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1 – 3 of 3Julie Steen, Brian N. Rutherford, Barry J. Babin and Joseph F. Hair, Jr.
Design is an important construct in the retail environment literature. Yet, the measures used for design have not followed appropriate scale development procedures. The purpose of…
Abstract
Purpose
Design is an important construct in the retail environment literature. Yet, the measures used for design have not followed appropriate scale development procedures. The purpose of this study is to provide a conceptual definition and then develop a scale for retail environment design (RED).
Design/methodology/approach
Interviews with both consumers and marketing researchers are used to generate a potential list of items. Using four different studies, these items are refined, and the RED scale is offered.
Findings
This study develops and validates the four-dimensional RED scale to measure the design of retail environments. The dimensions are functional, aesthetic, lighting and signage.
Research limitations/implications
The newly developed RED scale will allow retailing researchers to measure lighting and signage qualities as part of retail design, measure design of retail environments more accurately and allow different studies to be compared.
Practical implications
The newly developed RED scale will allow retailers to better understand customers’ perceptions of the four dimensions of design. Retailers spend significant time and money designing and redesigning retail environments. The RED scale will enable managers to ensure these significant investments create competitive advantages and an appropriate return on investment.
Originality/value
A scale to measure retail environment design is developed. The scale includes two dimensions (lighting and signage) that are not typically investigated.
Details
Keywords
Dilawar Ali, Kenzo Milleville, Steven Verstockt, Nico Van de Weghe, Sally Chambers and Julie M. Birkholz
Historical newspaper collections provide a wealth of information about the past. Although the digitization of these collections significantly improves their accessibility, a large…
Abstract
Purpose
Historical newspaper collections provide a wealth of information about the past. Although the digitization of these collections significantly improves their accessibility, a large portion of digitized historical newspaper collections, such as those of KBR, the Royal Library of Belgium, are not yet searchable at article-level. However, recent developments in AI-based research methods, such as document layout analysis, have the potential for further enriching the metadata to improve the searchability of these historical newspaper collections. This paper aims to discuss the aforementioned issue.
Design/methodology/approach
In this paper, the authors explore how existing computer vision and machine learning approaches can be used to improve access to digitized historical newspapers. To do this, the authors propose a workflow, using computer vision and machine learning approaches to (1) provide article-level access to digitized historical newspaper collections using document layout analysis, (2) extract specific types of articles (e.g. feuilletons – literary supplements from Le Peuple from 1938), (3) conduct image similarity analysis using (un)supervised classification methods and (4) perform named entity recognition (NER) to link the extracted information to open data.
Findings
The results show that the proposed workflow improves the accessibility and searchability of digitized historical newspapers, and also contributes to the building of corpora for digital humanities research. The AI-based methods enable automatic extraction of feuilletons, clustering of similar images and dynamic linking of related articles.
Originality/value
The proposed workflow enables automatic extraction of articles, including detection of a specific type of article, such as a feuilleton or literary supplement. This is particularly valuable for humanities researchers as it improves the searchability of these collections and enables corpora to be built around specific themes. Article-level access to, and improved searchability of, KBR's digitized newspapers are demonstrated through the online tool (https://tw06v072.ugent.be/kbr/).
Details
Keywords
The purpose of this study is to understand how and why consumers engage in market-shaping activities on behalf of firms.
Abstract
Purpose
The purpose of this study is to understand how and why consumers engage in market-shaping activities on behalf of firms.
Design/methodology/approach
This study uses a combination of archival, netnographic and interview methods to examine how consumers responded to the entry of Tesla into the U.S. automotive market.
Findings
Consumers are driven to engage in supportive institutional work by the culturally resonant ideologies embodied in Tesla’s strategic orientation. This work takes both discursive and practical forms and sees consumers adopting responsibilities typically associated with other actors, including activists and sales professionals.
Originality/value
In developing an account of an understudied phenomenon – consumers’ firm-supportive market shaping – this research extends theorization around institutional work and cultural branding.
Details