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Article
Publication date: 16 March 2012

Nicholas C. Williamson, Joy Bhadury, Kay Dobie, Victor Ofori‐Boadu, Samuel Parker Troy and Osei Yeboah

The purpose of this paper is to determine whether one can infer the identities of specific business and management coursework topics that owner/managers of wineries want…

Abstract

Purpose

The purpose of this paper is to determine whether one can infer the identities of specific business and management coursework topics that owner/managers of wineries want to have addressed by a wine industry‐specific educational institution by assessing upstream and downstream vertical integration strategies of their respective wineries.

Design/methodology/approach

Exploratory empirical research involves the gathering of relevant information by way of telephone interviews and using closed end questions. The theory of the resource‐based view (RBV) of the firm is the theoretical framework that was employed in developing relevant hypotheses.

Findings

The results demonstrate that one can predict the types of business and management courses that owner/managers of wineries want to have offered by assessing realized upstream and/or downstream vertical integration strategies of their respective wineries.

Originality/value

The research creates a bridge between research involving the RBV and the identification of needs of persons in various parts of the wine value chain. Such persons might either become involved in conceiving and/or rendering wine industry‐specific business and management instruction, or benefit by taking business coursework that has been established as relevant for them by this research.

Details

International Journal of Wine Business Research, vol. 24 no. 1
Type: Research Article
ISSN: 1751-1062

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Article
Publication date: 11 November 2014

Nicholas C. Williamson and Joy Bhadury

The purpose of this empirical research is to identify the distinguishing operating characteristics of wineries that use what is alleged to be the most profitable channel…

Abstract

Purpose

The purpose of this empirical research is to identify the distinguishing operating characteristics of wineries that use what is alleged to be the most profitable channel of distribution for marketing wine in the USA: the wine club.

Design/methodology/approach

The research design entails the contrasting of the Web site-reflected operating features of wineries that support wine clubs with wineries that do not.

Findings

Support was found for the great majority of operating features identified in the literature as likely characterizing the operations of wineries with wine clubs. A notable exception concerns the lack of confirmation of hypotheses concerning “Wine 2.0” variables.

Research limitations/implications

In the apparent pursuit of higher profits, owners and managers of wineries with wine clubs more frequently adopt operating features that expose them to objective competitive comparisons than do owners and managers with other wineries. The former are also more prone to advertise on their Web sites a variety of offers that collectively constitute a more valuable quid pro quo in their relationships with consumer buyers than appears to be the case with other wineries. Strategically, results demonstrate that a winery’s adoption of a wine club is not a part of an evolutionary process of wineries in general.

Originality/value

There has been no other published empirical research that concerned the identification of distinguishing operating features of wineries that use what has been argued to be the most profitable channel for marketing wine at retail in the USA: the wine club channel. Winery owners and managers will find particular value in the results and implications of the research.

Details

International Journal of Wine Business Research, vol. 26 no. 4
Type: Research Article
ISSN: 1751-1062

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Article
Publication date: 14 June 2019

Lauren Copeland and Gargi Bhaduri

The apparel industry is often scrutinized for its lack of environmental stewardship, and thus pro-environmental initiatives have been of significant consideration among…

Abstract

Purpose

The apparel industry is often scrutinized for its lack of environmental stewardship, and thus pro-environmental initiatives have been of significant consideration among apparel brands in recent years. However, one personality trait of specific concern to brand marketers is consumer skepticism toward climate change, which has the potential to negatively impact the success of brands’ pro-environmental initiatives. In this light, research indicates that knowledge of the environmental impact of products can lead to lower skepticism (Tobler et al., 2012) and ultimately higher purchase intentions of such products. Thus, this study investigates the impact of consumers’ knowledge about environmental impact of apparel, climate change skepticism on their evaluation of brands’ pro-environmental initiatives (shared value and perceived benefit) and ultimately their relationship with the brand (perceived trust, commitment), leading to purchase intention for both familiar and unfamiliar brands.

Design/methodology/approach

Two separate studies were conducted for familiar and unfamiliar brands. Data for online surveys were collected from two US nationwide samples and analyzed using path analyses.

Findings

Consumers’ intention to purchase from a pro-environmental brand was influenced by knowledge and skepticism. Particularly, the obtained shared value perceptions and perceived benefits of consumers influenced their relationship with the brand through trust and commitment, which eventually impacted their intention to purchase from the brand. Differences were observed for familiar and unfamiliar brands.

Practical implications

Findings of this study will help brand managers design effective pro-environmental marketing messages. Both familiar and unfamiliar brands would benefit from educating consumers about the true environmental impact of their apparel choices, as well as the personal benefits and values earned when purchasing/consuming pro-environmental apparel. This, in turn, reduces consumer skepticism toward climate change, leading to favorable evaluations of the brand’s pro-environmental initiatives and improvement of long-term brand relations.

Originality/value

This study extended the social exchange theory by understanding antecedents of consumers’ shared value and perceived benefits, namely, their knowledge about the environmental impact of apparel and their skepticism toward climate change, with the final outcome variable being consumers’ patronage intention of pro-environmental brands.

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Article
Publication date: 22 June 2021

Sofia Garcia-Torres, Marta Rey-Garcia, Josune Sáenz and Stefan Seuring

The relationship between sustainability, traceability and transparency in the fashion-apparel industry, characterised by complex, labour-intensive and geographically…

Abstract

Purpose

The relationship between sustainability, traceability and transparency in the fashion-apparel industry, characterised by complex, labour-intensive and geographically dispersed supply chains (SCs), needs further clarification. The first goal of this study is to revise, refine and adapt to the scope of this industry, the conceptualisation of traceability and transparency and their interrelations with sustainability. The second goal is to uncover the key elements responsible for fostering and hindering their relationship in the fashion-apparel practice.

Design/methodology/approach

A Delphi study with fourteen experts representing key stakeholders in the entire fashion-apparel SC was carried out.

Findings

Operational definitions for and clear boundaries amongst sustainability, traceability and transparency are identified, and a relational model including stakeholder groups and roles, drivers and barriers is developed. Traceability, defined as an ability, together with transparency, conceptualised as an internal decision and assisted (inter alia) by cross-sector collaboration are found to be necessary but not sufficient conditions to achieve SC sustainability, which is conceived as an outcome.

Originality/value

The work adapts concepts from the sustainable supply chain management (SSCM) literature to the particular fashion-apparel context, incorporating the practical vision and nuances of all the key stakeholder groups and highlighting the mutually reinforcing relationship among traceability, transparency and cross-sector collaboration for effective SSCM in the fashion-apparel industry.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 28 February 2019

Sarah Joy Lyons, Anders Hauge Wien and Themistoklis Altintzoglou

The purpose of this study was to investigate how a consumer’s intention to purchase a premium or luxury product influences the anticipated regret and guilt.

Abstract

Purpose

The purpose of this study was to investigate how a consumer’s intention to purchase a premium or luxury product influences the anticipated regret and guilt.

Design/methodology/approach

A 2 × 2 × 2 between-subjects design (label: premium versus luxury × prior event: success versus failure × product type: hedonic versus utilitarian) on guilt and regret was implemented.

Findings

Following a successful event, the anticipated regret and guilt are lower for a hedonic product compared to a primarily utilitarian one. The effect was valid when the consumers were looking to buy both luxury and premium. In a situation following a failure, the anticipated levels of regret and guilt were lower for a product that was primarily utilitarian in nature; however, this effect only appeared when the participants were looking to buy both luxury and not premium.

Research limitations/implications

People may feel more licensed to indulge in a hedonic premium or luxury product after a success and more licensed to indulge in a utilitarian luxury product after a failure.

Practical implications

The results can be used to understand how to optimize a marketing message of indulgence whether or not one deserves it.

Originality/value

The study provides novel insight into how anticipated guilt and regret may be evoked by the goal of buying a premium versus luxury product in combination with the product type and a consumer’s experience of a prior event.

Details

Journal of Product & Brand Management, vol. 28 no. 3
Type: Research Article
ISSN: 1061-0421

Keywords

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Case study
Publication date: 15 February 2014

Arnab Laha and Goutam Dutta

In this case we describe the gradual transformation of India's largest private sector steel manufacturer Tata Steel that enabled it to win the coveted Deming Prize for…

Abstract

In this case we describe the gradual transformation of India's largest private sector steel manufacturer Tata Steel that enabled it to win the coveted Deming Prize for quality. The case discusses how the company is able to maintain a relentless focus on meeting the customers' needs, sustain a culture for excellence in quality, build processes that empower the workers in taking decisions related to their area of work freely, instill leadership skills at all levels, and embed continuous improvement as part of their organizational culture.

Details

Indian Institute of Management Ahmedabad, vol. no.
Type: Case Study
ISSN: 2633-3260
Published by: Indian Institute of Management Ahmedabad

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Article
Publication date: 25 February 2020

Amira Mukendi, Iain Davies, Sarah Glozer and Pierre McDonagh

The sustainable fashion (SF) literature is fragmented across the management discipline, leaving the path to a SF future unclear. As of yet, there has not been an attempt…

Abstract

Purpose

The sustainable fashion (SF) literature is fragmented across the management discipline, leaving the path to a SF future unclear. As of yet, there has not been an attempt to bring these insights together or to more generally explore the question of “what is known about SF in the management literature and where could the SF field go from there?”. The purpose of this paper is to bring together the field to identify opportunities for societal impact and further research.

Design/methodology/approach

A systematic literature review was conducted from the first appearances of SF in the management literature in 2000 up to papers published in June 2019, which resulted in 465 included papers.

Findings

The results illustrate that SF research is largely defined by two approaches, namely, pragmatic change and radical change. The findings reveal seven research streams that span across the discipline to explore how organisational and consumer habits can be shaped for the future.

Research limitations/implications

What is known about SF is constantly evolving, therefore, the paper aims to provide a representative sample of the state of SF in management literature to date.

Practical implications

This review provides decision makers with insights that have been synthesised from across the management field.

Originality/value

This review identifies knowledge gaps and informs managerial decision making in the field, particularly through serving as a foundation for further research.

Details

European Journal of Marketing, vol. 54 no. 11
Type: Research Article
ISSN: 0309-0566

Keywords

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Article
Publication date: 3 October 2016

Kim K.P. Johnson, Jung Mee Mun and Yoori Chae

The purpose of this paper is to investigate attitude, subjective norm, perceived integrity of participants, materialism, and previous experience with collaborative…

Abstract

Purpose

The purpose of this paper is to investigate attitude, subjective norm, perceived integrity of participants, materialism, and previous experience with collaborative consumption (CC) offline as antecedents to the CC of apparel facilitated by the internet.

Design/methodology/approach

Survey research with convenience sample of consumers from within the USA.

Findings

Attitude toward CC of apparel was significantly related to intention to collaboratively consume apparel online as was subjective norms. Previous experience with CC of apparel offline was significantly related to both attitude and behavioral intention. Perceived integrity of CC participants was related to previous experience with CC of apparel offline and attitude. Materialism was significantly and negatively related to previous experience with CC of apparel.

Research limitations/implications

Research limitations include the use of a convenience sample of consumers and the research was limited to one form of CC.

Practical implications

As a means to foster sustainable consumption, for those interested in promoting CC, consideration should be given to having existing participants of CC invite other family members and friends to try it as this might be more effective than targeting random members of the consuming public.

Originality/value

An investigation of CC of a fashion item (apparel) that identifies predictors to participation.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 20 no. 4
Type: Research Article
ISSN: 1361-2026

Keywords

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Article
Publication date: 15 June 2021

Xiaoyong Wei and Sojin Jung

When fast fashion brands launch corporate social responsibility (CSR) programs, consumers may consider these brands to behave hypocritically as their business model is…

Abstract

Purpose

When fast fashion brands launch corporate social responsibility (CSR) programs, consumers may consider these brands to behave hypocritically as their business model is generally perceived as being inconsistent with sustainable practices. Built on construal level theory (CLT), this study aims to examine how the benefit appeals that are widely used in CSR initiatives affect perceived corporate hypocrisy and the CSR performance of fast fashion brands.

Design/methodology/approach

This study designed an online experiment with a 2 (fashion brand: fast fashion vs. unknown) × 2 (benefit appeal: self-benefit vs other-benefit) stimulus, using a virtual label named “Eco Care” for experimental manipulation. A total number of 298 Chinese consumers participated in the experiment and they answered an online survey.

Findings

It was found that the brand types (fast fashion vs unknown) and benefit appeals (self-benefit vs other benefit) did not elicit perceived corporate hypocrisy nor did them directly affect perceptions of CSR performance. However, there was a significant interaction effect of them. That is, fast fashion brand’s CSR performance was judged based on how the brand framed its sustainability claims. A fast fashion brand’s CSR label significantly increased hypocrisy perceptions when the label used a self-benefit appeal and the interactive effect of the fast fashion brand and the self-benefit appeal hindered the formation of a green brand image and brand purchase intentions.

Originality/value

This study adds a body of knowledge to the literature by examining the relationship between benefit appeals and perceived corporate hypocrisy from the perspective of CLT. The findings can help fast fashion marketers better understand the critical role of benefit appeals by acknowledging that the misuse of communication strategies may result in unfavorable consequences, thus ruining their efforts to improve their brand’s image.

Details

Journal of Product & Brand Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 11 July 2016

Joshua D. Newton, Jimmy Wong and Fiona Joy Newton

While the potential benefits of integrating humour into advertisements are widely understood, the reasons why these effects emerge are not. Drawing on literature about the…

Abstract

Purpose

While the potential benefits of integrating humour into advertisements are widely understood, the reasons why these effects emerge are not. Drawing on literature about the impact of psychological feelings of power, this research aims to examine how power motivation interacts with the presence of disparaging humour in ads to influence ad-related outcomes.

Design/methodology/approach

Following the measurement (Study 1) or manipulation (Study 2) of power motivation, participants viewed an ad featuring either disparaging humour or one of the following alternatives: no humour (Study 1) or non-disparaging humour (Study 2). Sense of superiority, brand attitude, ad claim recall and the perceived humorousness of the ad were then assessed.

Findings

Featuring disparaging humour in an ad increased participants’ sense of superiority, but only among those with high power motivation. Among such participants, this heightened sense of superiority increased the perceived humorousness of the disparaging humour (Studies 1 and 2), induced more favourable attitudes towards the brand featured in the ad (Studies 1 and 2) and enhanced ad claim recall (Study 2). These effects did not, however, extend to ads featuring non-disparaging humour (Study 2), indicating that it was the presence of disparaging humour, and not humour per se, that was responsible for these effects.

Originality/value

These findings break open the “black box” of humour by identifying why consumers perceive disparaging humorous content to be funny, when this effect will occur and what impact this will have on advertising-related outcomes.

Details

European Journal of Marketing, vol. 50 no. 7/8
Type: Research Article
ISSN: 0309-0566

Keywords

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