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This study examines the effect of contextual perceived value activated by contextual marketing offers and information privacy concerns on consumer loyalty in mobile commerce.

The survey was conducted through 340 mobile users in Morocco and the collected data were analyzed using structural equation modeling.

This study's results show that contextual marketing and information privacy concerns are key determinants in improving customer loyalty in the m-commerce context. Perceived ubiquity has a positive impact on perceived trust, which also impacts consumer loyalty. Information privacy concerns also have a positive impact on customer satisfaction, yet it does not impact perceived trust, which is contrary to the results of other researchers. It can also be concluded that customer satisfaction and trust are important antecedents of consumer loyalty.

This research gives rise to some important managerial and strategic implications in order to integrate contextual marketing strategies, as well as theoretical implications that concern this field of study.

This research makes a significant contribution to knowledge by examining the role of contextual marketing and information privacy concerns in the m-commerce context. These results will be considered useful for marketers and for businesses in general who wish to integrate a marketing strategy that is based on a customer-centric approach. It also contributes to the related literature, as there are few studies focused on m-commerce and contextual marketing within the context of Morocco.

This study aims to provide a series of drivers that prompt the blockchain technology (BT) adoption decisions in circular supply chain finance (SCF) and also assesses their degrees of influence and interrelationships, which leads to the construction of a theoretical model depicting the influence mechanism of BT adoption decisions in circular SCF.

This study mainly uses the technology-organization-environment (TOE) framework, which focuses on the aspects based on the nature of innovation, intra-organizational characteristics and extra environmental consideration, to identify the drivers of blockchain adoption in circular SCF context, while the significance and causality of the drivers are explained using interpreting structural models (ISMs) and the decision-making trial and evaluation laboratory (DEMATEL) method.

The findings of this study indicate that government policy and technological comparative advantage are the underlying reasons for BT adoption decisions, management commitment and financial expectations are the critical drivers of BT adoption decisions while other factors are the receivers of the mechanism.

This study provides theoretical references and empirical insights that influence the technology adoption decisions of both BT and circular SCF by practitioners.

The theoretical research contributes significantly to current research and knowledge in both BT and circular SCF fields, especially by extending the existing TOE model by combining relevant enablers from technological, organizational and external environmental aspects with the financial performance objectives of circular SCF services, which refer to the optimization of the financial resources flows and financing efficiency.

Although proactive fault handling plans are widely spread, many unexpected data center outages still occurred. To rescue the jobs from faulty data centers, the authors propose a novel independent job rescheduling strategy for cloud resilience to reschedule the task from the faulty data center to other working-proper cloud data centers, by jointly considering job nature, timeline scenario and overall cloud performance.

A job parsing system and a priority assignment system are developed to identify the eligible time slots for the jobs and prioritize the jobs, respectively. A dynamic job rescheduling algorithm is proposed.

The simulation results show that our proposed approach has better cloud resiliency and load balancing performance than the HEFT series approaches.

This paper contributes to the cloud resilience by developing a novel job prioritizing, task rescheduling and timeline allocation method when facing faults.

Certified and non-certified organisations must make strategic decisions regarding ISO 9001 adoption, maintenance, renewal and abandonment. However, the ISO 9001 literature lacks a typology of the strategic options available to these organisations. The purpose of this conceptual study is to develop a framework of the alternative strategies for the stages of the ISO 9001 life cycle (implementation/certification, certification maintenance and recertification/decertification stages).

The research method is based on literature review, selection of relevant variables and synthesis of coherent alternative strategies.

Results include the main variables of relevance for the definition of the ISO 9001 strategies (e.g. life cycle stage, organisational motivations, barriers, benefits, internalisation degree and quality of the certification body), the main situations in which organisations can find themselves (in terms of ISO 9001 certification, maintenance and decertification), the strategic options for each situation (e.g.: certify, maintain certification, try harder, change certification body, intensify learning and experimentation with ISO 9001) and the implications and consequences of such options. Research results are integrated into a strategy framework, composed of three strategy matrices, one for each stage of the life cycle. The matrices present the strategic situations, available strategic alternatives and benefits of the strategies.

This study combines the results of previous research to develop an original strategy framework, which constitutes the main research contribution. As far as the author is aware, there is no such strategy framework in the literature. The framework has relevant implications for theory and practice and helps to identify future research directions.

In light of the shift in focus from information communication technology (ICT) access (access divide) and skills (skills divide) to the tangible impacts of ICT use (impact divide), a growing number of scholars have called for further investigation into the inter-territorial and multi-dimensional aspects of the digital divide in China. This study aims to address these gaps by examining the disparities across 31 provinces, particularly emphasizing the transition from the traditional access and skills divides to the impact divide.

Multivariate regression analysis extensively investigates the transition from the access and skills divides to the impact divide across 31 provinces. Additionally, ArcGIS software is used to analyze spatial agglomeration and the auto-correlation (Moran-i) and predict mapping patterns in the data corresponding to all three levels of the digital divide.

According to the study's findings, poverty is a significant factor in the digital divide between different regions in China. The research shows that provinces with advanced administrative systems, such as Guangdong, Shanghai, Beijing, Jiangsu, Shandon and Zhejiang, have high scores on the digital development index (DDI). However, regions with poverty-ridden and rural areas, primarily located in southwest, central and western China, tend to have lower DDI scores.

This study offers a novel contribution to the literature by presenting an innovative conceptual framework that explores the impact divide within China's provinces. The authors also address this lacuna in the literature by developing and testing two dimensions to examine the relationships statistically under a wide range of socioeconomic and ICT indicators.

With the development of data mining technology, diverse and broader domain knowledge can be extracted automatically. However, the research on applying knowledge mapping and data visualization techniques to genealogical data is limited. This paper aims to fill this research gap by providing a systematic framework and process guidance for practitioners seeking to uncover hidden knowledge from genealogy.

Based on a literature review of genealogy's current knowledge reasoning research, the authors constructed an integrated framework for knowledge inference and visualization application using a knowledge graph. Additionally, the authors applied this framework in a case study using “Manchu Clan Genealogy” as the data source.

The case study shows that the proposed framework can effectively decompose and reconstruct genealogy. It demonstrates the reasoning, discovery, and web visualization application process of implicit information in genealogy. It enhances the effective utilization of Manchu genealogy resources by highlighting the intricate relationships among people, places, and time entities.

This study proposed a framework for genealogy knowledge reasoning and visual analysis utilizing a knowledge graph, including five dimensions: the target layer, the resource layer, the data layer, the inference layer, and the application layer. It helps to gather the scattered genealogy information and establish a data network with semantic correlations while establishing reasoning rules to enable inference discovery and visualization of hidden relationships.

This paper covers the development of a novel defect model for concrete highway bridges. The proposed defect model is intended to facilitate the identification of bridge’s condition information (i.e. defects), improve the efficiency and accuracy of bridge inspections by supporting practitioners and even machines with digitalised expert knowledge, and ultimately automate the process.

The research design consists of three major phases so as to (1) categorise common defect with regard to physical entities (i.e. bridge element), (2) establish internal relationships among those defects and (3) relate defects to their properties and potential causes. A mixed-method research approach, which includes a comprehensive literature review, focus groups and case studies, was employed to develop and validate the proposed defect model.

The data collected through the literature and focus groups were analysed and knowledge were extracted to form the novel defect model. The defect model was then validated and further calibrated through case study. Inspection reports of nearly 300 bridges in China were collected and analysed. The study uncovered the relationships between defects and a variety of inspection-related elements and represented in the form of an accessible, digitalised and user-friendly knowledge model.

The contribution of this paper is the development of a defect model that can assist inexperienced practitioners and even machines in the near future to conduct inspection tasks. For one, the proposed defect model can standardise the data collection process of bridge inspection, including the identification of defects and documentation of their vital properties, paving the path for the automation in subsequent stages (e.g. condition evaluation). For another, by retrieving rich experience and expert knowledge which have long been reserved and inherited in the industrial sector, the inspection efficiency and accuracy can be considerably improved.

Drawing on the social presence theory, this study aims to explore how supplier–customer social media interactions influence supplier observers’ trust in the customers and what mechanisms contribute to variation in trust experience.

A total of 36 semi-structured interviews were conducted with Chinese suppliers using WeChat for business-to-business interactions. Data were analyzed in three steps: open coding, axial coding and selective coding.

Findings reveal that varied trust is based not only on the categories of social presence of interaction – whether social presence is embedded in informative interactions – but also on the perceived selectivity in social presence. Observer suppliers who experience selectivity during social and affective interactions create a perception of hidden information and an unhealthy relationship atmosphere, and report a sense of emotional vulnerability, thus eroding cognitive and affective trust.

The findings contribute new understandings to social presence theory by exploring the social presence of interactions in a supplier–supplier–customer triad and offer valuable insights into business-to-business social media literature by adopting a suppliers’ viewpoint to unpack the mechanisms of how social presence of interaction positively and negatively influences suppliers’ trust and behavioral responses.

This study aims to investigate the ecological awareness of Chinese consumers towards fast fashion and examine the effect of social sustainability claims on green brand image and purchase intentions in China, considering China’s unique environmental policy landscape and its significant role in the global fast fashion industry. The study explores the role of altruistic values in promoting sustainability within the well-known fast fashion brand “H” and how they shape brand image, consumer satisfaction and brand equity.

The study collected data from 257 Chinese participants and used a serial mediation model through the PROCESS macro in SPSS to analyse the correlation between green brand image, created through sustainability claims and consumer purchase intentions. The model also assessed the intermediary effects of brand image, satisfaction and equity.

The findings of the research indicate a direct and positive relationship between green brand image and consumer purchase intentions, emphasising the need for clothing and textile industry marketers to strategically promote altruistic values in their sustainability efforts and highlighting the importance of ecological awareness in shaping consumer behaviour in the Chinese context. This approach enhances green satisfaction and green brand equity and ultimately leads to higher green purchase intentions.

This study provides significant insights into the effectiveness of incorporating social sustainability claims in advertising to improve a brand’s green image and influence consumer behaviour. It emphasises the importance of altruistic values in sustainability strategies, offering valuable guidelines for marketers in enhancing green satisfaction and brand equity, thereby boosting consumer purchase intentions in the context of green branding and sustainability advertising. Focussing specifically on the Chinese market, this research sheds light on the impact of ecological awareness among Chinese consumers within the fast-fashion industry. Given China’s substantial role in shaping global fast-fashion production and its evolving environmental policies, this focus adds significant depth to our understanding of sustainability claims’ influence within this crucial consumer base.

The purpose of this study is to investigate the relationship between sustainable leadership and sustainable project performance. Specifically, the study aims to examine the mediating role of knowledge integration, examining how knowledge integration within an organization influences project outcomes. In addition, the study seeks to explore the moderating role of top management knowledge values, examining how the values and beliefs of top management influence the relationship between sustainable leadership and project performance.

A three-wave survey of 392 employees working in construction sector projects in Pakistan used both hierarchical regression analysis and Hayes’ PROCESS macro method to evaluate the hypotheses.

The study results show that sustainable leadership positively relates to sustainable project performance and knowledge integration mediating this relationship. In addition, the top management knowledge value moderates the indirect effect of sustainable leadership on sustainable project performance via knowledge integration.

Although the model was tested using three-wave data, it is important to note that the data were obtained from a single source. Therefore, it is possible that common method bias may have influenced the results, and this cannot be disregarded.

Organizations seek to prioritize sustainability and integrate sustainability considerations into their project management processes. Organizations can achieve improved sustainable project performance by investing in sustainable leadership development, fostering a culture of knowledge sharing and learning, prioritizing top management support for sustainable performance and integrating sustainable considerations into project management processes.

The study’s grounding on organizational learning theory adds an original and valuable perspective to the relationship between sustainable leadership and sustainable project performance. This investigation is original, as it combines sustainable leadership, knowledge integration and the moderating role of top management knowledge value to understand their impact on sustainable project performance. This unique approach contributes to the literature by providing new insights into these relationships and mechanisms in the construction industry.