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The main aim of this paper is to introduce the articles of this theme issue and explain the pertinence of the strategic question.

A brief context for the strategic question is provided, as well as the issue alignment and a content analysis of the articles selected.

The profile of current and future tourists is changing. Travel consumers now want and expect accurate information to guide their choices, and these are increasingly based on quality, experimentation, willingness to undertake active holidays and to travel to sites with diverse and unique tourism products.

Collectively, the articles in this theme issue provide rich insights on key trends impacting the worldwide tourism industry, as well as suggestions on how to explore the opportunities arising from the highly competitive tourism markets. Proposals on scanning the tourism business environment are also presented and their importance discussed and illustrated.

From various angles of analysis, the final articles for this issue explore the trends and issues affecting the tourism industry, as well as approaches to scan the tourism business environment.

In this paper, the barometer of tourism (BoT), as a new approach to environmental scanning, is presented and discussed. A unique research methodology developed by IPDT, with the aim of analyzing prospectively the tourism and hospitality sectors from the perspective of senior professionals and public and private decision makers, is illustrated in detail.

The paper is based on official tourism information and on-going research by IPDT, in particular, the “Barometer of Tourism”, which results are used to correlate with official statistics, thus demonstrating the Barometer’s value as a scanning tool.

BoT is a simple and low budget tool that can successfully predict the behaviour of tourism demand for Portugal in the short and medium term. After 50 editions, BoT established itself as a recognized and unique trends’ identification tool for the Portuguese hospitality and tourism organizations.

Results provide rich insights on analyzing prospectively the tourism and hospitality sectors from the perspective of senior professionals and public and private decision makers.

This paper seeks to illustrate that BoT can successfully predict the behaviour of tourism demand for Portugal, being a simple, low-budget and recognized tool for trends identification in hospitality, travel and tourism organizations.

The main purpose of this paper is to critically review the contributions made by this theme issue to the literature by examining key trends in worldwide tourism and approaches for scanning its business environment.

A critical content analysis of the articles selected for the theme issue was undertaken.

From the various contributions made to the theme issue, it is possible to identify some major challenges that the tourism industry will face, these resulting from new tourist profiles, a growing middle-class, political tensions and terrorism, technological evolution and the decline in customers’ loyalty.

Collectively, the articles in this theme issue provide rich insights on key trends impacting the worldwide tourism industry, as well as suggestions on how to explore the opportunities arising from the highly competitive tourism markets. The complexity of the information generated today call for innovative approaches on scanning the tourism business environment, to overcome the financial and operational constraints that those processes normally imply.

The articles selected for this theme issue present state-of-the-art research and experts’ viewpoints on tourism trends. These allow a deeper understanding of the challenges tourism organisations and destinations face today and the best-suited answers to explore the opportunities they provide.

The purpose of this article is to critically review the contributions made by the global trends issue participants on how tourism will impact people and planet and so provide answers to the strategic question defined for this global trends issue.

A content analysis of the papers selected was performed to identify the most significant ideas and proposals and how they may contribute to knowledge and/or professional practice.

As the tourism industry prepares to reach new records, there is a clear need to rethink tourism in the post COVID-19 era. The option of following a traditional pre-pandemic model of tourism development and growth is no longer productive, instead organizations and destinations must take the opportunity to develop a model where society takes center stage, the resources are used in a sustainable way and the results are distributed amongst all those involved in the tourism value chain.

In this concluding article the authors, supported by the views and proposals of the entire writing team, provide answers to the strategic question, thus demonstrating how tourism will affect people and planet in the short and medium terms.

This paper aims to critically review the contributions made by the authors of the papers selected for this global trends issue and to present the main lessons for tourist organizations and destinations.

A content analysis of the papers presented in this global trends issue was performed so as to identify the most relevant contributions made by the authors.

Despite the questions and uncertainties about the future of travel and tourism, one thing is certain – it is up to us to take a conscious, thoughtful attitude, to fully enjoy destinations while conserving the natural and built heritage for future generations.

A summary of the key ideas in the articles comprising this global trends issue is presented, allowing for the identification of good practices by organizations and destinations.

This paper aims to introduce the papers in this issue and explain the pertinence of the strategic question.

A brief context for the strategic question is provided, as well as the issue alignment and a content analysis of the papers selected.

From the analysis of the papers selected for this theme issue, it becomes clear that tourism has become one of the major players in international economic, social and technological sectors, while representing one of the main income sources for developed and developing countries.

The papers selected for this issue shed light on an important problem: increasing tourist flows and overtourism at some world top destinations.

The purpose of this article is to critically review the contributions made by the global trends issue participants and to present the lines of action in the form of a proposal for measuring tourism success that is based on a clear move towards sustainability.

A content analysis of the papers selected was performed so as to identify the most significant outcomes of this global trends issue in terms of the contributions to knowledge and/or professional practice.

The wide range of perspectives put forward by authors provide a thorough review of the concept and practice of sustainability and its application to the tourism sector, explore a variety of angles that are central to the balanced development of tourism and shed light on new approaches to the measurement of tourism success.

The articles contained in this global trends issue demonstrate that tourism cannot solely be an economic equation, but rather an engine for sustainability across its three commonly accepted pillars: Economic, Socio-cultural and Environmental.

This paper aims to introduce the papers in this issue and explain the pertinence of the strategic question.

A brief context for the strategic question is provided, as well as the issue alignment and a content analysis of the papers selected.

From the analysis of the papers selected for this theme issue, it becomes clear that tourism has become one of the major players in international commerce, and represents at the same time one of the main income sources for developed and many developing countries.

The papers selected for this issue shed light on an important problem: the maintenance of authenticity in tourist destinations and also the preservation of the quality of life for local inhabitants.