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Article
Publication date: 4 September 2009

Jostein Vik and Maja Farstad

Green care – the utilisation of farms as the basis for health services – is seen as a promising addition to other health services, and it is seen as a viable diversification…

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Abstract

Purpose

Green care – the utilisation of farms as the basis for health services – is seen as a promising addition to other health services, and it is seen as a viable diversification strategy for many farm families. However, the number of such services is low both in Norway and in Europe in general. The development of green care seems to have stagnated. This paper seeks to analyze and discuss the case of Norwegian green care in order to reflect on the hindrances to the further development of a viable green care sector.

Design/methodology/approach

The paper analyzes the green care market, green care policies and the interaction of social worlds that are necessary to make the green care sector function smoothly.

Findings

The conclusion is that there is a sound basis for a green care market and that there are sufficient political support and political engagement for the development of green care in Norway. The problem with the green care sector is the interaction between the “social worlds” involved in the sector – the suppliers/farmers, the users, and the (public sector) buyers. It is argued that the development of a green care market is hampered by the lack of an institutional framework and a set of market devices capable of bringing key actors together.

Research limitations/implications

The paper presents an analysis of the Norwegian green care sector. It shows that there are substantial cross‐national differences between health service systems, and therefore comparisons between nations are difficult. However, the principal challenges – diverse social groups, the lack of institutional frames, and immature markets – are shared. Therefore, the need for further research is evident and there are lessons to be learned from cross‐national comparison and case studies.

Originality/value

Within the green care research field, there have been few social science studies that address organisational issues and the governance of this new and emerging business. Theoretically oriented and analytical contributions on organisational aspects of green care services are therefore timely. This paper is such a contribution.

Details

Journal of Health Organization and Management, vol. 23 no. 5
Type: Research Article
ISSN: 1477-7266

Keywords

Article
Publication date: 26 June 2021

Arun Thirumalesh Madanaguli, Puneet Kaur, Stefano Bresciani and Amandeep Dhir

Entrepreneurship in the rural hospitality and tourism sector (RHT) has received wide attention in the past decade. However, a systematic review on this topic is currently lacking…

2335

Abstract

Purpose

Entrepreneurship in the rural hospitality and tourism sector (RHT) has received wide attention in the past decade. However, a systematic review on this topic is currently lacking. This study aims to track the progress of the RHT and entrepreneurship literature by examining the various thematic research areas, identifying the research gaps and forecasting avenues of future research on the topic.

Design/methodology/approach

This paper catalogs and synthesizes the body of literature from the year 2000–2020 using a systematic literature review methodology. After discussing a brief history of RHT and entrepreneurship, the current study presents a review of 101 research articles.

Findings

The review highlights that RHT and entrepreneurship have received relatively limited attention from entrepreneurship journals. The content analysis revealed different gaps and limitations in the understanding of entrepreneurship in RHT, including a predominance of qualitative studies with limited theoretically-grounded and generalizable empirical studies. Furthermore, a high concentration of studies is from European countries. Six main thematic research areas were identified, namely, barriers and enablers, the roles of an entrepreneur, women in RHT, influencers of firm performance, innovation and value creation and methodological commonalities. The review also advances an RHT entrepreneurship ecosystem framework to summarize the findings.

Originality/value

Six promising research avenues are outlined based on the six themes identified. The suggested research questions draw from allied literature on small and medium businesses, innovation, women entrepreneurship and institutions to encourage the interdisciplinary cross-pollination of ideas. The findings are summarized in a novel research framework.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 8
Type: Research Article
ISSN: 0959-6119

Keywords

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