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1 – 3 of 3Elaine L. Ritch and Julie McColl
By the end of this chapter, you should be able to demonstrate an understanding of:How sustainability messages have diffused into mainstream discourse?The role of behavioural…
Abstract
By the end of this chapter, you should be able to demonstrate an understanding of:
How sustainability messages have diffused into mainstream discourse?
The role of behavioural economics, specifically nudge theory, in encouraging sustainable behaviours.
The visual elements in marketing that support nudge theory.
How businesses are aligning with consumer concern for sustainability to illustrate their ‘wokeness’ to social issues.
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