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The purpose of this research is to examine the nature of consumers' relationships with branded spokescharacters by drawing upon brand personality theory and reader‐response theory, focusing specifically on food trade characters. We aim to show that the persuasive power of these characters resides not only in their appearance, but also in the complex narratives consumers project (sometimes unwittingly) onto the spokescharacter.

The paper reports the results of a survey – blending quantitative and qualitative methodologies – designed to document consumer perceptions, affective responses and spontaneous associations to different characters (i.e. Aunt Jemima, Robin Hood, Betty Crocker, Uncle Ben, Poppin' Fresh the Pillsbury's Doughboy, and M. Felix and Mr Norton, characters created by a Montreal‐based cookie company).

The results revealed that consumers associate spokescharacters with distinct personality profiles. Also, a connection was found between spokescharacters and narrative: a relationship where the characters become part of a larger narrative paradigm and more importantly, a relationship where the consumer is cast in a specific role vis‐à‐vis the spokescharacter.

These results should invite brand managers to stay current with the variety of associations that consumers form and how these associations influence the perception of their brand's personality. The results further underscore the need to understand the role into which consumers are cast vis‐à‐vis a branded character. Future research should examine cross cultural differences in the perception and narratives of branded characters, especially since many multinational companies use branded characters across cultural divides.

The paper shows how consumers play an active role in rendering a spokescharacter likeable, credible, and even memorable and documents the narratives that engage consumers and are both constructed collaboratively with them and propagated by them.

To begin a merger of prior research on service quality and experience marketing and to integrate key concepts into a comprehensive managerial framework for experience marketing in the airline industry.

Key concepts and research from the service quality and recent experience marketing literatures are reviewed.

The framework accounts for the temporal unfolding of the air travel experience and provides a customer‐centric perspective of the air travel experience.

The proposed framework should assist aviation professionals in their efforts to engineer and manage the air travel experience.

The importance of consumer involvement is well recognized in marketing theory, but has been absent from past inquiries in consumers' processing of DTC advertisements. The authors believe it is necessary to account for varying levels of involvement between consumers in order to better appreciate their responses to DTC advertisement claims. The present study aims to shed additional insight into the relationship between consumer involvement and the processing of risk information in DTC advertising.

The study was a between‐subject factorial design and consisted of 156 students from a North American university. It used an instructional manipulation designed to compare how low and highly involved consumers perceive DTC drug advertisements and more specifically the benefit and risk information contained in such advertisements.

Findings indicate that consumers' perception and processing of DTC advertisements resembles consumers' reaction to fear appeals. Furthermore, consistent with previous studies, consumers react negatively to DTC advertisements containing a high content of risk information. Findings indicate that greater differences in consumer processing of risk information is observed when the sample is categorized as high versus low involved, rather than sufferer versus non‐sufferer, and that this consumer characteristic is important enough to include when examining consumer reactions to DTC advertisements.

The relationship between amount of risk information and consumer responses has not been empirically examined while controlling for the potential role of involvement. This study is a first step in addressing this gap.

Direct ink writing (DIW) is a robust additive manufacturing technology for the fabrication of fiber-reinforced thermoset composites. However, this technique is currently limited to low design complexity and minimal heights. This study aims to investigate the feasibility of UV-assisted DIW of composites to enhance the green-part strength of the printed inks and resolve the complexity and the height limitations of DIW technology.

The experimental approach involved the preparation of the thermoset inks that are composed of nanoclay, epoxy, photopolymer and glass fiber reinforcement. Composite specimens were fabricated in complex geometries from these ink feedstocks using UV-assisted, hybrid 3D-printing technology. Fabricated specimens were characterized using optical microscopy, three-point bending mechanical tests and numerical simulations.

The introduced hybrid, UV-assisted 3D-printing technology allowed the fabrication of tall and overhanging thermoset composite structures up to 30% glass fiber reinforcement without sagging during or after printing. Glass fiber reinforcement tremendously enhanced the mechanical performance of the composites. UV-curable resin addition led to a reduction in strength (approximately 15%) compared to composites fabricated without UV resin. However, this reduction can be eliminated by increasing the glass fiber content within the hybrid thermoset composite. Numerical simulations indicate that the fiber orientation significantly affects the mechanical performance of the printed composites.

This study showed that the fabrication of high-performing thermoset composites in complex geometries was possible via hybrid DIW technology. This new technology will tremendously expand the application envelope of the additively manufactured thermoset composites and the fabrication of large composite structures with high mechanical performance and dimensional freedom will benefit various engineering fields including the fields of aerospace, automotive and marine engineering.

Amid concerns regarding prisoner well-being, growing evidence indicates that prison animal programmes (PAPs), most commonly involving dogs, have significant therapeutic potential. Published research on this topic from the UK remains sparse, and more is needed to determine the type of programmes which work best and for whom. This study aims to explore the perceived benefits of a short-term PAP on the well-being of a sample of individuals assessed as at risk of self-harm.

Participants with complex mental health needs in a category B prison took part in a four-week programme where two dogs were brought in for interactions once a week. Semi-structured interviews were conducted with eight participants at the end of the programme.

Three themes were identified through thematic analysis: “A Safe Space for Emotional Experience”, “An Opportunity to Connect” and “Being Human”. The narratives offered a range of perceived benefits which illustrated the potential of dog based PAPs for enhancing well-being and consistency with desistance goals.

The findings illustrate that even short-term interactions with dogs can be impactful and provide evidence for other practitioners about how this approach may be used with individuals with complex mental health needs.

The study highlights the therapeutic potential of the presence of animals in prisons. The research contributes to the limited literature about PAPS in the UK.

Examines Just‐in‐Time (JIT) from its evolution as a Japanese concept through to a review of its philosophy and implementation. Cites several techniques of implementation. Includes a review of the early work of various researchers and practitioners. Concludes that JIT is a very effective manufacturing philosophy which is universal in nature encompassing all aspects of manufacturing. Suggests a few deficiencies in current literature.

The purpose of this paper is to examine the influence of experiential modules and service quality on perceived values of young customers and, respectively, on satisfaction and word of mouth, as well as intention to pay more and revisit. In this endeavour, the study illustrates unique the context of experiential modules and attempts to highlight several improvements in the literature.

An instrument was developed to measure how strategic experiential module, social judgment module and service quality perceptions of customers influence their functional and emotional experiential value. Primary data, which were gathered by surveying 660 respondents, diagnosed young customers’ experiences in well-known coffee shops in Phnom Penh, Cambodia. Measurement of constructs and its interrelationships were examined based on partial least square–structural equation modelling (PLS–SEM).

The results of SEM through PLS method were acceptable in terms of reliability and validity. The empirical results revealed that some of strategic experiential modules and service quality perceptions of young customers have positive influences on experiential value. These contributions postulate an impetus for future research in various service settings.

Regarding the role, the study assesses the role of shopping experiences of young consumers on experiential value, customer satisfaction and post-purchase attitudes. It is anticipated that by filling this knowledge gap, the research will assist in strengthening marketing strategies, which require an adjustment in the current business environment. The detailed results and suggestions for future research are discussed further.

The initial purpose of this research was to evaluate the effectiveness of intra-organizational training for developing leadership skills and the techniques used to assimilate course content. The study aims to understand incongruities in training and assess their impacts on training effectiveness.

Qualitative research methods were used to assess a five-day course in the Israeli Defense Forces entitled, “Developing leadership skills in the spirit of the Bible.” Triangulation of data was achieved through observations, interviews and conversations with participants. Grounded theory and thematic analysis were used, respectively, to interpret and analyze the data.

Results suggest that the course did not support the development of leadership skills. The analysis revealed two themes representing different domains: form (training techniques) and content (values). Combining the two themes indicates an incongruity between the declared and actual content of the training course. Further, this incongruity is supported by the training techniques that were used in this course.

A clash of values may ensue that leads to long-term confusion and difficulties for participants of the training course and the organization.

The study makes several theoretical contributions to the literature focusing on the importance of congruence between declared and real training content, and between form and content.

This paper aims to call for change in disaster research through a metis-based approach that values practical skills and knowledge (vs technical knowledge) derived from responding to ongoing changes in the natural and human environment.

This paper is based on metis from Miami-Dade County that is prone to an array of climate-related disasters. Metis is supplemented by a review of secondary sources (e.g. newspaper articles, government reports).

There is a need to reconceptualize disaster phases in disaster research—preparedness, response, recovery and mitigation. For many members of marginalized communities of color, this paper depicts preparedness and mitigation as luxuries and response as a time of worry about financial obligations and survival after the disaster. It suggests that even communities that are not on a hurricane's path could have post-disaster experiences. It also highlights ongoing risks to marginalized communities' physical and mental well-being that are in addition to the mental health impacts of the disaster during the recovery phase.

This paper's originality is twofold: (1) underlining the importance of metis, a less studied and understood concept in disaster risk reduction, prevention and management literature and (2) questioning disaster researchers' technical knowledge with respect to each of the four disaster phases in light of metis.

The purpose of this paper is to examine the practice of celebrity athletes’ product endorsement in the context of social media, guided by meaning transfer model.

The study adopted a content analysis method based on data gathered from the official Twitter account of 17 of the highest-paid athletes over a period of five months.

Results outline the state, involvement level, roles, modes, preferred content types, discernible differences, shared features, and best practices employed in endorsement tweets. A framework of athletes’ product endorsement on Twitter is presented.

The study presented theoretical and practical implications, and limitations and impetus for future research.

The study investigated professional athletes’ use of their own media channel for the purpose of endorsement, presented a framework that illustrates the practice of celebrity athletes’ product endorsement on social media, and identified a best practice and an exemplary reference.