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Article
Publication date: 16 May 2016

Juan Gabriel Brida, Marta Meleddu and Manuela Pulina

The purpose of this paper is to examine museum visitors’ experience. The objective of the research is to explore preferences, behaviour, overall. This study experience and…

Abstract

Purpose

The purpose of this paper is to examine museum visitors’ experience. The objective of the research is to explore preferences, behaviour, overall. This study experience and the determinants on repeated visits to two heritage sites. In particular, a more comprehensive regression approach is introduced and employed to compare results at two regional museums.

Design/methodology/approach

First, a factor analysis identifies a set of orthogonal factors related to visitors’ perceptions on their positive and negative experiences at two different museums. Second, a two-step cluster analysis is implemented to identify specific demand segments. Third, a regression analysis reveals the key determinants that influence visitors’ perceptions on the quality of services provided at the cultural sites. The empirical data were collected at two archaeological museums located in Sardinia and Trentino Alto Adige (Italy).

Findings

On the whole, some homogeneous findings have been obtained for the two cultural sites, regardless of the different levels of attractiveness exerted by these two museums. Moreover, the outcomes highlight that the two museums need to be reinterpreted and reorganised with the provision of supplementary services, able to satisfy a broader audience, and enriching their traditional mission that is to collect, preserve and exhibit the archaeological heritage.

Practical implications

The methodological approach presented in this paper is for practitioners and curators to deepen their understanding of their consumers and to improve the overall quantity and quality of services offered.

Originality/value

This paper presents a novel and integrated approach to investigate customers’ experience and their needs with the aim of improving the overall quality of the services provided at the museum. The proposed methodology is used to analyse multidimensional aspects of the visit to a cultural site. Within the literature on museum marketing and management, this methodological framework can be regarded as an alternative approach to analyse visitors’ experience, characteristics, behaviour, preferences and to elicit specific characteristics of different segments of demand.

Details

Journal of Cultural Heritage Management and Sustainable Development, vol. 6 no. 1
Type: Research Article
ISSN: 2044-1266

Keywords

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Article
Publication date: 13 July 2015

Juan Gabriel Brida, Oana Madalina Driha, Ana B. Ramón-Rodríguez and Raffaele Scuderi

This paper aims provides an empirical analysis of the development of the internationalisation process in the Spanish hotel industry, which has experienced major changes…

Abstract

Purpose

This paper aims provides an empirical analysis of the development of the internationalisation process in the Spanish hotel industry, which has experienced major changes during the past decade. The degree of internationalisation between 2000 and 2010 is used as a proxy variable with the aim of mapping the development of international strategies.

Design/methodology/approach

A longitudinal dataset measuring the internationalisation of Spanish hotel chains is used. Cluster analysis identifies the different behaviour of groups of firms during the analysed period.

Findings

Two different clusters are detected, which can be attributed to different internationalisation strategies over time. Small and medium (SME) hotel companies seem to follow a different path of development than more established multinational companies. Over time, the entire group tends to be more compact, whereas the distance between the clusters is shown to diverge in final years. The groups’ composition suggests that business-networking relationships can be a strategy of particular importance for SMEs pursuing international expansion.

Practical implications

This paper develops a better understanding of the changes of the internationalisation patterns of Spanish hotel chains. Findings could address managers in strategic decisions about how to improve competitive position. In particular, they recommend accounting for size, international experience and business network relationships when expanded abroad.

Originality/value

This paper introduces a new approach based on studying clusters of Spanish hotels according to their internationalisation strategies over the time. Further analysis revealed the role of business network on internationalisation patterns.

Details

International Journal of Contemporary Hospitality Management, vol. 27 no. 5
Type: Research Article
ISSN: 0959-6119

Keywords

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Article
Publication date: 24 February 2012

Juan Gabriel Brida, Nicolás Garrido and María Jesús Such Devesa

The purpose of this paper is to explain the onshore satisfaction of cruise passengers, in the port of call of Cartagena de Indias.

Abstract

Purpose

The purpose of this paper is to explain the onshore satisfaction of cruise passengers, in the port of call of Cartagena de Indias.

Design/methodology/approach

A questionnaire was given to 1,361 passengers of 28 cruise ships during October and November of 2009, then factor analysis and cluster analysis were employed.

Findings

The results suggest that although visitors held a high overall satisfaction of the onshore experience, there are two dimensions that require the attention of tourist policy makers: the city infrastructure (traffic, noise, cleanliness and infrastructure) and the general shopping experience. In particular, the worst experience seems to be related to street vendors. Moreover, there is evidence that tourists from the USA are more exigent of being fully satisfied.

Research limitations/implications

The survey was only conducted in the months of October and November. Future research can also include the repetition of the study in different seasons to compare results. The study shows that there is a good potential for the growth of tourism activity of the destination because over 52 per cent of the participants declared their intention of return to the city as land tourists and more than 60 per cent will recommend the destination to their friends.

Originality/value

The application of known methodologies to an emergent destination, in which many stakeholders are involved and concerned about cruise tourism evolution and its effects on the destination.

Details

Benchmarking: An International Journal, vol. 19 no. 1
Type: Research Article
ISSN: 1463-5771

Keywords

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Article
Publication date: 31 May 2011

Juan Gabriel Brida, Linda Osti and Michela Faccioli

The aim of this paper is to analyse how the impacts of tourism are perceived by a local population and which factors affect the relationship between impacts and…

Abstract

Purpose

The aim of this paper is to analyse how the impacts of tourism are perceived by a local population and which factors affect the relationship between impacts and perceptions' formation, with specific consideration of the framework in a mountain resort. For this purpose, the paper explores the existing literature on issues related to host perceptions and attitudes and involves a primary data collection in the mountain community of Folgaria in Northern Italy.

Design/methodology/approach

The number and quality of the questionnaires collected allowed a quantitative analysis of the hosts' perceptions and attitudes to be performed, and a cluster analysis has demonstrated the existence of different groups within which members have common features and similar perceptions and attitudes.

Findings

In general, this research work has revealed a recognition by the residents of the positive economic impacts of tourism. Also, the social and cultural impacts are recognized to be positive, but at a lower degree. In terms of the future tourism polices, the different groups identified in the cluster analysis exert different positions.

Originality/value

The paper presents the first study of residents' perceptions and attitudes applied to a small mountain community.

Details

Benchmarking: An International Journal, vol. 18 no. 3
Type: Research Article
ISSN: 1463-5771

Keywords

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Article
Publication date: 7 January 2021

Antony King Fung Wong, Mehmet Ali Koseoglu and Seongseop (Sam) Kim

This study aims to examine the current state of the research activities of scholars in the hospitality and tourism field by analyzing the first 20 years of the new millennium.

Abstract

Purpose

This study aims to examine the current state of the research activities of scholars in the hospitality and tourism field by analyzing the first 20 years of the new millennium.

Design/methodology/approach

Longitudinal analyses using 14,229 journal articles as data source were realized by adopting BibExcel, Gephi and VOSviewer network analysis software packages.

Findings

This study provides a comprehensive overview of the hospitality and tourism research based on authorship and social network analysis, with patterns of prolific authors compared over four distinct periods.

Research limitations/implications

The hospitality and tourism academic society is clearly illustrated by tracing academic publication activities across 20 years in the new millennium. In addition, this study provides a guide for scholars to search for multidisciplinary collaboration opportunities. Government agencies and non-governmental organisations can also benefit from this study by identifying appropriate review panel members when making decisions about hospitality- and tourism-related proposals.

Originality/value

To the best of authors’ knowledge, this study is the first to use bibliometric analysis in assessing research published in leading hospitality and tourism journals across the four breakout periods in the new millennium.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 2
Type: Research Article
ISSN: 0959-6119

Keywords

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Book part
Publication date: 29 November 2012

Erwin Tapia Mella and Anne Zahra

This chapter examines tourism policy processes in Chile in reference to sustainability, and the role of the government and governance in the delivery of sustainable…

Abstract

This chapter examines tourism policy processes in Chile in reference to sustainability, and the role of the government and governance in the delivery of sustainable practices in this country. There is a gap in the research examining national governance structures in the development and implementation of sustainable tourism policies, despite the importance and the high policy priority given to this task by the United Nations Environment Program and United Nations World Tourism Organization. Study data was collected in three stages: document and website analysis, interviews, and a semi-structured online questionnaire with key industry stakeholders. The findings indicate that the concept of sustainability appears to be at an embryonic stage in Chile, and that emerging policies seem to be leading the way in terms of sustainable development. Government policy and governance structures are still at the formulation stage and threats to this process are also highlighted.

Details

Knowledge Management in Tourism: Policy and Governance Applications
Type: Book
ISBN: 978-1-78052-981-3

Keywords

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Article
Publication date: 29 November 2018

Milad Kalantari Shahijan, Sajad Rezaei and Muslim Amin

The purpose of this paper is to investigate the qualities of delighted cruise travelling experience and proposed cruisers’ experience, service convenience and perceived…

Abstract

Purpose

The purpose of this paper is to investigate the qualities of delighted cruise travelling experience and proposed cruisers’ experience, service convenience and perceived overall value as the drivers of cruisers’ satisfaction and revisit intention. Thus, the attributes of an effective cruise-marketing strategy in formulating consumer’s recreational experiences are examined.

Design/methodology/approach

A total of 287 questionnaires were collected and structural equation modelling technique was used to analyse data obtained from cruise travellers.

Findings

The empirical results indicated that service convenience and cruisers’ experience significantly influence perceived overall cruisers’ satisfaction and revisit intention, whereas perceived overall cruise value influences perceived overall cruisers’ satisfaction but not cruisers’ revisit intention. Furthermore, empirical assessments support that service convenience is a higher-order model (reflective-reflective) consisting of decision convenience, access convenience, transaction convenience, benefit convenience and post-benefit convenience.

Originality/value

This research is among ongoing attempts that have been carried out regarding the qualities of cruise satisfaction and revisits intention and uncovers recreational experiences to propose an effective cruise-marketing strategy.

Details

International Journal of Quality & Reliability Management, vol. 35 no. 10
Type: Research Article
ISSN: 0265-671X

Keywords

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Book part
Publication date: 29 November 2012

Iolanda Barbeitos

Abstract

Details

Knowledge Management in Tourism: Policy and Governance Applications
Type: Book
ISBN: 978-1-78052-981-3

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