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This paper circulates around two major questions: what is the character of prizes as a media product? And how do the specifics of media prizes relate to the understanding of organizations with respect to a given aspect of their activities? The purpose of this paper is to bring forward theoretical arguments that show the significance of media preferences and values as central in how media prizes and awards are created and operated by discussing these questions.

The paper draws on a variety of literature – mainly within management and media/communication studies – that is interested in the construction of different assessment tools such as prizes and rankings.

The paper addresses three particular characteristics of media prizes relevant for the understanding of how media evaluate organizations: the forming and spreading of stereotypical representative or behavior within a specific category or field; the simplification of status through the creation of “winners”; and the popularization of public measures for success in business life.

This is a conceptual paper and as such it needs more systematic empirical testing to validate the findings.

The paper suggests three different roles media prizes have in evaluating organizations’ performance and their social status. The findings suggest that the qualities/aspects emphasized by the prizes are framed in such a way that they follow the rational or logic of media, and that they as such bear witness should be regarded with certain critical scrutiny.

The paper discusses an expanding area of journalistic practice – i.e. production and proliferation of media prizes. These prizes have a significant effect on how the authors conceptualize and understand different aspects of the life – in the case business practices such as entrepreneurship. The authors suggest here how media prizes can come to shape the perceptions of reality through processes of simplification, stereotypification and popularization.

Up to now there are few studies focusing on media as a producer of assessments central for building normative and cognitive bases on which organizations are evaluated. The conceptual arguments in this paper highlight a number of areas that can serve as a starting point for future inquiry.

The purpose of this paper is to outline a conceptual framework for the institutional preconditions for media work and how organizations establish these conditions.

The work concurs with the stream of scholars who use social theory as their starting‐point to understand and make sense of public relations as a societal phenomenon. Based on earlier empirical analysis and theoretical arguments this paper supports the notion of corporate media work as being much more complex and extensive than was earlier recognized. Vital to this is mediatization, a concept describing how media are transformed from being a mediator between institutions to becoming an institution in themselves.

The paper outlines three different ideal types of strategies of corporate media work: providing, promoting, and co‐opting, resting on different aims and functions.

Organizational media work redefines, reshapes and structures the economic, political and social positions of organizations. Therefore scholars will be helped by a more developed framework to categorize and understand corporate media work in a mediatized society.

In Austria the 1930s constituted the final period of success and failure of the Austrian school, ending with its emigration to the United States. This chapter focuses on this period, when the Austrian economy was hardest hit by the Great Depression, and it examines the ways and means by which the Austrian economists attempted to influence economic policy. In particular, from 1932 to 1934 in a concerted effort Austrian economists like Ludwig Mises, Fritz Machlup, and especially Oskar Morgenstern tried to “educate” the Austrian public and policy-makers in the benefits of a liberal approach towards the crisis. This effort included the advocacy of the policies typically associated with the gold standard, that is, stable money, balanced budgets, the absence of exchange restrictions, and free trade. In the actual situation the outcome of these endeavors was futile, if not harmful, insofar as indeed Austrian economic policy slowly converted to the implied deflationary stance of monetary and fiscal policy. Yet, under the regime of the so-called corporate state the necessary complement of such policies, namely the flexibility of prices and the furthering of competition, could not be accomplished. This eventual failure of the liberal cause may be ascribed to the fact that it had to rely on shifting coalitions and fragile personal relations, which in the end turned out too weak for sustaining the policies envisioned by the Austrian economists.