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Article
Publication date: 26 August 2021

Ubaldino Sequeira Couto, Brendon Knott and Julie Whitfield

187

Abstract

Details

International Journal of Event and Festival Management, vol. 12 no. 3
Type: Research Article
ISSN: 1758-2954

Content available
Article
Publication date: 6 June 2016

Ubaldino Sequeira Couto and Julie Whitfield

531

Abstract

Details

International Journal of Event and Festival Management, vol. 7 no. 2
Type: Research Article
ISSN: 1758-2954

Article
Publication date: 7 June 2011

Julie Whitfield and Leonardo A.N. Dioko

The purpose of this paper is to propose a conceptual comparative framework measuring the implementation of corporate social responsibility (CSR) within the UK conference sector.

3113

Abstract

Purpose

The purpose of this paper is to propose a conceptual comparative framework measuring the implementation of corporate social responsibility (CSR) within the UK conference sector.

Design/methodology/approach

A self‐administered internet‐based survey was conducted to examine the implementation of ten environmental policy initiatives, expressed by the acronym “GREENER”, using a CSR response scale, expressed by the acronym “VENUE”.

Findings

The greatest proportion of UK venues can be classified as “Eager”, with a quarter of respondents being deemed as “Unmotivated” or in “Eternal denial” regarding their implementation of CSR. It was also found that both size of venue space and venue type have significant effects on the level of CSR implementation.

Research limitations/implications

Environmental performance indicators are not the only components of CSR, there are others, including social, economic and ethical. Further research may expand the framework from a uni‐dimensional environmental framework to a multi‐dimensional framework, through the inclusion of some or all of these CSR components.

Originality/value

The GREENER VENUE framework contributes to two important areas hitherto overlooked in the CSR literature: first, it develops a framework with emphasis toward discretionary practices and illustrates the strength of this method through application to the sizeable and rapidly growing UK conference industry. Second, the framework exhibits conceptual and psychometric properties that enable its application to broad and diverse contexts. It is theoretically grounded but at the same time practical, easy to implement, easily understandable and highly relatable to organisational managers, frontline employees and many other key stakeholders of any industry.

Details

International Journal of Event and Festival Management, vol. 2 no. 2
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 16 March 2015

Leonardo (Don) A.N. Dioko and Julie Whitfield

The purpose of this paper is to examine the extent to which price competitiveness accounts for the observed precipitated decline in the number of meetings taking place in…

1073

Abstract

Purpose

The purpose of this paper is to examine the extent to which price competitiveness accounts for the observed precipitated decline in the number of meetings taking place in Macau from 2009 to 2012, in spite of the rapid growth in overall tourism, diversification in its tourism offering, and the sizable expansion of its capacity and facilities for hosting business tourism over the same period.

Design/methodology/approach

Analyzing historical as well as comparative data in a cross-section analytic design, the study suggests an implied competitive price range (using comparative accommodation prices as a proxy) beyond which financial incentives may be ineffectual in attracting meetings

Findings

Examination of price levels as a proxy of competitiveness in attracting meeting events in the single case of Macau proved inconclusive. Other factors beyond mere price competitiveness likely account for the declining number of meetings in Macau from 2009 to the end of 2012.

Originality/value

Overall, the above findings pose a challenge for the continued general development of MICE industry in Macau and its meetings industry in particular. Despite the noble and generous efforts of its government agencies to arrest the decline in the number of meetings and maintain Macau’s position as a meetings industry hub through monetary incentives and subvention packages for organizers, it would benefit them and the private sector to explore channeling more resources toward addressing the fundamental and structural factors that can improve long-term competitiveness in attracting more meeting events.

Details

International Journal of Event and Festival Management, vol. 6 no. 1
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 2 March 2012

Miguel Moital, Julie Whitfield, Caroline Jackson and Arjun Bahl

This paper aims to examine event sponsorship decision making by the Indian drinks industry, comparing the non‐alcoholic and alcoholic drinks sectors.

2814

Abstract

Purpose

This paper aims to examine event sponsorship decision making by the Indian drinks industry, comparing the non‐alcoholic and alcoholic drinks sectors.

Design/methodology/approach

Data regarding event sponsorship activity, perceptions of event sponsorship, motives to sponsor, form of investment and structure of sponsorship was obtained from a sample of 61 drinks producers in India through a questionnaire. Mann‐Whitney and logistic regression were employed to compare the alcoholic and the non‐alcoholic sectors.

Findings

The results suggest that the alcohol and non‐alcohol drinks sectors sponsored a similar level of events, but in investment volume terms, sponsorship from the non‐alcoholic sector is far greater than that of the alcoholic sector. While the two sectors are similar in many ways, the emphasis placed on certain motives for sponsoring events was different, with alcoholic drinks businesses placing greater importance on reaching niche audiences and increasing media coverage than non‐alcoholic ones.

Research limitations/implications

A limited number of areas of the sponsorship decision‐making were covered, yet the study provides insights into the decision making of one of the key sponsoring industries: the drinks industry.

Practical implications

Securing sponsorship is becoming more difficult and complex. By understanding how sponsors make decisions, including potential variations between companies within an industry, event organisers will be in a better position to tailor sponsorship proposals, enhancing the likelihood of obtaining the desired sponsorship contracts.

Originality/value

Most sponsor decision‐making research focuses on how sponsorship decisions can be improved so that they work better for the sponsor. This paper, in contrast, emphasises that by understanding how clients make decisions (i.e. sponsors), sellers (i.e. the sponsored) will be in a better position to win over competition and secure the desired sponsorship deals.

Details

International Journal of Contemporary Hospitality Management, vol. 24 no. 2
Type: Research Article
ISSN: 0959-6119

Keywords

Content available
Article
Publication date: 2 March 2012

Fevzi Okumus

201

Abstract

Details

International Journal of Contemporary Hospitality Management, vol. 24 no. 2
Type: Research Article
ISSN: 0959-6119

Content available
Article
Publication date: 7 June 2011

Anna Leask and Ahmed Hassanien

621

Abstract

Details

International Journal of Event and Festival Management, vol. 2 no. 2
Type: Research Article
ISSN: 1758-2954

Article
Publication date: 16 June 2021

Krzysztof Celuch

This research provides a bibliometric review of the state-of-the-art information and communication technologies (ICTs) in the context of events, and maps out an agenda for…

Abstract

Purpose

This research provides a bibliometric review of the state-of-the-art information and communication technologies (ICTs) in the context of events, and maps out an agenda for future directions on how innovations in the technological realm can help fostering sustainability in the events industry.

Design/methodology/approach

To explore the progress of ICTs and future applications in events, this study conducts a two-fold method of a bibliometric analysis and a modularity clustering technique based on 293 papers published in the last 30 years.

Findings

The findings offer a snapshot of the past progress to offer a glimpse into the future by formulating novel areas for research that merit attention. By interweaving the past, present and future towards sustainability, an agenda with four concrete areas for research is identified, including (1) virtual events, (2) the use of artificial intelligence, (3) big data technology, and (4) virtual reality and augmented reality in the events industry.

Originality/value

The current global challenges together with the rapid technological progress can particularly give rise to innovations in the technological sector. Through a bibliometric review of past research, this study offers a future research agenda of ICTs in the events sector in light of the Sustainable Development Goals. It contributes with a discussion on how to harvest the technological progress to create more sustainable events.

Details

International Journal of Event and Festival Management, vol. 12 no. 3
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 28 June 2021

Montira Intason, Willem Coetzee and Craig Lee

The contradiction between the purpose of the water-splashing tradition, the use of water in a water-stressed destination and overconsumption during a time of water…

Abstract

Purpose

The contradiction between the purpose of the water-splashing tradition, the use of water in a water-stressed destination and overconsumption during a time of water shortage led the researchers to question the spirit of the Songkran Festival. It is important to keep the spirit of the festival alive without interrupting the livelihoods of the community and to critically engage with opportunities and challenges related to water-saving practices during the festival. Thus, this study aims to investigate the opportunities and challenges to responsible practices of water-saving at a cultural festival, using a case study of the water-splashing practice at the Songkran Festival in Thailand.

Design/methodology/approach

This study used the cultural practice, namely, the water-splashing tradition at the Songkran Festival in Thailand, as a case study. The researchers conducted document analysis on local newspapers, the Bangkok Post specifically and participant observation at the Songkran Festival in the Khao San Road area in Bangkok, to gain first-hand insights to develop comprehensive results which answers the study’s objectives.

Findings

The key findings show three significant themes representing the opportunities for implementing sustainable water-saving practices; a call for a water-saving campaign, education on water saving and water-splashing restrictions. In terms of challenges to implementing water-saving practices, two key themes emerged; a lack of water stress and drought awareness and the hedonistic characteristic of water splashing. The study findings provide important implications to theory and practice for sustainable event management and provide considerations for event stakeholders to minimise water overuse in festivals.

Originality/value

Environmental degradation is a key global issue that the United Nations addresses in the Sustainable Development Goals (SDGs) scheme (United Nations Development Program, 2016). According to Pereira et al. (2009), water scarcity can be caused by both human activities and natural causes. Factors such as unlimited water consumption, population growth and climate change are some of the contributing factors that not only affects resident's access to water but also on events hosted within communities. It is crucial that event managers critically re-think the way festivals are designed in water-stressed destinations.

Details

International Journal of Event and Festival Management, vol. 12 no. 3
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 13 August 2021

Esti Venske

With the global adoption of the United Nations Sustainable Development Goals (UN SDGs), it has become increasingly important for educators to develop a responsive…

Abstract

Purpose

With the global adoption of the United Nations Sustainable Development Goals (UN SDGs), it has become increasingly important for educators to develop a responsive curriculum where future event practitioners understand, value and implement sustainability as a core component of meeting and event management. The purpose of this paper is to explore the viewpoints of industry to embed sustainability as part of developing a Meeting and Event Management curriculum that is responsive to industry needs, and in so doing, contribute to quality education (SDG4).

Design/methodology/approach

Qualitative data were generated from 10 key informant interviews amongst top-level meeting and event professionals. Open questions elucidated industry viewpoints to develop content for a Meeting and Event Management curriculum at Advanced Diploma level in South Africa. Content analysis and data interpretation revealed key topics that guided the embedment of SDGs in the curriculum as knowledge, skills, values and attitudes.

Findings

Curriculum content was linked to six specific, corresponding SDGs, namely: good health and well-being; quality education; decent work and economic growth; industry, innovation and infrastructure; climate action and partnerships for the goals.

Originality/value

The paper contributes valuable industry insights into academic educators concerned with responsive curriculum development in the field of meeting and event management by outlining how SDGs can be integrated as competencies and learning outcomes in a tertiary qualification.

Details

International Journal of Event and Festival Management, vol. 12 no. 3
Type: Research Article
ISSN: 1758-2954

Keywords

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