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Article
Publication date: 3 December 2018

Cecilia Cassinger, Jorgen Eksell, Maria Mansson and Ola Thufvesson

The purpose of this paper is to examine how the mediatisation of terror attacks affects the brand image of tourism cities.

Abstract

Purpose

The purpose of this paper is to examine how the mediatisation of terror attacks affects the brand image of tourism cities.

Design/methodology/approach

Informed by theories of mediatisation and space, the study analyses two different types of terror attacks in Sweden during 2017 as media events. The focus of analysis is on identifying spatial and temporal patterns that underpin the narrative rhythm of the discussions of the events on Twitter and online news platforms.

Findings

The findings demonstrate that the unfolding of the events can be divided into three phases of varying intensity in rhythm and implications for city brand image. The manifestation of an imaginary terror attack in a digital environment had a greater impact on the narratives of the city than an actual one.

Research limitations/implications

Rythmanalysis is introduced as a useful device to examine how urban space is mediatised through social media and online news flows.

Originality/value

The study contributes with novel knowledge on the mediatisation of city space on digital media platforms in a post-truth world. It shows that city administrations need to deal with both real and imaginary terror attacks, especially when there is an already established negative image of the city.

Details

International Journal of Tourism Cities, vol. 4 no. 4
Type: Research Article
ISSN: 2056-5607

Keywords

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Article
Publication date: 14 August 2017

Cecilia Cassinger and Jörgen Eksell

The purpose of this paper is to examine the transition of a place brand identity from a cultural anthropological perspective. More specifically, the paper analyses the…

Abstract

Purpose

The purpose of this paper is to examine the transition of a place brand identity from a cultural anthropological perspective. More specifically, the paper analyses the ritual features and magical qualities of the development process of a regional brand in Scandinavia.

Design/methodology/approach

The study consists of an exploratory, longitudinal single case study of regional branding. An abductive research design was used in which the data, consisting of qualitative interviews, policy and promotional documents, were analysed with an interpretive approach.

Findings

Three place branding rituals of re-naming, managing ambiguity and instilling faith are identified as central in the transition process. These practices generate different forms of magic that facilitate transition and accommodate change.

Research limitations/implications

The study suggests that the theoretical lens of the anthropological concept of the rite of passage is useful to capture the mechanisms and practices of the transition from an old to a new place brand identity.

Practical implications

The approach outlined in this paper is relevant for brand development and planning in that it demonstrates the ritual features and magical qualities of branding. In contrast to the linear step-by-step approach to brand planning, the study visualises brand development as overlapping phases in a process.

Originality/value

The study demonstrates the value of anthropological insights into transition rituals for understanding how change is alleviated in the development of place brands.

Details

Journal of Place Management and Development, vol. 10 no. 3
Type: Research Article
ISSN: 1753-8335

Keywords

Content available
Article
Publication date: 14 August 2017

Dominic Medway, Gareth Roberts and Cathy Parker

Abstract

Details

Journal of Place Management and Development, vol. 10 no. 3
Type: Research Article
ISSN: 1753-8335

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