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The purpose of this study is to contribute to a better understanding of the antecedents and consequences of loyalty to consumer networks hosted by companies in the scope of social networking sites (SNS). These company social networks (CSNs) have traditionally been studied as online brand communities but more research is needed to understand their role for host companies.

This study identifies CSN performance dimensions (host reputation, informativeness, communication self-expressiveness, rewarding activity and consumption support) and analyzes how they influence attitudes and behavioral intentions toward CSNs (identification with the community, satisfaction and loyalty) and toward the host company (satisfaction and loyalty). A conceptual model is tested through a survey administered to members of a large grocery retailer CSN on Facebook.

Results show that all six identified performance dimensions significantly impact CSN loyalty. However, while self-expressiveness, communication and rewarding activity (which are closely related to social and hedonic value) are predictors of loyalty to the CSN, through the mediation of identification with the community, they neither indirectly (through the mediation of identification) nor directly impact satisfaction with the host. Conversely, informativeness, communication and host reputation are good predictors of loyalty to the CSN, through mediation of satisfaction with the CSN, and also exert an indirect positive influence on satisfaction with the host. Finally, consumption support positively influences loyalty to the CSN through the mediation of identification with the community and directly positively influences satisfaction with the host company.

These results reveal the dichotomous nature of CSNs, as communities of people with shared interests and supplementary services created by companies to add value to their core offering. While perceptions regarding the community facet are independent from attitude toward the host, perceptions regarding supplementary service are significant predictors of satisfaction with the host. These results offer implications for future research and management of companies’ social media presence.

The potential influence of consumer generated communication in the form of online discussion fora has been overlooked by marketers. The purpose of this paper to explore the content of discussion and the relationships between posters on social networks using the wine sector as the research basis.

The paper examines the current usage of discussion fora by wine enthusiasts through a netnographic approach. A non‐probability purposive sample of wine discussion fora in three countries is employed to determine the content and style of the contributions posted.

The paper indicates that individuals within fora develop relationships with each other, the network itself and brands. Such relationships are predicated on trust between members, shared interests and experiences and relationships with the brands that they discuss. These relationships can develop into strong bonds and even evolve into offline activities.

The paper is an exploratory study with a sample limited to one product type and thus generalisation is difficult.

The paper outlines the strength and types of relationships between social network members. It demonstrates how netnography can provide insights into consumer behaviour and relationships between consumers and products. Marketers should consider the content of discussion fora as a valuable resource for learning about contemporary consumer communication and appreciate the power of peer‐to‐peer online relationships.

The paper uses a novel, but accepted, research method to discover useful insights into consumer perceptions and behaviour.

A qualitative, feminist, case study methodology was used to research the feminist leadership of three women principals of coeducational secondary schools. Information was collected by interviewing and observing the three feminist principals, interviewing 24 staff, and collecting documents. Research indicated that being student focused was central to the practice of feminist educational leaders. This thesis explored how they were able to remain student focused in a New Zealand, neo‐liberal, education context with increased financial, accountability and marketing responsibilities. By resisting and appropriating the opportunities and demands created by the reforms, the feminist principals were, to some extent, able to resist the pressure to be less student focused. However, in doing so they worked very long hours. Their personal value systems and the school context were also important influences on their practice. There were both commonalities and diversity among the women’s leadership.

OWING to the comparatively early date in the year of the Library Association Conference, this number of THE LIBRARY WORLD is published so that it may be in the hands of our readers before it begins. The official programme is not in the hands of members at the time we write, but the circumstances are such this year that delay has been inevitable. We have dwelt already on the good fortune we enjoy in going to the beautiful West‐Country Spa. At this time of year it is at its best, and, if the weather is more genial than this weather‐chequered year gives us reason to expect, the Conference should be memorable on that account alone. The Conference has always been the focus of library friendships, and this idea, now that the Association is so large, should be developed. To be a member is to be one of a freemasonry of librarians, pledged to help and forward the work of one another. It is not in the conference rooms alone, where we listen, not always completely awake, to papers not always eloquent or cleverly read, that we gain most, although no one would discount these; it is in the hotels and boarding houses and restaurants, over dinner tables and in the easy chairs of the lounges, that we draw out really useful business information. In short, shop is the subject‐matter of conference conversation, and only misanthropic curmudgeons think otherwise.

THE changes in London local government which came into operation on 1st April, 1965, cut across the existing regional library bureaux organisation.

LIBRARIES in War have, alas, been too often the theme of this and other library magazines owing to the times in which men and women of middle age have had to live. To‐day, even younger ones can see some reflection of the atmosphere, because they have been brought up in a pervading spirit of threats and preparations; insomuch—and this is the tragedy of i t—they ask “What is the good of preparing for life in this world when we are likely to be bombed out of it at any moment?” There is much good, because, even if the ultimate tragedy came, England and the majority of us would survive; and the world must go on. It is a descent from this perhaps grand attitude to the thought that less money may be available for libraries for the time being. We know that rates are rising in many places, owing to unemployment relief needs and A.R.P. demands, but there is the consolation that last year many new libraries were opened. It may be a result of the truth that never are libraries more needed than in hours of stress.