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Article
Publication date: 4 February 2014

Randle D. Raggio, Anna M. Walz, Mousumi Bose Godbole and Judith Anne Garretson Folse

For centuries, gratitude has represented an integral component of social relationships, yet it remains relatively overlooked by marketing scholars in the study of commercial…

5802

Abstract

Purpose

For centuries, gratitude has represented an integral component of social relationships, yet it remains relatively overlooked by marketing scholars in the study of commercial relationships. The purpose of this paper is to demonstrate how gratitude helps to build, maintain and transform commercial relationships and to suggest noteworthy areas of investigation for those researchers seeking to help companies understand the role of gratitude in relationship marketing.

Design/methodology/approach

Gratitude's role in relational exchange is explored by a review of relevant literature and two qualitative studies. Questions developed from the literature and exploratory interviews are then investigated in a main study through in-depth interviews with buyers and sellers of goods and services in both B2B and B2C contexts, leading to a grounded theoretical foundation. Generalizations and directions for future research are presented.

Findings

Gratitude is a fundamental component of buyer-seller relationships and is critical for advancing relationship marketing theory and practice. Gratitude's changing role as relationship stages advance is described.

Research limitations/implications

The research is of an exploratory nature. Confirmation of the generalizations by other studies is suggested. This research is largely consistent with that from a markets-as-networks perspective and moves relationship marketing research toward a more extended view.

Practical implications

Gratitude should be included along with other relational mediators in discussions and investigations of relationship success, and practiced by those that seek to build, develop and enhance their buyer-seller relationships.

Originality/value

This paper provides a much needed exploration of a new and important topic in relationship marketing and a call for gratitude to be studied and implemented in a variety of relational exchange contexts. Specifically, it is the first to address the importance of gratitude to both buyers and sellers in B2B and B2C goods and services markets. It also is the first to document the changing role of gratitude through relationship stages.

Details

European Journal of Marketing, vol. 48 no. 1/2
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 29 March 2011

Judith MacIntosh, Sue O'Donnell, Judith Wuest and Marilyn Merritt‐Gray

Workplace bullying is a prevalent and costly form of abuse influencing women's health. The purpose of this study is to expand knowledge of how women care for their health after…

1556

Abstract

Purpose

Workplace bullying is a prevalent and costly form of abuse influencing women's health. The purpose of this study is to expand knowledge of how women care for their health after experiencing workplace bullying and to explore variation in that process.

Design/methodology/approach

A qualitative feminist grounded theory method was used to study a community sample of 40 adult women across three Canadian provinces.

Findings

Experiencing workplace bullying causes a disruption in women's health and this was identified as the central problem for women in this study. Women address health disruption using a three‐stage process the authors named “managing disruption” that involves protecting, mobilizing, and rebuilding. Women's efforts to care for health which they define broadly as including control over their lives are influenced by formal and informal support and by personal factors such as past experiences, perception of employability, values and beliefs, and relationship patterns.

Research limitations/implications

Longitudinal study would be useful to understand long‐term consequences and potentially helpful resolutions of workplace bullying. Whether men's perspectives on their experiences are similar could also be explored.

Practical implications

Increasing awareness of what workplace bullying is and how to manage it would contribute to diminishing its occurrence and its impact.

Social implications

Women need support and resources from workplace and healthcare professionals when they have experienced workplace bullying.

Originality/value

Few studies have explored women's experiences of caring for health during and after bullying. Interestingly, women reported adopting more balanced perspectives on work and life after their bullying experiences.

Details

International Journal of Workplace Health Management, vol. 4 no. 1
Type: Research Article
ISSN: 1753-8351

Keywords

Content available
Article
Publication date: 1 April 2006

Rebecca L. Mugridge

224

Abstract

Details

Collection Building, vol. 25 no. 2
Type: Research Article
ISSN: 0160-4953

Keywords

Content available
Article
Publication date: 1 December 2005

Audrone Glosiene

452

Abstract

Details

Journal of Documentation, vol. 61 no. 6
Type: Research Article
ISSN: 0022-0418

Keywords

Article
Publication date: 27 January 2012

A. Ross Thomas

The purpose of this paper is to identify the key individuals, associations and significant events contributing to the establishment and first 50 years of successful publication of…

1371

Abstract

Purpose

The purpose of this paper is to identify the key individuals, associations and significant events contributing to the establishment and first 50 years of successful publication of the Journal of Educational Administration.

Design/methodology/approach

This paper is historical in design. Information relevant to its 50 years of publication has been obtained from the JEA's 172 Editorials and from minutes of Editorial Advisory Board and Management Committee meetings, supplemented by personal editorial memoranda.

Findings

Recognised as one of the leading generalist international journals in its field, the Journal of Educational Administration has until recently been edited in Australia. The most eminent international scholars in the field have published in the JEA throughout its lifetime. Esteemed scholars have also occupied positions on its Editorial Board. The JEA has enjoyed close and supportive associations with several prominent professional organisations including UCEA and CCEA.

Research limitations/implications

This paper does not include detailed information about the content of the almost 1,000 articles published throughout its history. This is the subject of other specific research undertakings.

Originality/value

The JEA was the first generalist international journal in the field of educational administration. Its first volume appeared in 1963. It has reached the age of 50 years and hence this paper's report of such may provide a basis for similar studies of other journals as they achieve significant milestones.

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