Search results

In a world where customer empowerment is continuously increasing and changing the service landscape, retailers must provide memorable shopping experiences to retain and attract new customers. When customers decide to go shopping in physical stores, they expect to enjoy their visit, experiencing cognitive, affective, social, and physical responses evoked by in-store stimuli. The purpose of this paper is to propose and validate a scale to measure in-store customer experience (ISCX).

This study’s theoretical review of customer experience (CX) demonstrates that a formative model provides the best structure for measuring the construct ISCX. Furthermore, the study follows the guidelines for rigorous construction of a formative scale, which include three main stages: generation of items, scale purification, and assessment of scale validity and reliability.

The results provide evidence that a formative third-order scale with a reflective second-order dimension (social experience) and three reflective first-order dimensions (cognitive, affective, and physical experience) has satisfactory psychometric properties. The findings also provide useful information on the effect of the ISCX scale on key performance variables such as satisfaction and loyalty to the store.

The ISCX scale proposed constitutes a useful multi-concept diagnostic tool for use by retailers to create fully experiential shopping environments with differential value for the customer. By providing a complete, robust, precise measure of CX in a retail environment, the scale gives researchers a structured way to examine the causes and consequences of CX in retail.

This study aims to determine the level of satisfaction of secondary housing tourists in Vilcabamba.

The analysis of satisfaction of this tourism segment in a destination is essential for the different economic agents when evaluating various policies. The analysis is based on the answers provided to 16 items in a questionnaire administered to a representative sample (281 respondents). The authors have used the fuzzy logic to reduce ambiguity in the answers associated to subjective views of human beings who express themselves linguistically. A method based on the degree of similarity to ideal solutions has been used to obtain a classification of relevant satisfaction items.

The results indicate that the ideal solutions segments are represented by multicultural characteristics of second home tourists and the number of years they have been visiting Vilcabamba. The authors find that foreign tourists are more satisfied than Ecuadorians. Analyzing the most critical factors, it is seen that accessibility to the destination, socio-cultural environment and quality of water achieve a high priority.

Second home tourists’ satisfaction has been studied with a limited set of 16 attributes, and some attributes also have a multidimensional nature, so a further study analyzing the scale will be needed in the future.

The present study fills an existing gap in the literature of secondary housing tourism where the existing previous research has been mainly focused on retirees’ secondary housing tourism. The study provides interesting insights into local and national authorities, as well as other economic agents, to designing strategies and planning processes of the destinations for secondary housing tourists.

The purpose of this paper is to analyze the characteristics of Colombian migrants’ transnational businesses (TBs) and their operations. To this end, the characteristics of the entrepreneurs, their businesses and the patterns of their international operations are discussed and compared.

The paper analyses 14 cases developed from data from in-depth interviews with the same number of Colombian entrepreneurs who migrated to the USA. Similarly, the analysis includes secondary data sources.

TBs created by Colombian transnational entrepreneurs (TEs) aim to be successful through the best use of the resources of each market, allowing them to produce with lower costs and better quality in their country of origin while selling in more developed countries, such as the USA (their country of destination). The operations of those businesses are limited by their financial resources, small and fragmented networks, and their organic growth. The personal characteristics of the TE and their business comprise a nexus that helps to overcome business shortcomings.

The paper contributes to entrepreneurship, migration and international business literature by illuminating the nexus between the personal characteristics of the TE and the unique characteristics of their business, including the analysis of their international operations. Likewise, considering the characteristics of the context under study, the paper presents findings that are interesting for countries with similar social and economic difficulties.

Taking as reference a sample of around a hundred biographical materials on entrepreneurs in Mexico and Colombia, the purpose of this chapter is dual. Both to show the relevance and varied modalities that the biographical approach has enjoyed in business history research since the 1990s, and to display the intrinsic potential this modality of scholarship entails for entrepreneurship endeavors. In particular, it discusses the prospects to incorporate this body of empirical works into the large Latin American audience attending undergraduate, graduate and executive education programs in business, economic history and related fields. The chapter is organized into three sections. The first two are devoted to illustrate relevant patterns in the entrepreneurial trajectory of individuals and entrepreneurial families studied in each of the two countries under consideration. The last section identifies some conceptual issues that may impact current debates on Latin American business development as exemplified in recent business and economic history journal venues and scholarly conferences.

Buying online has become a widespread and common activity for consumers, and, for many organizations, e-commerce has become a very profitable alternative to sell their products and services, also allowing them to leverage their strategy in new geographical markets immediately. Although the literature on the subject is comprehensive, there is a gap in identifying the holistic constructs that are the determinants of consumers' choice of an online store. This research resorts to an exploratory study, based on a nonsystematic literature review, seeking to identify these constructs. The results obtained allowed us to identify the following constructs: consumer behavior, customer experience, web content, catalog, terms and conditions, customer support, perceived value, trust, security and privacy, satisfaction, and loyalty. Customer experience, satisfaction, and loyalty constructs stand out from a strategic perspective.

Can we do business with strangers? A major handicap to any promotion is ignorance of the market and its members. In order to understand Latin Americans, says Albert Hirschman, we must first understand how Latin Americans understand each other. We see the “facts” one way, but their perception of these same facts is often very different. This is my purpose in reporting on Peru's attitude and internal discussions on international trade. Why Peru? A U S. State Department official told me that they consider Peru as a sort of bell wether in South America. Abraham Lowenthal of the Inter‐American Dialog says Peru has an international significance greater than would be expected, considering the size of its economy, and E. V. K. Fitzgerald of Cambridge says the Peruvian experience is significant in judgimg prospects in South America.

The purpose of this study is to examine the situation of lesbians, gays, bisexuals, transgender, queer and asexual (LGBTQA+) youth in Spain, pre-examining the links between the people they live with, their support networks and their perception of being a burden.

This study traces some brushstrokes through the preliminary results of the LGBTQA+ population between 13 and 21 years old (n = 445). These data are part of a larger project with 2,800+ respondents.

This study’s data highlight the connections between places of cohabitation, support and vulnerability in a crisis situation. In general, gender identity, age, support and feelings of acceptance have been key variables in identifying psychosocial factors related to the health of this population. Lastly, the authors offer some future guidelines to improve the situation of young people in the face of new situations of confinement, incorporating good practices for children and youth services.

The use of the snowball technique for data collection may limit the representativeness of the sample. In the same way that data collection is used through access to an online questionnaire, it can limit access to certain people.

Address the psychosocial needs of LGBTQA+ youth, especially in crisis situations. With our data, we can improve services for future situations of confinement due to coronavirus, planning actions that include the youngest members of this population group, as well as those with non-normative sexualities and identities.

Encourage and diversify support for LGBTQA+ youth from their families, peers, teachers and other professionals working in the youth field. This support would be congruent with the anti-discriminatory and trans-specific legislation existing in most Spanish regions. Furthermore, it would propose a social change that not only benefits LGTBQA+ people, as it allows for a more inclusive cultural change for all in terms of gender and sexuality.

New data obtained within the time frame of the state of alarm are provided, concerning a social group that has been little researched and that finds itself in an unprecedented health crisis.