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Article
Publication date: 21 September 2021

Jun Wen, Hadi Hussain, Junaid Waheed, Waheed Ali and Ihsan Jamil

Recent research validates an increasing knowledge of environmental concerns in manufacturing small and medium enterprises (SMEs). However, only a few studies maintain that…

Abstract

Purpose

Recent research validates an increasing knowledge of environmental concerns in manufacturing small and medium enterprises (SMEs). However, only a few studies maintain that green human resource management (HRM) practices and corporate social responsibility (CSR) play an important role, especially in the case of developing economies. Thus, this study aims to examine the direct and indirect relationship between green HRM practices and environmental sustainability (ES) through the mediation of CSR in SMEs in Pakistan.

Design/methodology/approach

The cross-sectional design of this study considers the mechanism by which green HRM practices affect ES through CSR in the context of Pakistani SMEs. The authors collected data from 320 manufacturing SMEs and used the partial least squares structural equation modelling (PLS-SEM) technique to examine the relationship between variables.

Findings

The empirical findings of this study suggest green HRM practices have a positive and significant impact on ES. Further, the second hypothesis is not supported. In addition to the direct impact, the indirect effect of green HRM practices on CSR is positive and significant. Finally, the authors determine that green HRM practices affect ES through the partial mediation of CSR.

Originality/value

To date, this study is the first to use CSR as a mediator between green HRM practices and ES in the context of Pakistani SMEs. The study has important implications for HRM and government policy makers, suggesting they should improve strategies in favour of the green economy. Furthermore, developing countries could design similar studies with different future sustainability factors.

Details

International Journal of Manpower, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0143-7720

Keywords

Article
Publication date: 19 January 2022

Jun Wen, Metin Kozak and Tianyu Ying

Given the increasing number of tourists exposed to commercially available cannabis, it is important to understand visitors' perceived constraints to cannabis consumption…

Abstract

Purpose

Given the increasing number of tourists exposed to commercially available cannabis, it is important to understand visitors' perceived constraints to cannabis consumption while travelling. This study aims to compare cannabis tourists' perceived constraints between first-time and repeat tourists to gain comprehensive understanding.

Design/methodology/approach

This study involved 32 conversational field interviews (5–10 min) with Chinese tourists who had smoked cannabis in coffee shops in Amsterdam to identify perceived constraints to engaging in cannabis tourism. The hierarchical constraint model (HCM) informed qualitative data coding using a deductive approach to compare first-time and repeat tourists. Content analysis was conducted manually.

Findings

Results showed that both tourist groups faced intrapersonal, interpersonal and structural perceived constraints to cannabis consumption. Differences in first-time and repeat cannabis tourists' perceived constraints were explained using the neutralization technique framework and psychological tactics, such as the defence of necessity, claims of entitlement, normal practice and claims of relative acceptability. In addition, social exchange theory was employed to explain why repeat cannabis tourists perceived fewer constraints than first-time tourists.

Practical implications

Although the current study did not intend to address the importance of cannabis tourism in places where cannabis is commercially available, findings offer empirical guidance for industry practitioners and policymakers regarding cannabis use education, prevention and policy in tourism contexts; related efforts can promote the sustainable development of this tourism market while protecting cannabis tourists' physical and psychological well-being.

Originality/value

This study makes important theoretical contributions regarding travel constraints in the unique context of cannabis tourism between first-time and repeat tourists. Findings will also enable academics, industry operators, policymakers and local residents of cannabis tourism destinations to better understand how these tourists decide whether to consume cannabis overseas. Differences in these perceived constraints between first-time and repeat tourists are discussed to highlight the dynamic nature of travel constraints.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 21 June 2021

Joshua Aston, Jun Wen, Edmund Goh and Oswin Maurer

This cutting-edge short commentary is intended to raise awareness of sex trafficking in the tourism and hospitality industry. The purpose of this paper is to also advocate…

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Abstract

Purpose

This cutting-edge short commentary is intended to raise awareness of sex trafficking in the tourism and hospitality industry. The purpose of this paper is to also advocate for further research to identify and hopefully prevent sex trafficking in related settings.

Design/methodology/approach

This paper provides a descriptive overview of the current knowledge base on sex trafficking in tourism and hospitality. Based on gaps in the literature, future research agendas and directions are suggested.

Findings

Academic research on sex trafficking in tourism and hospitality remains limited. More scholarly attention is needed to this matter. The tourism industry is directly and indirectly associated with sex trafficking (e.g. hotel accommodations and direct consumption of sexual services, such as through sex tourism). Despite legislative efforts by international government agencies to eradicate sex trafficking, the problem remains pervasive. Broader practice- and research-based intervention efforts are needed.

Originality/value

This short commentary advocates for tourism and hospitality researchers to make practical and theoretical industry contributions that may help prevent sex trafficking.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 21 October 2021

Tianyu Ying, Jun Wen, Edmund Goh and Shaohua Yang

The relationship between sex and tourism remains ambiguous in the tourism literature. Few studies have examined the underlying motivations behind sex-driven travel, and…

Abstract

Purpose

The relationship between sex and tourism remains ambiguous in the tourism literature. Few studies have examined the underlying motivations behind sex-driven travel, and little is known about factors inhibiting tourists' procurement of commercial sex when traveling. Therefore, this study explored male Chinese tourists' perceived constraints during decision-making and developed a comprehensive scale to assess constraints to commercial sex consumption overseas.

Design/methodology/approach

Data were obtained from male Chinese tourists purchasing commercial sex while traveling overseas. This study involved a four-stage process as recommended by Churchill (1979) for scale development research. In Stage 1, preliminary items were generated through a comprehensive review of the constraints literature and in-depth interviews with 16 sex tourists, which generated an initial 26 items. During the second stage to purify the measurement items, six items were eliminated, resulting in 20 items. Stage 3 involved exploratory factor analysis (N = 275) to extract the scale's underlying factor structure. Results revealed a five-factor structure with sufficient evidence of internal reliability given Cronbach's alpha coefficients between 0.722 and 0.843. The final stage included confirmatory factor analysis (N = 259) to verify the scale's reliability and validity.

Findings

Ultimately, 20 items were developed to measure sex tourists' perceived constraints toward engaging in commercial sex services overseas based on five factors: structural constraints, intrapersonal constraints, interpersonal constraints, value conflicts and service supply–related constraints.

Originality/value

This study advances the scope of sex tourism research by verifying how these five constraints are independent, generalized and can influence the procurement of sexual services overseas. This study is the first in sex tourism research to explore the difficulties facing sex tourists. Results offer marketers important insight on how to better address these constraints while providing a safe and legal sex tourism experience.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Open Access
Article
Publication date: 14 May 2021

Jun Wen, Haifeng Hou, Metin Kozak, Fang Meng, Chung-En Yu and Wei Wang

As the world grapples with the pervasive effects of the coronavirus pandemic, a notable disconnect has emerged in the public's understanding of scientific and medical…

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Abstract

Purpose

As the world grapples with the pervasive effects of the coronavirus pandemic, a notable disconnect has emerged in the public's understanding of scientific and medical research. Particularly, the travel industry has become unquestionably vulnerable amid the COVID-19 outbreak; this pandemic has interrupted the industry's operations with devastating economic consequences. This paper aims to highlight the importance of deconstructing barriers between medical science and public awareness related to COVID-19, taking tourism as a case in point. It also discusses the role of interdisciplinary research in facilitating the tourism and hospitality industry's recovery and alleviating tourists' uncertainties in the wake of COVID-19.

Design/methodology/approach

This paper offers a synthesis of news coverage from several media outlets, framed within the literature on knowledge transformation across disciplines. This framing focuses on the medical sciences (e.g. public health) and social sciences (e.g. tourism management) to identify gaps between medical scientific knowledge and public awareness in the context of COVID-19. The authors' experience in public health and tourism management further demonstrates a missing link between academic research and the information made available in public health and everyday settings. A potential research agenda is proposed accordingly.

Findings

This paper summarizes how salient issues related to knowledge transfer can become intensified during a global pandemic, such as medical research not being communicated in plain language, which leads some citizens to feel apathetic about findings. Reporting on the prevalence and anticipated consequences of disease outbreaks can hence be difficult, especially early in the development of diseases such as COVID-19.

Research limitations/implications

By assuming a cross-disciplinary perspective on medical/health and social science research, this paper encourages academic and practical collaboration to bring medical research to the masses. This paper also outlines several research directions to promote public health, safety and sustainability through tourism.

Practical implications

This paper highlights that it is essential for medical knowledge to be disseminated in a manner that promotes public understanding. The tourism and hospitality industry can benefit from an essential understanding of medical findings, particularly during this pandemic. Without a firm grasp on COVID-19's origins and treatment, the tourism and hospitality industry will likely struggle to recover from this catastrophe.

Social implications

Taking COVID-19 as a case in point, this study advocates leveraging the strengths of disparate domains to bring medical findings to a wider audience and showcase cutting-edge developments for the greater good. This study also emphasizes the importance of engaging the general public in reputable scientific research findings to increase public awareness in a professional and accurate manner.

Originality/value

This paper presents a unique and critical discussion of the gap between medical science knowledge and public awareness, as well as its implications for tourism and hospitality recovery after COVID-19, with a focus on applying medical scientific knowledge to post-pandemic industry recovery.

研究目的

當全球正與冠狀病毒流行病所帶來的廣泛影響抗衡之際,公眾對科學和醫學研究的理解卻出現了一個令人關注的脫節現象。在2019冠狀病毒病爆發期間,旅遊業無疑格外受到影響。這流行病中斷了旅遊業的運作,給業界帶來毀滅性的經濟影響。本文旨在以旅遊業為一個適時的例子、強調我們必須剖析與2019冠狀病毒病相關的醫學與公共意識之間的障礙。本文亦討論跨學科研究對促進2019冠狀病毒病疫情後旅遊及酒店業的復甦、及減低旅客的不確定性所扮演的角色。

研究設計/方法/理念

本文提供一個來自數個媒體管道的新聞報導的綜合論述,而這論述是在與跨學科知識轉化相關的文獻領域內陳述而成的。論述的重點放在醫學科學(例如公共衛生) 和社會科學(例如觀光管理) 上,目的是確定在2019冠狀病毒病的背景下、醫學知識與公共意識之間的差距。作者們在公共衛生及觀光管理方面的經歷進一步顯示學術研究、與公共衛生和日常環境上的公開資訊之間缺乏銜接,本文就此提出一個研究議程。

研究結果

本文總結與知識轉化相關的顯著問題如何會在全球流行病爆發期間變得更嚴重。譬如、醫學研究的資訊會因沒有以通俗語言來傳遞而令有些國民對其研究結果漠不關心。因此,關於疾病的傳播和爆發所預期的影響的信息是難於廣傳的,特別是在像2019冠狀病毒病等疾病形成的初期。

原創性

本文就醫學知識與公共意識之間的差距作出了一個獨特、有批判性的討論,亦論述這差距對2019冠狀病毒病疫情過後旅遊及酒店業復甦的意義。討論的焦點放在如何應用醫學知識在疫情後幫助產業復甦上。

研究的局限/含意

作者們採用涵蓋醫學/衛生和社會科學研究的跨學科角度,鼓勵學者與從事實務人員相互合作、以便把醫學研究帶給廣泛的民眾。本文亦概述多個研究方向,透過旅遊業來推動公共衛生、公眾安全及可持續性。

實際意義

本文強調醫學知識必須透過能提高公共意識的方式來傳遞。旅遊及酒店業會因我們對醫學研究結果擁有必要的認識而受惠,尤其是在這流行病蔓延的期間。若我們對2019冠狀病毒病的病源和療法沒有確切的了解,則旅遊及酒店業將難從這災難中恢復過來。

對社會的意義

本研究利用2019冠狀病毒病這個適時的例子,來提倡借助各個不同領域的優點,為了謀求公眾的利益、把醫學的研究結果帶給更多民眾、及傳達醫療最新發展的信息。本研究亦強調以專業、精準的方法,引起公眾對可信賴的科學研究結果產生興趣,從而提高公共意識至為重要。

Details

European Journal of Management and Business Economics, vol. 30 no. 2
Type: Research Article
ISSN: 2444-8451

Keywords

Article
Publication date: 9 May 2022

Qi Xiong, Yalan Zheng, Ruitong Gu, Jun Wen and Zhiyong Li

This qualitative study explores how Chinese senior outbound tourists perceive support from their adult children and what kinds of support they desire.

Abstract

Purpose

This qualitative study explores how Chinese senior outbound tourists perceive support from their adult children and what kinds of support they desire.

Design/methodology/approach

Qualitative data were collected from semi-structured interviews with 26 participants. Transcribed interviews were analysed via thematic analysis.

Findings

This study captured the contradictory feelings of different types of Chinese senior outbound tourists (i.e. independent, neutral, and dependent) according to the degree of desire for support from their adult children. The results further identified the real desires among Chinese senior outbound tourists for children's attitudinal support, caring support, appropriate financial support, companionship, and timing support.

Research limitations/implications

Since this qualitative research is based on small samples with typical social and cultural characteristics, our research results only describe an existence. Our findings provide insight into the existence of the phenomenon, rather than allowing the results to be generalized to the wider population (Gram et al., 2019).

Practical implications

The tourism industry could develop products to alleviate such feelings. Integrating the concept of filial piety into adult children's support for their parents' overseas travel can not only meet parents' expectations but also relieve parents' ambivalence. Destination operators and travel agencies could thus design mixed products targeting Chinese elderly parents and their adult children by providing activities for both generations. Purchasing behaviour represents a type of emotional and instrumental support for the elderly. Destination operators and travel agencies can also launch products suitable for in-depth outbound travel that cater to adult children's leisure travel while meeting the elderly's travel needs.

Originality/value

This study also extends both intergenerational support theory and intergenerational ambivalence theory regarding Chinese senior outbound tourists.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 17 March 2021

Waheed Ali, Jun Wen, Hadi Hussain, Nadeem Akhtar Khan, Muhammad Waleed Younas and Ihsan Jamil

In the era of knowledge economy, the significance of intellectual capital has been increasing globally. Similarly, recent studies have focused on the importance of green…

Abstract

Purpose

In the era of knowledge economy, the significance of intellectual capital has been increasing globally. Similarly, recent studies have focused on the importance of green intellectual capital in mitigating environmental degradation. However, only a few studies have analysed green intellectual capital and its impacts in the specific case of Pakistan. Hence, this study aims to investigate the effects of green intellectual capital on green innovation adoption in Pakistan’s manufacturing small and medium-size enterprises (SMEs).

Design/methodology/approach

We used a data sample of 235 SMEs, gathered from the four manufacturing sectors of Pakistan including: textile, chemical, pharmaceutical and steel and analysed using a multiple regression analysis approach.

Findings

The empirical results of this research indicate that green human capital and green structural capital significantly increase green innovation adoption. However, it must be noted that green relational capital has a positive but insignificant impact on green innovation adoption in manufacturing SMEs in Pakistan.

Originality/value

The findings and recommended policy measures of this study are important for the managers of manufacturing SMEs and policymakers to mitigate environmental destruction and achieve sustainable development through green intellectual capital.

Details

Journal of Intellectual Capital, vol. 22 no. 5
Type: Research Article
ISSN: 1469-1930

Keywords

Content available
Article
Publication date: 12 May 2020

Jun Wen, Metin Kozak, Shaohua Yang and Fang Liu

The 2019 novel coronavirus (COVID-19) outbreak is projected to have adverse consequences on the global tourism and hospitality industry. This paper aims to examine how the…

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Abstract

Purpose

The 2019 novel coronavirus (COVID-19) outbreak is projected to have adverse consequences on the global tourism and hospitality industry. This paper aims to examine how the outbreak may alter Chinese tourists’ lifestyle choices, travel behaviour and tourism preferences in the short and long term.

Design/methodology/approach

This paper is based on the synthesis of news broadcasted by several media outlets to be supported by an overview of the related literature on tourism marketing, tourism management and tourist behaviour. The authors’ experiences investigating trends in tourism and hospitality at the local and international level have also contributed to the study.

Findings

This paper predicts that COVID-19 will likely affect Chinese travellers’ consumption patterns, such as the growing popularity of free and independent travel, luxury trips and health and wellness tourism. New forms of tourism including slow tourism and smart tourism may also drive future tourism activities. Such changes are likely to force businesses to reconsider their service designs and distribution channels.

Research limitations/implications

While Chinese and other potential visitors rethink how they travel, professionals, too, should reflect upon how to bring positive or negative changes to the tourism industry following this pandemic. Subsequent research should also consider how to mitigate the effects of similar public health crises in the future.

Practical implications

Recommendations for industry practitioners and policymakers focus on tailoring travel arrangements to tourists’ backgrounds. The suggestions may help to alleviate outbreak-related stress, offer travellers newly enriching experiences and partially mitigate the effects of COVID-19 on the tourism and hospitality industry. These recommendations can also apply more broadly to global tourist markets.

Social implications

The COVID-19 outbreak has already brought significant impacts to nearly every society and industry. Tourism scholars and practitioners should carefully consider this tragedy and how it may inform industry and social practices. This and other public health crises represent sterling opportunities to view the industry holistically in terms of its effects on the environment, climate and travellers themselves.

Originality/value

This paper presumably represents a frontier study, critically examining the possible impacts of COVID-19 on Chinese travellers’ consumption patterns and how the tourism and hospitality industry may respond to such changes in the future.

摘要

预计2019年新型冠状病毒(COVID-19)爆发将对全球旅游和酒店业产生不利影响。本文预测, COVID-19可能会影响中国旅客的消费方式, 例如自由行, 豪华旅行以及健康与养生旅游的普及。包括慢速旅游和智能旅游在内的新型旅游形式也可能推动未来的旅游活动。这种变化可能促使企业重新考虑其服务设计和分销渠道。针对行业从业者和政策制定者的建议着重于根据游客的背景和需求量身定制旅行安排。我们的建议可能有助于减轻与疫情暴发导致的压力, 为旅行者提供全新的丰富体验, 并从一定程度减轻COVID-19对旅游业和酒店业的影响。这些建议还可以更广泛地应用于全球旅游市场。

关键词

COVID-19, 生活方式 旅游行为 灾后 集体主义倾向 中国

El extracto

El impacto del COVID-19 se prevé importante en la actividad turística global y en la industria de la hostelería. Este artículo predice que el COVID-19 afectará con probabilidad alta los patrones de consumo de los viajeros chinos, incluyendo los cada vez más populares viajes comprados directamente por los consumidores chinos, en el segmento del lujo, y el turismo de salud y belleza. Nuevas formas de turismo, incluyendo el slow tourism, y el turismo responsable pueden convertirse en importantes tendencias de futuro igualmente. Dichos cambios llevarán con cierta seguridad a la industria a reconsiderar y adaptar su oferta de servicios en este sector, en particular su diseño y los canales de distribución utilizados. Las recomendaciones para la industria y los responsables de la política turística se alinean con una mayor proximidad de la oferta a los gustos cambiantes del consumidor. Dichas acciones ayudarán a reducir fricciones y fallos en la definición del negocio turístico, ofreciendo a los viajeros nuevas y enriquecedoras experiencias, así como podrán mitigar en parte los efectos adversos estimados del COVID-19, los cuales son relevantes a día de hoy. Así mismo, dichas recomendaciones son aplicables de una manera más global a la industria del turismo y la hospitalidad en el mercado mundial.

Palabras-clave

COVID-19, Estilo de vida, Conducta del viajero, Post-desastre, Orientacion collectivista, China

Details

Tourism Review, vol. 76 no. 1
Type: Research Article
ISSN: 1660-5373

Keywords

Content available
Article
Publication date: 7 October 2021

Xinyi Liu, Jun Wen, Metin Kozak, Yangyang Jiang and Zhiyong Li

COVID-19 is currently the most serious crisis facing the world, and scholars in the medical and social sciences are working to save lives and mitigate the societal effects…

Abstract

Purpose

COVID-19 is currently the most serious crisis facing the world, and scholars in the medical and social sciences are working to save lives and mitigate the societal effects of the pandemic. This global public health emergency requires interdisciplinary work to provide comprehensive insight into a rapidly changing situation. However, attempts to integrate the medical and social sciences have met several barriers. This paper aims to identify feasible research opportunities for interdisciplinary studies across tourism and public health regarding COVID-19.

Design/methodology/approach

This paper presents a critical review of the literature and generates corresponding conceptual and theoretical frameworks to provide an in-depth discussion.

Findings

Tourism-related issues of destination management policies and capital are addressed from an interdisciplinary perspective. The conclusions encourage interdisciplinary research into global health problems, which will promote tourism’s renaissance and sustainable development while enhancing social welfare.

Practical implications

This study focuses on integrating tourism and public health to offer stakeholders recommendations regarding destination management and tourism industry recovery amid COVID-19.

Originality/value

This paper represents a frontier study, critically uncovering a host of innovative interdisciplinary research directions and tourism-focused collaboration opportunities related to COVID-19.

新冠疫情危机下的跨学科实践谈判:旅游研究的机遇和挑战

研究目的

新冠疫情是当今世界面对的最严重的危机, 医学和社会科学领域的学者们在共同努力, 拯救生命, 减轻疫情的社会影响。基于快速变化的形势, 这项全球突发的公共卫生事件亟需跨学科工作来进行全面的调查, 但目前医学和社会科学的融合存在一些阻碍因素。为了应对新冠疫情的爆发, 本文旨在探讨旅游与公共卫生跨学科合作的可行性和研究机会, 并总结潜在的研究主题和未来的研究议程。

研究设计/方法

本研究对文献进行了批判性的回顾, 并生成了相应的概念和理论框架, 以提供一个全面的, 深入的主题讨论。

研究结果

研究结果从跨学科的角度讨论了旅游产业中的目的地管理、政策和资本问题。我们的结论鼓励对全球健康问题进行跨学科研究, 这将促进旅游业的复兴和可持续发展, 同时提高社会福利。

研究局限/启示

目前的研究重点是旅游研究和公共卫生的融合, 为利益攸关方提供关于在危机中目的地管理和旅游业复苏的建议。

原创性/价值

本文是一项前沿研究, 批判性地、全面地确定了一系列与新冠疫情相关的旅游领域的跨学科研究方向和合作机会。

关键词:医学, 社会科学, 公共健康, 旅游管理, 跨学科研究, 新冠肺炎

文章类型: 研究型论文

Diseño/metodología/enfoque (límite 100 palabras)

Este trabajo presenta una revisión crítica de la literatura y genera los correspondientes marcos conceptuales y teóricos para proporcionar una discusión en profundidad.

Objetivo (límite 100 palabras)

El COVID-19 es actualmente la crisis más grave a la que se enfrenta el mundo, y los especialistas en ciencias médicas y sociales están trabajando para salvar vidas y mitigar los efectos sociales de la pandemia. Esta emergencia de salud pública mundial requiere un trabajo interdisciplinario para proporcionar una visión completa de una situación que cambia rápidamente. Sin embargo, los intentos de integrar las ciencias médicas y sociales han encontrado varios obstáculos. El objetivo de este artículo es identificar las oportunidades de investigación viables para los estudios interdisciplinares entre el turismo y la salud pública en relación con la COVID-19.

Conclusiones (límite 100 palabras)

Las cuestiones relacionadas con el turismo en materia de gestión de destinos, políticas y capital se abordan desde una perspectiva interdisciplinar. Nuestras conclusiones alientan la investigación interdisciplinaria de los problemas de salud global, lo que promoverá el renacimiento del turismo y el desarrollo sostenible, al tiempo que aumentará el bienestar social.

Implicaciones prácticas (límite 100 palabras)

Este estudio se centra en la integración del turismo y la salud pública para ofrecer a las partes interesadas recomendaciones relativas a la gestión de los destinos y la recuperación de la industria turística en medio de COVID-19.

Originalidad/valor (límite 100 palabras)

Este trabajo representa un estudio de frontera, que descubre de forma crítica una serie de direcciones innovadoras de investigación interdisciplinaria y oportunidades de colaboración centradas en el turismo en relación con COVID-19.

Palabras clave

Palabras clave Ciencias médicas, ciencias sociales, salud pública, gestión del turismo, investigación interdisciplinaria, COVID-19

Tipo de artículo

Investigación

Details

Tourism Review, vol. 77 no. 2
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 12 October 2021

Shaohua Yang, Salmi Mohd Isa, T. Ramayah, Jun Wen and Edmund Goh

This study developed an extended model of self-congruity by integrating destination image, destination personality, self-congruity, revisit intention and gender.

Abstract

Purpose

This study developed an extended model of self-congruity by integrating destination image, destination personality, self-congruity, revisit intention and gender.

Design/methodology/approach

Surveys were conducted with 645 Chinese tourists visiting New Zealand. Partial least squares structural equation modelling (PLS-SEM) was performed to estimate linkages between destination image, destination personality, self-congruity and revisit intention. To compare effects on revisit intention across male and female Chinese tourists, PLS-Henseler's multigroup analysis and PLS-permutation test were conducted to analyse gender as a moderator in the proposed framework.

Findings

Our results revealed positive direct effects among destination image, destination personality, self-congruity and revisit intention. Our findings indicated a highly significant difference in the effects of destination personality on ideal self-congruity across male and female Chinese tourists. The association between destination image and self-congruity identified through this model represents a crucial contribution to the tourism literature. This study also enriches tourism research by comparing male and female Chinese tourists' intentions to revisit New Zealand, having identified crucial heterogeneity within female tourists.

Practical implications

The practical implications from our research can improve destination marketing organization (DMO) officials' awareness of one-time and repeat Chinese tourists' experiences, which strongly trigger subsequent visits.

Originality/value

This paper is the first to examine the direct correlations among destination image, destination personality, self-congruity and revisit intention by considering whether gender might moderate these factors. Our study innovatively adopted PLS-SEM along with several advanced analytical approaches, such as multigroup analysis (MGA) of women and men, to examine our research model.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

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