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Article
Publication date: 1 October 2004

337

Abstract

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Foresight, vol. 6 no. 5
Type: Research Article
ISSN: 1463-6689

Content available
Article
Publication date: 12 July 2011

Andrew McAuley

380

Abstract

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Journal of Social Marketing, vol. 1 no. 2
Type: Research Article
ISSN: 2042-6763

Open Access
Article
Publication date: 6 March 2020

Cornelis van Dorsser and Poonam Taneja

The paper aims to present an integrated foresight framework and method to support decision-makers who are confronted with today’s complex and rapidly changing world. The method…

3382

Abstract

Purpose

The paper aims to present an integrated foresight framework and method to support decision-makers who are confronted with today’s complex and rapidly changing world. The method aims at reducing the degree of uncertainty by addressing the inertia or duration of unfolding trends and by placing individual trends in a broader context.

Design/methodology/approach

The paper presents a three-layered framework and method for assessing megatrends based on their inertia or duration. It suggests that if long-term trends and key future uncertainties are studied in conjunction at a meta-level and placed in a broader multi-layered framework of trends, it can result in new insights.

Findings

The application of the proposed foresight method helps to systematically place a wide range of unrelated trends and key uncertainties in the context of a broader framework of trends, thereby improving the ability to understand the inertia, direction and mutual interaction of these trends.

Research limitations/implications

The elaboration of identified trends and key uncertainties is partly case-specific and subject to interpretation. It is aimed at illustrating the potential use of the framework.

Practical implications

The paper presents a new approach that may, by itself or in combination with existing foresight methods, offer new means for anticipating future developments.

Social implications

The use of the proposed framework has potential to provide better insight in the complexity of today’s rapid-changing world and the major transitions taking place. It aims to result in sharper foresight by reducing epistemic uncertainty for decision-makers.

Originality/value

The paper demonstrates how megatrends, Kondratieff waves and century-long trends can be placed in an integrated framework and analysed in conjunction.

Details

foresight, vol. 22 no. 2
Type: Research Article
ISSN: 1463-6689

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