Search results
1 – 10 of 74Elena Gutiérrez-García, Mónica Recalde and José A. Alfaro
This article proposes a theoretical framework that synthesizes the main factors explaining the strategic contribution of communication department to open innovation (OI…
Abstract
Purpose
This article proposes a theoretical framework that synthesizes the main factors explaining the strategic contribution of communication department to open innovation (OI) processes. Because there is little or no research literature on communication and OI, the purpose is to fill this gap. A literature review and empirical qualitative research were conducted to weigh the significance of the framework in practice.
Design/methodology/approach
An interdisciplinary literature review was necessary to identify the main factors that explain the communication contribution to OI. The analysis of three multinational case studies has helped to enrich the proposed framework. Six semi-structured interviews were conducted with in-company communication managers and innovation managers in order to capture their perceptions.
Findings
Communication emerges as a strategic function with the potential to be embedded in the whole OI process. The main conclusion is that it may play an increasingly central role in enhancing relationships with external partners. Moreover, it enacts its strategic role while facilitating the enhancement of the organization's overall communication capability – that is, trust, transparency and a coherently articulated narrative.
Research limitations/implications
This article has not been designed as a comprehensive overview of the topic, nor it is designed to be statistically representative or generalizable. The study was conducted with the intention of exploring the theoretical and practical contributions of communication department to OI, as well as to raise awareness among scholars and practitioners on this new but neglected topic for research. Its qualitative approach serves to assess the value of the framework proposed, and the key issues highlighted here require further research.
Practical implications
The theoretical framework proposed may enable innovation managers to identify the factors in which the communication function and its practitioners may play a role for facilitating OI processes. Likewise, communication practitioners may find it useful to foster their organizational role and capabilities within these processes.
Originality/value
This article underlines the significant contribution that the communication function may play in OI processes. Research on this topic has been neglected thus far, despite its significance for the competitiveness of companies and the economy as a whole.
Details
Keywords
María Jesús Yáñez-Galdames, José A. Alfaro-Tanco and Elena Gutiérrez-García
This study aims to identify the main barriers and drivers that influence the role of communication in open innovation (OI) activities, and how these can support and enhance the…
Abstract
Purpose
This study aims to identify the main barriers and drivers that influence the role of communication in open innovation (OI) activities, and how these can support and enhance the innovative capacity of companies in the automotive industry. In order to get this, we carry out in an assembly plant of an automotive firm.
Design/methodology/approach
An action research study is carried out with the participation of the researchers, the Innovation and Communication managers of the assembly plant and four external stakeholders who have participated in OI dynamics carried out by the company.
Findings
It is observed that collaborative practices are integrated within the culture of the assembly plant. This is carried out according to the specific needs of the company, which limits the specificity of the stakeholders with which it collaborates. In terms of communication, the proposed functions are evidenced in practice. However, it is advisable to systematize these functions and to acquire, in the case of communication professionals, specific skills to support the integration of open practices.
Originality/value
Although studies exist that analyze OI in the automotive process, none have focused on how communication may help reinforce it. In addition, this study shows how communication may play a significant role in an assembly plant where research and development activities may not be important. Thus, the contribution of this study is twofold. On the one hand, it enriches the literature on OI; on the other hand, it proposes policies to improve the performance of OI practices by involving communication at all stages.
Objetivo
A gestão da inovação aberta (IA) sob uma perspectiva comunicativa tem sido um tema pouco estudado. Entretanto, estudos anteriores revelam que a comunicação poderia contribuir para a integração da dinâmica aberta, preparando as organizações para sua adoção. Por meio de um estudo realizado em uma montadora de veículos da indústria automotiva, temos por objetivo identificar as principais barreiras e os fatores determinantes que influenciam o papel da comunicação nas atividades de inovação aberta e como eles podem apoiar e melhorar a capacidade inovadora das empresas na indústria automotiva.
Desenho/Metodologia/Abordagem
Um estudo de pesquisa-ação é realizado com a participação dos pesquisadores, dos gerentes de inovação e comunicação da montadora e representantes de quatro entidades externas que participaram da dinâmica de OI realizada pela empresa. As perspectivas destas partes interesadas sobre o papel que a comunicação tem e poderia ter na gestão da inovação na indústria nos permitem desenvolver uma nova proposta de comunicação com cinco funções comunicativas que poderão ajudar as empresas a lidar com os desafios da inovação aberta.
Resultados
Observa-se que as práticas colaborativas estão integradas dentro da cultura organizacional da montadora. Em termos de colaboração, isto é realizado de acordo com as necessidades específicas da matriz, o que somado ao contexto da montadora limita o número e a especificidade das partes interessadas com as quais ela colabora. Em termos de comunicação, as funções propostas são evidenciadas na prática. Entretanto, é possível identificar a necessidade de formalizar e sistematizar estas funções e adquirir, no caso dos profissionais de comunicação, habilidades específicas para apoiar a integração de práticas abertas propostas pela IA.
Originalidade
Embora existam estudos que analisam a IA no processo automotivo, nenhum deles se concentrou em como a comunicação pode ajudar a reforçá-la. Além disso, mostramos como a comunicação pode desempenhar um papel significativo em uma montadora onde as atividades de pesquisa e desenvolvimento podem não ser importantes. Portanto, a contribuição deste estudo é dupla. Por um lado, enriquece a literatura sobre IA e, por outro lado, propõe políticas para melhorar o desempenho das práticas de IA, envolvendo a comunicação em todas as etapas.
Objetivo
Identificar las principales barreras y facilitadores que influyen en el papel de la comunicación en las actividades de innovación abierta en el contexto específico de una planta de ensamblaje en la industria de automoción.
Metodología
Se lleva a cabo un estudio de investigación de acción, en el que investigadores y profesionales emprenden un proyecto en una planta de ensamblaje de automóviles. Ambos definen objetivos duales, y se describen las etapas de la metodología de investigación en acción. Dentro de este estudios, la recolección de información se realiza a través de entrevistas semiestructuradas.
Resultados
Se observa que las prácticas colaborativas se integran dentro de la cultura de la planta ensambladora. Esto se lleva a cabo de acuerdo con las necesidades específicas de la empresa, lo que limita la especificidad de los grupos de interés con los que colabora. En términos de comunicación, las funciones propuestas se evidencian en la práctica. Sin embargo, es recomendable sistematizar estas funciones y adquirir, en el caso de los profesionales de la comunicación, habilidades específicas para apoyar la integración de prácticas abiertas.
Originalidad
Aunque existen estudios que analizan la IA en automoción, el doble análisis de la comunicación y la planta de ensamblaje es original dentro del ámbito de esta literatura. La creación de un marco de referencia propio para este contexto puede ayudar a las empresas a determinar los aspectos claves para que la IA tenga una mayor relevancia en este tipo de plantas. Cabe destacar también que la utilización de la metodología de investigación en acción aporta un valor añadido y originalidad, en cuanto que fomenta las relaciones colaborativas empresa-universidad.
Details
Keywords
María J. Oltra, M. Luisa Flor and José A. Alfaro
The purpose of this paper is to examine the relationship between the use of open innovation (OI) practices and firm performance, and the role of organizational mechanisms (OMs…
Abstract
Purpose
The purpose of this paper is to examine the relationship between the use of open innovation (OI) practices and firm performance, and the role of organizational mechanisms (OMs) (formalization and decentralization) as moderator variables.
Design/methodology/approach
The authors build a theoretical framework to define a set of hypotheses that are then verified in an empirical study. These theoretical propositions are tested by using the data gathered from a survey addressed to 244 firms in Spanish low- and medium-technology industries.
Findings
With regard to inbound practices, the practices oriented to cooperate with partners in a R&D context have a positive influence. The results show that outbound practices, either by direct generation of revenues from licensing payments or, more indirectly, through the indirect marketing and technical benefits that can stem from revealing have a positive effect on firm performance. Coupled practices, which are related to participation in clusters and innovation networks, have the highest impact on firm performance. In the industrial context examined, decentralization exerts a positive effect which enhances the effect of outbound practices meanwhile formalization reduces their positive effect.
Practical implications
This study helps practitioners in low- and medium-technology firms to determine which OI practices are most beneficial to firm performance and how formalization and decentralization can influence the relationship between OI and firm performance.
Originality/value
This study helps determine the influence of OI practices in terms of inbound, outbound and coupled types through an analysis of low- and medium-technology firms. The OI literature is enriched by the types herein of the role of OMs, which includes an analysis of how formalization and decentralization moderate the influence of OI practices on firm performance.
Details
Keywords
Veronica Arribas and José A. Alfaro
The purpose of this paper is to show how 3D digital technology can bring value to the fashion industry by analysing the specific benefits it offers along the value chain…
Abstract
Purpose
The purpose of this paper is to show how 3D digital technology can bring value to the fashion industry by analysing the specific benefits it offers along the value chain. Additionally, the authors show some of the challenges ahead identified for both software and fashion firms.
Design/methodology/approach
The authors present by means of a case study the experience of an haute couture designer who used 3D digital technology – in collaboration with a recognised 3D software company – for developing his first luxury footwear collection.
Findings
The enhancement of creativity and a better communication with suppliers are just some of the benefits identified in the case study from the use of 3D digital technology. In addition, challenges such as the development of a digital culture or the need for technology simplification are drawn from the case.
Practical implications
Apart from the benefits and challenges drawn from the case study, which can be useful to practitioners in this industry, the authors also identify the collaboration through which the experience took place as an interesting practice to implement as a previous step of a digital transformation strategy.
Originality/value
Despite the growing interest the fashion industry is showing in the use of new digital technologies, academic research on this topic is still scarce. Therefore, the case study presented in this paper adds value to the literature showing how 3D technology can help fashion from concept to consumer.
Details
Keywords
Maria Isabel Rodriguez Ferradas, José A. Alfaro Tanco and Francesco Sandulli
The purpose of this paper is to explore the relevant factors that influence the implementation of innovation contests, an open innovation (OI) practice that has been extensively…
Abstract
Purpose
The purpose of this paper is to explore the relevant factors that influence the implementation of innovation contests, an open innovation (OI) practice that has been extensively reported in the literature as a managerial tool for external knowledge search. The authors focus the study on the context of small and medium enterprises (SMEs).
Design/methodology/approach
The approach is a retrospective case study. This methodology allows an in-depth view into a Spanish SME that successfully undertook two new product development processes thanks to the deployment of innovation contests.
Findings
The main context factors influencing innovation contests as managerial tool are ambidexterity, technological and marketing turbulence and intermediaries, among others. Regarding design factors, this work highlights the role of attraction and facilitation. Additionally, the repetitive implementation of innovation contests creates a corporate culture that promotes OI activities.
Practical implications
Managers will understand that they can use innovation contests as a managerial tool, and knowing the factors that need to be taken into account when implementing an innovation contest will help SMEs managers to make better use of this practice.
Originality/value
This case study enriches the literature of both innovation contests and topics relevant to SMEs. Based on a theoretical framework of the design factors that influence the implementation of innovation contests, the authors propose a research framework that incorporates those context factors in association with an SME.
Details
Keywords
José Luis Alfaro-Navarro and María Encarnación Andrés-Martínez
Being awarded world heritage status is a distinguishing factor when it comes to promoting tourism in a city. Tourism in these cities should be developed in a way that does not…
Abstract
Purpose
Being awarded world heritage status is a distinguishing factor when it comes to promoting tourism in a city. Tourism in these cities should be developed in a way that does not compromise either the city’s heritage or the inhabitants' quality of life. Thus, the main purpose of this paper is to analyze the effects of a European city achieving world heritage status on the subjective quality of life of its citizens.
Design/methodology/approach
First of all, we classify European cities according to whether or not they have been declared world heritage sites. Then, we analyze the effect of this classification on the main aspects used to measure the residents' perception of quality of life that are available in the Flash Eurobarometer 419.
Findings
The results show that achieving world heritage status has a negative effect on residents' perceptions of the noise level, air quality and feeling of safety. However, it does not affect their perceptions of public transport or cleanliness. In addition, world heritage status positively affects residents’ perceptions of the cultural activities in the city and their ease of finding a job. Residents report high levels of happiness in both world heritage and non-heritage cities, although levels are somewhat higher in non-heritage cities.
Originality/value
Residents' perceptions of the influence of tourism on their quality of life are undoubtedly of major importance; however, due to a lack of available data, few studies have examined this subjective quality of life at the city level.
Details
Keywords
Ramona Diana Leon, Raúl Rodríguez-Rodríguez and Juan-José Alfaro-Saiz
This research sought to identify the best strategy for avoiding corporate amnesia in the context of the Industry 5.0 and an aging society.
Abstract
Purpose
This research sought to identify the best strategy for avoiding corporate amnesia in the context of the Industry 5.0 and an aging society.
Design/methodology/approach
To achieve this goal, a multi-phase methodology based on analytic network process was proposed and tested in one of the biggest companies in the bakery industry.
Findings
The results highlight that online communities of practice and storytelling are the best way to avoid corporate amnesia. The most important factors are commitment, work satisfaction and organizational culture. Commitment and work satisfaction also enhance the use of online communities of practice, while work satisfaction and organizational culture foster the use of storytelling.
Originality/value
This article proposes a nexus between knowledge management and operations management. This research also presents a decision-making tool that can help managers determine the most appropriate strategy for avoiding corporate amnesia.
Details
Keywords
Costa Rica is recognized as one of the two countries with the longest continuous democracy in Latin America. After a short civil war, the country dissolved its armed forces and…
Abstract
Costa Rica is recognized as one of the two countries with the longest continuous democracy in Latin America. After a short civil war, the country dissolved its armed forces and adopted a new constitution that established the basis of a Welfare State and a meritocratic public administration. The aim of this chapter is to analyze the characteristics of the Costa Rican public administration since the end of the 1990s. We discuss the dilemmas presented by its high level of fragmentation and the actions that have been taken—based mainly on the neo-Weberian paradigm—to modernize the traditional public apparatus so that it becomes more efficient, transparent, and responsive to citizens.
Details
Keywords
This chapter discusses aspects of social justice pedagogy for teachers of students living in poverty. Statistical data are presented for context of what poverty is and how it…
Abstract
This chapter discusses aspects of social justice pedagogy for teachers of students living in poverty. Statistical data are presented for context of what poverty is and how it impacts children and families. Theoretical frameworks are provided to help the reader understand how systemic oppression interacts with poverty in the public school system. Foundations for growth in social justice teaching are provided followed by effective models of teaching for children experiencing poverty. Throughout the chapter, the author provides first person accounts as examples for understanding practical applications of the content.
Details
Keywords
Juan José Alfaro Saiz, Angel Ortiz Bas and Raúl Rodríguez Rodríguez
The purpose of this research paper is to present a performance measurement system for enterprise networks (PMS‐EN) developed within the context of a European project's context.
Abstract
Purpose
The purpose of this research paper is to present a performance measurement system for enterprise networks (PMS‐EN) developed within the context of a European project's context.
Design/methodology/approach
This research follows a constructivist approach, based on the following activities: recompilation, analysis and study of scientific knowledge, acquisition of main postulates and construction of initial framework.
Findings
This paper describes a performance measurement system called PMS‐EN that can be used for managing performance in the enterprise networks context. After analysing different frameworks relating to such a thematic, and once their main weaknesses were identified, it was decided to develop a PMS that will overcome these difficulties and, at the same time, provide enterprises operating within these environments, with a simple, efficient, robust and useful framework.
Research limitations/implications
This PMS has been built upon the framework called PMS IE‐GIP, but thought could be given to building it upon other frameworks existing within the literature.
Practical implications
Even though this proposal has been successfully applied to an enterprises network, it should be tested further by implementing it to other enterprises networks, with the main objective of enriching and extending it to other sectors.
Originality/value
This paper has described a new performance measurement system called PMS‐EN that can be used for managing performance in the enterprise networks context. It provides enterprises operating in this context a simple, efficient, robust and useful framework. Additionally, it is an efficient and effective tool for creating, managing and monitoring performance measures, in an analytical and graphical way, at both global and individual levels of the enterprise networks, which is lacking in most of the existing frameworks.
Details