Search results

This study examines the effect of contextual perceived value activated by contextual marketing offers and information privacy concerns on consumer loyalty in mobile commerce.

The survey was conducted through 340 mobile users in Morocco and the collected data were analyzed using structural equation modeling.

This study's results show that contextual marketing and information privacy concerns are key determinants in improving customer loyalty in the m-commerce context. Perceived ubiquity has a positive impact on perceived trust, which also impacts consumer loyalty. Information privacy concerns also have a positive impact on customer satisfaction, yet it does not impact perceived trust, which is contrary to the results of other researchers. It can also be concluded that customer satisfaction and trust are important antecedents of consumer loyalty.

This research gives rise to some important managerial and strategic implications in order to integrate contextual marketing strategies, as well as theoretical implications that concern this field of study.

This research makes a significant contribution to knowledge by examining the role of contextual marketing and information privacy concerns in the m-commerce context. These results will be considered useful for marketers and for businesses in general who wish to integrate a marketing strategy that is based on a customer-centric approach. It also contributes to the related literature, as there are few studies focused on m-commerce and contextual marketing within the context of Morocco.

This paper examines global imbalance and rebalancing issues from the viewpoint of Korea. As IMF (2009) notes, the unwinding of global imbalance seems inevitable and, in fact, it is in progress. We illustrate that Korea, with a flexible exchange rate system and relatively balanced current accounts, has little direct linkage to global imbalance. However, we also find that Korea is not immune to the costly adjustment process of imbalance due to the triangular trade between Korea, China and the U.S. The fact that Korea is ‘indirectly’ linked to global imbalance limits Korea’s ability to cope with the situation. Boosting domestic demand, often mentioned recommendation for East Asia, is not an appropriate solution for Korea with low personal savings rate. A lot depends on China’s policy. If China reduces its dependence on U.S. market and increases domestic consumption despite unemployment risk in export manufacturing sector, it will provide Korea with an opportunity for more stable growth based on China’s final demand. Korea can also make efforts to increase economic integration and expand monetary cooperation in Asia that would help to increase consumption demands and final goods trade in the region.

Using the Social Network Analysis(SNA) method, this paper examines inter-country relationships between countries that may be part of the New Silk Road. Based on bilateral-trade data from more than 70 countries, the paper provides a more vivid understanding of overall features and effects of the New Silk Road policy. According to the results, India, Turkey, and Russia have the highest degree centrality, indicating that the success of the New Silk Road policy depends mainly on the ability of the Chinese government to incorporate these countries. Among European countries, only Germany can be successfully incorporated into the New Silk Road network. In addition, Central Asian countries such as Kazakhstan and Uzbekistan show no potential as hubs in the network. Most importantly, China has a dominant position in the New Silk Road network. China's focal and dominating status is also supported by the fact that there is no change in the clustering coefficient in the network, which implies that the Chinese government has to absorb into the system those countries that are less likely to benefit from the policy.

This paper examined the future prospects of China’s economic development and its impact on the East Asian Economy and the economic integration of the region. The key issue to China’s economic growth is the contradiction between the socialist political system and a market-based economy. The overall assessment is that China will be able to manage the transformation of the nation into a steadily growing market economy.

We also found that China is the key country forming a triangular trading block which has implemented the international division of labor in the North-East Asian region. China’s rapid export growth and increased market share in the world economy is not a threat but a new opportunity for the East Asian countries. The rise of China will certainly be accompanied by an expansion of a consumer market, which will also broaden business opportunities for East Asian.

Despite the interdependence between East Asian countries, a regional trading bloc embracing East Asia has not been created yet. The future prospects for realizing the vision of a regional free trade agreement in East Asia in the foreseeable future is not bright, either.

Using Social Network Analysis (SNA), this paper examines the inter-provincial logistics relationships in China. Based on the annual data of inter-provincial railway logistics quantity during the period 1998-2009, the degree of interconnection between regions could imply intensified trends of regional economic integration.

The main results of the logistic relationships in China are as follows: the regional logistic interconnection, especially between western and eastern China has increased continuously, which would imply a rising national economic integration. However, the increased centralization index and the average Degree Centrality level imply that a logistics bottleneck has intensified in several hub provinces.

Secondly, logistic center provinces evaluated by the Degree Centrality have changed. In 2009, Hebei, Liaoning, Jiangsu, Shandong, Henan and Sichuan provinces revealed the highest inward Degree Centrality. Sichuan Province is the region that most surprisingly increased its centrality.

Thirdly, the number of logistic hub provinces, evaluated by the Degree Betweenness Centrality, has increased. In 2008, Henan province was only a focal hub but in 2009, Shandong, Hubei, Sichuan provinces became logistic hubs.

Lastly, the Community Modularity which analyzed grouping structures shows that there are three time-consistent communities. This means that even though there is enhanced between-region integration, the inter-regional inter-connection is more important in explaining the regional logistic relationship.

Using Social Network Analysis (SNA), this paper examines the inter-country airline logistics relationships in East Asia. Based on the flight schedule data, which has been gathered by the authors, the overall features of airline logistics structure and the specific roles of each airport could be more clearly examined.

The main results of this paper are as follows: Beijing has the highest Degree Centrality, but excluding the domestic lines, Incheon has the highest Degree Centrality, which would imply that a relatively high Centrality of logistics for China’s airports is due to the greater number of domestic lines. The focal hub status of Incheon airport is also supported by the fact that Incheon contains the highest Betweenness Centrality.

Secondly, evaluated by the types of brokerage role, Incheon has a remarkably strong role as a liaison, which means Incheon airport functions as a transfer hub between two different regions outside of Korea. However, considering only the to/from China airline links, Hong Kong has the highest score as a liaison. These conflicting results imply that as China’s airline transportation continuously increases, Hong Kong will become a strong rival to Incheon.

Thirdly, in the analysis of Structural Hole which functions the broker and acts as a hub by linking unconnected airports, Incheon has the highest possibilities as a hub airport. However, only considering to/from China airlines, Hong Kong would dominate Incheon.

This paper studies the interactive valuation discourses of an online user community (transfermarkt.de) that seeks to determine market values for soccer players. Despite their seemingly casual nature, these values have featured in newspapers, transfer negotiations, academic research, and capital market communication – and have thus become reified.

The paper employs netnographic research methodology to collect and thematically analyze a wide range of user entries on the platform. These entries are studied using theoretical insights from the sociology of quantification and valuation.

The analysis reveals how values are constructed in constant interaction between value-proposing users and value-justifying “experts.” This dynamic form of relational valuation positions players relative to one another as well as to actual transactions on the transfer market. In the absence of authoritative guidelines, it is this possibility and affordance for interaction that enacts a coherent valuation regime. The paper further reveals the platform's response to a disruptive event, which risked bringing the user-expert dynamics to a halt, requiring intervention from the platform to repair its valuation frame.

The paper responds to increased scholarly interests in the valuation of professional athletes. It contributes to the extant literature on valuation, first, by analyzing the dynamic valuation work that feeds into the social construction of values and, second, by studying platform participation and user interaction in a socially engineered online space.

This paper aims to study the impacts of groundwater seepage on artificial freezing process of gravel strata, the temperature field characteristics of the strata, and the strata process, closure time and thickness evolution mechanism of the frozen wall.

In this paper several laboratory model tests were conducted, considering different groundwater seepage rate.

The results show that there is a significant coupling effect between the cold diffusion of artificial freezing pipes and groundwater seepage; when there is no seepage, temperature fields upstream and downstream of the gravel strata are symmetrically distributed, and the thickness of the frozen soil column/frozen wall is consistent during artificial freezing; groundwater seepage causes significant asymmetry in the temperature fields upstream and downstream of the gravel strata, and the greater the seepage rate, the more obvious the asymmetry; the frozen wall closure time increases linearly with the increase in the groundwater seepage rate, and specifically, the time length under seepage rate of 5.00 m d⁻¹ is 3.2 times longer than that under no seepage; due to the erosion from groundwater seepage, the thickness of the upstream frozen wall decreases linearly with the seepage velocity, while that of the downstream frozen wall increases linearly, resulting in a saddle-shaped frozen wall.

The research results are beneficial to the optimum design and risk control of artificial freezing process in gravel strata.

Although proactive fault handling plans are widely spread, many unexpected data center outages still occurred. To rescue the jobs from faulty data centers, the authors propose a novel independent job rescheduling strategy for cloud resilience to reschedule the task from the faulty data center to other working-proper cloud data centers, by jointly considering job nature, timeline scenario and overall cloud performance.

A job parsing system and a priority assignment system are developed to identify the eligible time slots for the jobs and prioritize the jobs, respectively. A dynamic job rescheduling algorithm is proposed.

The simulation results show that our proposed approach has better cloud resiliency and load balancing performance than the HEFT series approaches.

This paper contributes to the cloud resilience by developing a novel job prioritizing, task rescheduling and timeline allocation method when facing faults.

Using the methodologies of text mining, this paper examines the implications of US and Chinese policies on bilateral trade. Official speeches by political leaders of the U.S. and China on the issues of trade were collected and analytically examined for US-China gaps in major foreign policies, such as bilateral trade and the Belt and Road Initiative. In this paper, a term frequency-inverse document frequency word cloud, a network similarities index, machine learning-processed latent Dirichlet allocation (LDA), and structural equivalence are applied to examine the meanings of the speeches. The main arguments in this paper are as follows. First, the document similarity between the speeches of Chinese and US leaders appears to be completely different. Also, while the documents from Chinese leaders are considerably similar, the documents from US leaders differ by far. Secondly, LDA topic analysis indicates that China concentrates more on international and collaborative relationships, while the U.S. has more focus on domestic and economic interests. Third, from a word hierarchy analysis, the basic words used by American and Chinese leaders are also completely different. Agriculture, farmers, automobiles, and negotiations are the basic words for American leaders, but for Chinese leaders, the basic words are planning, markets, and education.