematically categorize professional views on the relative relevance of CSFs. There is a lack in research examining the factors that led to Dubai's successful construction projects. This study attempts to bridge this gap and provide a prioritized framework reference model to assist project/asset managers and decision-makers.

Details

Built Environment Project and Asset Management, vol. 13 no. 3
Type: Research Article
ISSN: 2044-124X

Keywords

Article
Publication date: 20 July 2021

Sonia Schifano, Andrew E. Clark, Samuel Greiff, Claus Vögele and Conchita D'Ambrosio

The authors track the well-being of individuals across five European countries during the course of the coronavirus disease 2019 (COVID-19) pandemic and relate their well-being to…

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Abstract

Purpose

The authors track the well-being of individuals across five European countries during the course of the coronavirus disease 2019 (COVID-19) pandemic and relate their well-being to working from home. The authors also consider the role of pandemic-policy stringency in affecting well-being in Europe.

Design/methodology/approach

The authors have four waves of novel harmonised longitudinal data in France, Italy, Germany, Spain and Sweden, covering the period May–November 2020. Well-being is measured in five dimensions: life satisfaction, a worthwhile life, loneliness, depression and anxiety. A retrospective diary indicates whether the individual was working in each month since February 2020 and if so whether at home or not at home. Policy stringency is matched in per country at the daily level. The authors consider both cross-section and panel regressions and the mediating and moderating effects of control variables, including household variables and income.

Findings

Well-being among workers is lower for those who work from home, and those who are not working have the lowest well-being of all. The panel results are more mitigated, with switching into working at home yielding a small drop in anxiety. The panel and cross-section difference could reflect adaptation or the selection of certain types of individuals into working at home. Policy stringency is always negatively correlated with well-being. The authors find no mediation effects. The well-being penalty from working at home is larger for the older, the better-educated, those with young children and those with more crowded housing.

Originality/value

The harmonised cross-country panel data on individuals' experiences during COVID-19 are novel. The authors relate working from home and policy stringency to multiple well-being measures. The authors emphasise the effect of working from home on not only the level of well-being but also its distribution.

Details

Information Technology & People, vol. 36 no. 5
Type: Research Article
ISSN: 0959-3845

Keywords

Open Access
Book part
Publication date: 9 May 2023

Volker Stocker, William Lehr and Georgios Smaragdakis

The COVID-19 pandemic has disrupted the ‘real’ world and substantially impacted the virtual world and thus the Internet ecosystem. It has caused a significant exogenous shock that…

Abstract

The COVID-19 pandemic has disrupted the ‘real’ world and substantially impacted the virtual world and thus the Internet ecosystem. It has caused a significant exogenous shock that offers a wealth of natural experiments and produced new data about broadband, clouds, and the Internet in times of crisis. In this chapter, we characterise and evaluate the evolving impact of the global COVID-19 crisis on traffic patterns and loads and the impact of those on Internet performance from multiple perspectives. While we place a particular focus on deriving insights into how we can better respond to crises and better plan for the post-COVID-19 ‘new normal’, we analyse the impact on and the responses by different actors of the Internet ecosystem across different jurisdictions. With a focus on the USA and Europe, we examine the responses of both public and private actors, with the latter including content and cloud providers, content delivery networks, and Internet service providers (ISPs). This chapter makes two contributions: first, we derive lessons learned for a future post-COVID-19 world to inform non-networking spheres and policy-making; second, the insights gained assist the networking community in better planning for the future.

Details

Beyond the Pandemic? Exploring the Impact of COVID-19 on Telecommunications and the Internet
Type: Book
ISBN: 978-1-80262-050-4

Keywords

Content available
Book part
Publication date: 24 January 2024

Kimberly Yost

Abstract

Details

Courageous Companions
Type: Book
ISBN: 978-1-83753-987-1

Book part
Publication date: 9 June 2023

Frances Rust and Christopher M. Clark

This brief history of the International Study Association on Teachers and Teaching (ISATT) documents developments and trends during the decade 2013–2023. To situate recent ISATT…

Abstract

This brief history of the International Study Association on Teachers and Teaching (ISATT) documents developments and trends during the decade 2013–2023. To situate recent ISATT history, we begin with an overview of the association's first 30 years (1983–2012). The dominant theme of those early years was developing ISATT as a recognized and influential professional organization connecting researchers on teaching and teacher education from a growing list of nations and regions of the world. During the most recent decade, there has been a concerted effort toward broad internationalization through biennial conferences and regional meetings, and a growing network of national representatives from across the world. Also, the ISATT journal, Teachers and Teaching: Theory and Practice, the journal, which began in 1995, has published hundreds of peer-reviewed articles written by more than 1000 authors and coauthors, contributing to a growing body of knowledge about teaching and teacher education in many cultures. In the last 20 years and especially in the past 10, the locations of ISATT meetings have become significantly more diverse, following a trend of greater internationalization compared with ISATT's European and North American beginnings. At the same time, the number of ISATT members remains stable and small thereby preserving a collegial and collaborative tone in our exchanges. In sum, ISATT's recent decade finds the association intellectually healthy, successful in managing the challenges of the Covid-19 pandemic, and enriched by the proliferation of multinational points of view and styles of research.

Book part
Publication date: 16 August 2023

Julia M. Puaschunder

Abstract

Details

Responsible Investment Around the World: Finance after the Great Reset
Type: Book
ISBN: 978-1-80382-851-0

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