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The purpose of this paper is to analyse the disruption potential on the daily life of Barcelona’s residents of HolaPlace, a new peer-to-peer (P2P) marketplace for terraces…
The purpose of this paper is to analyse the disruption potential on the daily life of Barcelona’s residents of HolaPlace, a new peer-to-peer (P2P) marketplace for terraces and rooftops. Specifically, it describes its listings’ characteristics and examines their geographical overlapping with signs of tourism-related disruption on residents’ quality of life.
Available data of the listings in this P2P platform has been scraped in November 2019. This data has been combined with two other sources of information that provide information on the tourism intensity in the different neighbourhoods of the city. The obtained information has been examined using quantitative and qualitative techniques.
P2P rooftops and terraces tend to be located in the same neighbourhoods that were already experiencing a high concentration of tourism activity. Moreover, the identified characteristics of the listings suggest that the rental of these terraces and rooftops might impact on the daily life of the residents.
This study has only examined the offer of P2P terraces and rooftops in Barcelona. Further studies should also take into account how this business model affects other cities, and how it impacts on residents.
The conducted analysis highlights the importance of a proactive regulation of this new P2P phenomenon that anticipates the potential socials costs on the daily life of residents.
The rental of terraces and rooftops in a P2P fashion is a novel phenomenon and, consequently, it has not been previously studied from an academic point of view.
The purpose of this paper is to analyze the tourist landscape as represented in Turisme de Barcelona’s YouTube tourism promotional videos, looking at the landscape’s…
The purpose of this paper is to analyze the tourist landscape as represented in Turisme de Barcelona’s YouTube tourism promotional videos, looking at the landscape’s tangible locations, symbolic and tourist assets and the protagonists in an effort to interpret its storytelling in an overtourism context.
The mixed methodology is based on a visual content analysis of promotional videos posted on the official Barcelona tourism YouTube channel. Quantitative data analysis about the assets and their localization was completed with a qualitative assessment of the way these assets are displayed to unveil the narrative they convey.
The results highlight that Barcelona’s projected image is mainly based on tangible heritage (especially monuments), its recognizable cityscape and its eno-gastronomic assets. This rather conventional image is geographically concentrated on the neighborhoods perceived as tourist neighborhoods.
This analysis provides a critical reflection of the actual strategy of destination management organizations and the storytelling they transmit. The findings can help to orientate their future actions and provide a method of analysis that can be repeated for other destinations.
This paper sheds new light on the use of urban landscapes in nonstatic images both as a narrative subject and as a tangible tourist space in promotional discourse.