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1 – 10 of 21Gnoth and Mateucci (2014) develop a phenomenological point of view and explain how tourists’ consciousness of their own activity determines how they experience a destination. This…
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Gnoth and Mateucci (2014) develop a phenomenological point of view and explain how tourists’ consciousness of their own activity determines how they experience a destination. This model is applied here to see how golf tourists might experience their destination and turn it into a meaningful place. This chapter exemplifies how destinations may develop their own uniqueness as a competitive advantage by understanding how tourists create meanings of a destination (here a golf resort). They argue that it is the tourist’s individual propensity to react to a destination that shapes not only motivations, but also perception and evaluation of the experience.
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The tourism experience model (TEM) is a meta-analytical, phenomenological inspired model of how tourists experience destinations. This essay argues that social and cultural…
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The tourism experience model (TEM) is a meta-analytical, phenomenological inspired model of how tourists experience destinations. This essay argues that social and cultural psychology form only part of the analysis of how the tourist’s consciousness filters interactions. By considering the existential self versus the role-authentic self of social psychology, the TEM adds to social psychology’s scope explaining how and why tourists may experience social interactions. In addition, it models the dynamics of how the tourist experiences his own activity (exploratory vs. recreational). The model thereby goes beyond both the exclusive social focus and the ego-centric notion of the Individualism–Collectivism dichotomy.
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Yosuke Endo, Yohei Kurata and Taketo Naoi
This chapter presents the potential of exhibition areas operated by consumer goods companies as a method of relationship marketing for corporate branding. Exhibition areas can…
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This chapter presents the potential of exhibition areas operated by consumer goods companies as a method of relationship marketing for corporate branding. Exhibition areas can provide visitors with opportunities to understand corporate brands. In order to clarify the roles of exhibition areas in corporate strategies, we conducted enterprise investigations of three Japanese companies, Sony, Nikka Whisky, and Toyota. Although we would like to propose that operating exhibition areas might be effective for marketing, the results show some differences among the companies in visitors’ data and their purposes. We should first question whether this method is suitable for each company in consideration of their view of corporate branding.
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