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This paper aims to focus on how companies shape the architecture of a phygital customer journey through the exploitation of smart technologies.

The research adopts a qualitative method using a grounded theory approach involving leading players in digital customer solutions and service providers from different industries.

The shaping of the architecture of the phygital customer journey comes from the interplay between systems of insights and systems of engagement activated by multiple customer-provider interactions in an entanglement of physical and digital contexts.

Companies need to design a blended approach to bridge disconnected contexts, capture new opportunities and provide customer engagement along the entire journey.

This study depicts the “phygital customer journey” under systems of insights and systems of engagement: These systems operate as dynamic architectures to capture insights and engage customers.

The goal of the study is to underline “Cinematic Architecture” as another source of architectural thinking and research. This study is also a response to the shortage in empirical research on architecture in the cinema. Moreover, the study introduces the architectural components that qualify the cinematic spaces to be influential cinematic experience. This is in addition to investigating the impact of these components on the viewers' cognitive and emotional experience of films.

In the reported study, an empirical experiment examined scenes from three different movies as experienced by a selected group of audience of movies fans (architects and laypersons). The audience was asked to report feelings the audience had about each scene using a questionnaire that was designed for this purpose, and the audience was asked to write down the aspects that affected the audience's emotions. The experiment evaluated selected emotional states and could specify the architectural features and/or objects that significantly contributed in inducing these emotions.

This study's findings concluded that emotions, which exist in the positive margin of the emotions “circumplex model,” were influenced by architectural components that were different from those that influenced emotions which lie in the negative margin of the model.

As for filmmakers, the study contributes in developing filmmakers' knowledge about the role of architecture in scenic creation and thus how that knowledge enhances filmmakers' film narrative and the narrative's spatial imagery. As for academia, this study contributes in developing the knowledge about film cognition as related to architectural semiotics. In the context of behavioral approach to architectural design, a behavior setting which is the basic element in environmental design can be dramatized by applying a cinematic narrative to a human activity system within a milieu of architectural design elements.

This study is important for architects, as the study provides architects with an alternative tool for fictional experience and for testing architectural ideas through cinematic architecture. This study also helps in developing new venues for the practice of architecture into the world of fiction. This study also contributes in developing the trend that architectural design thinking can learn from cinematic thinking and practice.

This study introduces an empirical approach to evaluate architectural entities as part of cinematic experience. This study also comes as a response to the shortage in empirical research on architecture in the cinema.

This chapter focusses on ‘emotions’ as one of the most crucial elements of customer experience. Emotions form the basis of experience as well as the basis for assessing, interpreting, understanding and responding to situations, brands, events and organisations as a customer interacts with the organisation or any of the touchpoints throughout their purchase journey. We discuss the psychological context of emotions, the role emotions play in judgement and decision-making in general and more specifically consumer decision-making. In this chapter, we review the extensive literature and theory in psychology and customer experience to explain how customers perceive bundles of cues, selectively perceive and retain information, and how memories keep reinforcing experiences. We discuss the practical implications for business leaders focussing on understanding customers' emotions and utilising the knowledge to create and capture value through customer experience.

From an architectonic point of view, the identity of Iranian houses has become more enriched itself throughout history. Primarily, during the Qajardynasty (1785-1925)as a consequence of the social, political, and economical changes which took place, there was a turning point from traditional architectural construction to the modernism principals of construction. In this regard, this studyaims toexplore the importance of the compatibility of the termidentity of architecture in the transformation age (a period which led tothe turning point in the history of Iranian architecture) bydescriptive (including comparative and co-relational methods) and explanative-analytical methods.

By evaluating the spatial characteristics of TraditionalIranian Houses (TIH), the study has developed a method of assessingthe architectural identity of the Qajar era. It alsointroduceda Top-down and Bottom-up processing method as the two main factors in shapingthe identityofan architectural style. By comparing both the objective and subjective indicators of shapingthe identity of TIH, the study also revealed that, in transitioning from the traditional construction to modern, the physical characteristics of the houses might change considerably, whilst lifestyles will not change at the same speed.

Many heritage-listed gaols in Australia have become obsolete in terms of their original function and were decommissioned decades ago. As a default management practice, decommissioned gaols are usually transformed into museums which are mostly empty and underused without considering other viable alternatives. This research challenges this mainstream thinking and demonstrates that among the entire stock of heritage-listed gaols in Australia, even the least ranked gaol in terms of its potential for reuse can be turned into a thriving and vibrant new function.

Hypothetically, if the least ranked Australian heritage-listed gaol in terms of its potential for reuse is in fact “reusable”, then the remaining heritage gaols have more chance of being successfully reused to accommodate a vibrant new function. To be able to test this hypothesis, first, the Adaptive Reuse Potential (ARP) model is applied to rank Australia's decommissioned heritage gaols which are spatially and structurally sound to accommodate new uses. Second, an architectural design concept was designed to adaptively reuse the lowest scored gaol (Richmond Gaol) to a boutique hotel. The conceptual design proposal was then assessed by three local heritage architecture firms to validate its applicability and viability.

The research showed that Richmond Gaol can be reused successfully to at least one function, and accordingly, the whole stock of heritage gaols can be expected to also be reused to more sustainable purposes. The research identifies several considerations for the reuse of heritage gaols in Australia: the careful intervention to their significant fabric; maintaining sufficient evidence of the gaol's original components, the importance of the new use being compatible to the gaol's morphology to ensure minimum alterations or demolitions in the significant fabric of the site; and evaluating the new use and its components to achieve financial viability.

Due to the continuing closure of Tasmania's state borders amid the spread of the COVID-19 virus, the researchers were not able to travel to Tasmania to conduct a site visit and to run the in-depth interviews with the architects in person. Most of the data of the current status of the site, its current layout, museum elements, historical data and photos were provided by Heritage Authorities in Tasmania and the Tasmanian State Library and Archive Service. Supplementary information and photos were acquired in March 2020 from visitors of the gaol who uploaded their trip images to Google maps or to their travel blogs. Topographical data of the site was gathered from Topographic Base-map of Land Information System Richmond Tasmania (2020). Due to travel restrictions, in-depth interviews with the local architects were done virtually, or over the phone in one case.

Challenges discussed in this research encourage creating nationally designed support programs to better vitalise and help preserve Australia's carceral heritage.

This research utilises architectural design in an empirical research paradigm.

Mapping the intrinsic value of the art of architecture and the art of nature within the context of Kakunodate and the preservation of its samurai manors and Sakura heritage trees, this paper proposes that from the perception of tourists, the preservation of both items is important. Extending the psychology of pricing that is subject to consumers’ preference and expectation to the context of valuation of cultural heritage assets, the purpose of this paper is to suggest that including the art of nature and the aesthetic of Sakura to the art of architecture (Samurai manors) will add more value to the cultural heritage of Kakunodate than when only the art of architecture is mentioned.

This paper uses Contingency Valuation Method to solicit tourists willingness-to-pay to preserve the architecture and the nature in Kakunodate. The survey uses a double bounded dichotomous choice model to elicit the various levels of tourists preference in various scenarios. Response from more than 1,000 tourists in three scenarios were collected. Through a maximum likelihood method and a subsequent truncated calculation, results are reported.

The results support the conceptual argument that the art of nature adds value to the art of architecture only. Tourists are found to be willing to pay more to support both the architecture (samurai houses) and nature (cherry trees) than the samurai houses alone.

The research findings add to the inventory of research on prior works in heritage trees, conservation of trees and heritage tourism, and cultural heritage assets in general. The empirical findings support prior theoretical works that examined the relationship of nature and art, art and architecture, and architecture as visual consumption.

The findings have managerial implications for policy makers relative to a possible increase of revenue by adding accompanying-nature component to focal architectural assets when soliciting funding support.

The originality and this piece stems from extending trees as an art form in nature and its added value to architecture within the context of cultural heritage assets. The empirical findings add to the much discussed relationships among art, nature, and architecture.

The construction industry has been traditionally referred to as slow when it comes to technological transformation. This study aims to investigate and present a scorecard of the construction industry in the past decade, the paper adopted Bibliometrics. The study identified the various digital transformation (DT) aspects in the construction industry and future research directions are also identified.

To achieve the aim of this research, an inductive approach was adopted through a grounded theory strategy. Secondary data was retrieved from the Scopus database and analysed using Biblioshiny and VOSviewer. The data was retrieved through specific keywords related to the study focus.

The study also proposed a balanced flow model for DT discussion in the construction industry. DT in the construction industry disrupts every aspect of the industry, albeit at different rates due to the existing barriers; hence, the study identified areas that require further research. It, thus, provides a theoretical and practical basis for researchers and practitioners alike.

The study reviewed the DT research discuss in the construction industry. It is worthy of note that this is the first study that analyses the DT of the construction industry in the past decade.

This qualitative work aims to explore the university students’ attitude toward advantages, drawbacks and prospects of ChatGPT.

This paper applies well accepted Colaizzi’s phenomenological descriptive method of enquiry and content analysis method to reveal the ChatGPT user experience of students in the higher education level.

The study’s findings indicate that ChatGPT enhances the quality of learning and facilitates faster learning among university students. However, despite numerous positive outcomes, it is noted that ChatGPT may diminish students' creativity by swiftly addressing their critical queries. Over time, students may experience a decline in patience and critical thinking skills as they excessively rely on ChatGPT, potentially leading to ethical misconduct.

This paper primarily explores the advantages and drawbacks of using ChatGPT in the university context of Bangladesh. The present study creates a platform for future research in this domain with comprehensive study design. The study results alert the policy makers to improve upcoming version of ChatGPT with convenient user experience and academicians as this paper unleash several positive as well as negative consequences of using this AI-enabled chatbot.

The purpose of this study is to investigate the relationship between organisational flexibility and individual adaptation in the implementation of integrated workplace concepts. The focus is on the interconnectedness between different concepts and organisational aspects, as well as on overcoming challenges to fully achieve the intended ends.

The discussion builds on a triangulated research design including: semi-structured interviews, observation studies and analysis of secondary material in the form of internal evaluation reports and quantitative questionnaire data.

To fully achieve the intended ends, organisational, cultural and managerial aspects need to be aligned with the interconnected workplace concept. To create alignment, the concept also needs to be supported by a process of continual improvement and organisational learning.

The case study was conducted in one organisation. Additional empirical research is needed to provide more definite conclusions, guidelines and theories.

The findings highlight the importance of applying a socio-material perspective towards implementation and development of integrated workplace concepts. Emphasising change, learning and development rather than standardisation and equality, may, in the end, allow for better concept interconnectedness.

The originality of this study lies in the perspective of studying the implementation of integrated workplace concepts from a socio-material perspective, shedding light on employee and managerial adaptation to different interrelated aspects and measures.