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The purpose of this paper is to propose a conceptualisation of the components of contextual marketing (CM), in light of the outcome of the Charleston Summit, through the development of the meaning and operation of language used in context – that is: the language and the associated meaning of words used in a highly socialised setting such as a small firm and articulated through conversation.

A conceptualisation of the components of CM are proposed based upon a critical review of pertinent literature and the development of extant conceptualisations for research at the marketing/entrepreneurship interface.

A model is produced that outlines a development of one of the four perspectives (as an outcome of the Charleston Summit) of research at the marketing/entrepreneurship interface and proposes that a third notion be considered in developing research studies that includes the wider aspects of sociology, psychology, anthropology and philosophy – in this case: sociolinguistics, in order that a better insight be gained of the meaning and operation of marketing at the “interface”.

A more detailed understanding of the components of CM will advance research meaning and gain practitioner credibility.

This paper develops a conceptual framework for future and further research at the interface by considering the need to introduce fundamental socially derived aspects to the scope of research – in this case the third notion of sociolinguistics – in order to gain a better insight to the phenomena of marketing in entrepreneurial small firms.

The purpose of this paper is to engage with contemporary gender and entrepreneurship theories to gain insights into the division of labour, capitals and capacities and gendered identities within husband and wife heterosexual copreneurial businesses. This paper acknowledges copreneurship as a constituent sub group of research within family business and in doing so, the wider small business domain.

A multiple exploratory interview approach was used, with data generated through face-to-face in-depth interviews and ethnographic participant – observer multi-setting observation. This approach provided exceedingly rich and detailed data, and thus insights into the complex relationships found within copreneurial businesses.

The interviews generated a large amount of qualitative data, which were organised into themes through a process of recursive abstraction. Expelling the myth of the “male lead entrepreneur”, this study found that entrepreneurial identity and roles and responsibilities within a copreneurial business are shared and complementary, and are dependent upon the unique capacities and capitals of each partner. While there is evidence of duties that could be stereotypically described as either “men’s work or women’s work”, there was no apparent role tension between the partners. Thus, no partner’s contribution was deemed more valuable than the other.

By examining the division of labour and unique value/contribution of both men and women within the copreneurial/familial relationship the stereotyped perception of the husband being the lead (male) entrepreneur is challenged in favour of the more complementary capacities, roles, responsibilities and, thus, value of each actor/participant.

The purpose of this paper is to conceptually and empirically explore the antecedents and consequences of entrepreneurial burnout – that is burnout related to the process of discovery or creation of attractive economic opportunities, the assessment of these opportunities, and the decision on the exploitation of opportunities.

This study is a survey of entrepreneurs in New Zealand who were alumni of a university sponsored executive development course for owner‐managers of small‐ and medium‐sized enterprises.

It is found that role stress is positively related to burnout and that burnout has a negative impact on organizational commitment, organizational satisfaction, and relative perceived firm performance. In addition, implications for entrepreneurs are offered with the objective of providing suggestions to mediate the negative consequences of entrepreneurial burnout.

The present study is limited by culture – the sample was drawn from New Zealand entrepreneurs; survivor bias – only successful owner‐managers who self‐selected for executive education were in the sampling frame; and the limits of the metrics. The first additional questions would be how widespread is the problem, and how does that vary by type of entrepreneurial endeavor? The secondary research priority concerns the antecedents of burnout in the entrepreneurial context.

Entrepreneurial burnout may have significant social and economic costs that can be minimized with proper treatment and prevention.

Burnout has not been extensively explored in the context of entrepreneurs.