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States that very little useful information exists on how clients rate advertising agencies. Sets out to rectify this by conducting a questionnaire survey of 130 clients of…
States that very little useful information exists on how clients rate advertising agencies. Sets out to rectify this by conducting a questionnaire survey of 130 clients of advertising agencies to assess how they rate the performance of agencies. Suggests that this information would be beneficial to agencies in offering a better service or managing the client/agency relationship more effectively. Outlines the background history of advertising throughout the 1990s and mentions some previous research carried out. Proceeds to explain the methodology of this survey, identifying five key performance measures and six functional competencies against which the respondents rated their agency. Provides tables of the findings and conducts discriminant factor analysis to plot client satisfaction. Finds that most clients are not satisfied with value for money and service delivery offered by their advertising agency. Makes suggestions on how agencies could improve this. Outlines areas for further research.
The crossroads between new media (predominantly the Internet) and marketing communications is a topic of growing interest and importance. Several themes are addressed in…
The crossroads between new media (predominantly the Internet) and marketing communications is a topic of growing interest and importance. Several themes are addressed in this paper including the involvement of the advertising agency, the role and features of Web sites, the measurement of effectiveness, Internet advertising and e‐commerce and the management of new media marketing communications. The author presents empirical evidence from a comprehensive study amongst UK marketers on contemporary practice, and proffers advice on best practice.
The Internet is rapidly changing the way in which information is displayed and accessed on a global level. Taking into consideration the new communication opportunities…
The Internet is rapidly changing the way in which information is displayed and accessed on a global level. Taking into consideration the new communication opportunities offered on line, businesses will be forced to alter both their internal and external communication strategies, and be prepared to flow with the changes. One of the sectors that can benefit from the global expansion of Internet communications is biotechnology. In order to understand the on‐line corporate communication model used by biotechnology companies, the Internet sites of 600 firms were accessed and analysed. The data presented highlight the type of on‐line messages, their function (marketing or PR oriented), the targeted audiences, and the level of on‐line interaction provided by the company’s site. Finally, the interpretation of results concludes with an integrated on‐line communication model for biotechnology companies.
The following classified, annotated list of titles is intended to provide reference librarians with a current checklist of new reference books, and is designed to…
The following classified, annotated list of titles is intended to provide reference librarians with a current checklist of new reference books, and is designed to supplement the RSR review column, “Recent Reference Books,” by Frances Neel Cheney. “Reference Books in Print” includes all additional books received prior to the inclusion deadline established for this issue. Appearance in this column does not preclude a later review in RSR. Publishers are urged to send a copy of all new reference books directly to RSR as soon as published, for immediate listing in “Reference Books in Print.” Reference books with imprints older than two years will not be included (with the exception of current reprints or older books newly acquired for distribution by another publisher). The column shall also occasionally include library science or other library related publications of other than a reference character.
Posits that every enterprise must institutionalize its workplace learning systems and opportunities in such a way that it radiates what it has already achieved and from this moves on to realize its full potential – in short, the enterprise itself is the key. Examines in successive chapters: the individual manager and questioning insights (Q); the major systems which the enterprise uses to capture and structure its learning; a SWOT analysis of the enterprise′s total learning; action learning, its contribution to the achievement of enterprise growth, and the role of programmed knowledge (P); the Enterprise School of Management (ESM) as a phoenix of enlightenment and effectiveness rising from the ashes of traditional, less effective management training initiatives; and, finally, the practical realization of the action learning dream, as evidenced by emerging examples of successful and profitable implementation worldwide. Concludes with a selection of pertinent abstracts.
THOSE who were present at the induction of the President of the Library Association on January 26th must have left that pleasant, but very limited, assembly with two thoughts ; that the speeches were adequate and deserved a much wider audience than the relatively small Council Chamber at Chaucer House can accommodate, and that our affairs are in good hands for 1949. Mr. McColvin made the speech of thanks to Mr. Nowell, as a man straightforward, sane, loyal, simple, broadminded and fundamentally sound. We echo these and could add other praises but, fortunately, Mr. Nowell has many years of active service ahead, and we hope for many opportunities yet to acknowledge it. Sir Ronald Adams showed that modesty and charm which we were assured from his record he possesses. Our readers have found these speeches in the L.A. Record for February, and our only purpose in alluding to them is to say our own word of thanks for past service and our good wishes to both outgoing and incoming Presidents. And again to repeat our view that the Association loses a great ceremonial opportunity by holding the inauguration in a small room in London in the winter, rather than at the great annual assembly of the Conference as was at one time the practice. It was the central occasion of the year.