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Article
Publication date: 6 June 2019

Patrick van Esch, Sarah Maree Duffy, James Teufel, Gavin Northey, Edward Elder, Catherine Frethey-Bentham, Thomas B. Cook and Jonas Heller

The purpose of this research is to examine a downstream social marketing program that slows the typical decline in functional fitness and independence of adults over 55…

Abstract

Purpose

The purpose of this research is to examine a downstream social marketing program that slows the typical decline in functional fitness and independence of adults over 55 with particular attention to the ROI and the efficiency of the program.

Design/methodology/approach

Within subjects quasi-experimental design.

Findings

The ExerStart program is cost-efficient and effective delivering an ROI of 33 per cent. The participants of the ExerStart social marketing program significantly improved functional fitness. Further, this program demonstrates that this result may be achieved with just four exercises rather than six.

Practical implications

A successful, cost-effective, high-retention social marketing program is outlined for social marketers who aim to increase the functional fitness and independence of adults over 55 years.

Social implications

Two societal benefits, the first is that it provides direction about how to efficiently prolong the independence of adults over 55 years, and the second is that it decreases pressure and costs on the healthcare system. This may be useful for policy makers and social marketers alike.

Originality/value

The authors contribute to the literature in two important ways. First, this paper details a cost-effective intervention that improves the physical fitness of a significant and growing portion of the community and suggests additional considerations for future ROI calculations. Second, this paper contributes methodologically by introducing the senior fitness test (a new criterion-referenced clinically relevant physical fitness standard specifically developed for seniors).

Details

Journal of Social Marketing, vol. 9 no. 2
Type: Research Article
ISSN: 2042-6763

Keywords

Content available
Article
Publication date: 2 August 2018

Tim Hilken, Jonas Heller, Mathew Chylinski, Debbie Isobel Keeling, Dominik Mahr and Ko de Ruyter

This paper aims to explore the current and future roles of augmented reality (AR) as an enabler of omnichannel experiences across the customer journey. To advance the…

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15523

Abstract

Purpose

This paper aims to explore the current and future roles of augmented reality (AR) as an enabler of omnichannel experiences across the customer journey. To advance the conceptual understanding and managerial exploitation of AR, the paper aims to synthesise current research, illustrating how a variety of current applications merge online and offline experiences, and provides a future research agenda to help advance the state of the art in AR.

Design/methodology/approach

Drawing on situated cognition theorising as a guiding framework, the paper reviews previously published research and currently deployed applications to provide a roadmap for future research efforts on AR-enabled omnichannel experiences across the customer journey.

Findings

AR offers myriad opportunities to provide customers with a seamless omnichannel journey, smoothing current obstacles, through a unique combination of embedded, embodied and extended customer experiences. These three principles constitute the overarching value drivers of AR and offer coherent, theory-driven organising principles for managers and researchers alike.

Originality/value

Current research has yet to provide a relevant, conceptually robust understanding of AR-enabled customer experiences. In light of the rapid development and widespread deployment of the technology, this paper provides an urgently needed framework for guiding the development of AR in an omnichannel context.

Details

Journal of Research in Interactive Marketing, vol. 12 no. 4
Type: Research Article
ISSN: 2040-7122

Keywords

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Article
Publication date: 6 March 2017

Omid Pourali, Hashem Ghasemi Kadijani and Farideh Mohammadi Khangheshlaghi

An effective chemical conditioning technique was successfully tested and investigated to control and minimize the chemistry-related damages within mixed metallurgy steam…

Abstract

Purpose

An effective chemical conditioning technique was successfully tested and investigated to control and minimize the chemistry-related damages within mixed metallurgy steam and water cycle of Heller dry cooled combined cycle power plants (CCPPs), in which cooling water and condensate are completely mixed in direct contact condenser. This study aims to perform a comprehensive experimental research in four mixed metallurgy steam and water cycle.

Design/methodology/approach

A comprehensive experimental study was carried out in four mixed metallurgy steam and water cycle fabricated with ferrous- and aluminum-based alloys which have various corrosion resistance capabilities in contact with water. Chemical conditioning was conducted using both volatile and non-volatile alkalizing agents, and, to perform chemical conditioning effectively, quality parameters (pH, conductivity, dissolved oxygen, sodium, silica, iron, aluminum and phosphate) were monitored by analyzing grab and online samples taken at eight key sampling points.

Findings

Results indicated that pH was the most critical parameter which was not mainly within the recommended ranges of widely used standards and guidelines at all key sampling points that generally increases the occurrence of chemistry-related damages. The other quality parameters were mostly satisfactory.

Originality/value

In this research, the development of a suitable chemical conditioning technique in mixed metallurgy steam and water cycle, fabricated with ferrous and aluminum-based alloys, was studied. The obtained results in this thorough research work was evaluated by comparison with the chemistry limits of the widely used standards and guidelines, and combined use of volatile and solid alkalizing agents was considered as a promising chemical conditioning technique for utilization in mixed metallurgy units of Heller dry cooled CCPPs.

Details

Anti-Corrosion Methods and Materials, vol. 64 no. 2
Type: Research Article
ISSN: 0003-5599

Keywords

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Article
Publication date: 10 June 2014

Jonas Holmqvist, Yves Van Vaerenbergh and Christian Grönroos

The service management literature emphasizes the importance of communication, but language difficulties can make communicating in business settings more difficult. The…

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2276

Abstract

Purpose

The service management literature emphasizes the importance of communication, but language difficulties can make communicating in business settings more difficult. The purpose of this paper is to address consumer willingness to communicate in a second language to identity the antecedents that drive consumer language preferences.

Design/methodology/approach

The paper presents the findings from two empirical studies in two multilingual countries with a total of 361 adult respondents.

Findings

The findings show perceived control to be the strongest antecedent of consumer willingness to communicate in a second language, and identifies second language skills as an antecedent in countries with little political tensions related to language, while political considerations is a strong antecedent in countries where language use is political.

Research limitations/implications

The studies are limited to countries with more than one official language. While multilingual countries make up around two-third of the world's population, future research could test whether the same antecedents are applicable in monolingual societies.

Practical implications

The findings help managers to understand in which situations consumers may be willing to switch language, and in which situations it is important to serve consumers in more than one language.

Originality/value

The paper is the first to draw upon both the service management literature and the sociolinguistic literature to develop and test a model to explain consumer language preferences. This model may help managers to develop strategies for customer service in multilingual markets.

Details

Management Decision, vol. 52 no. 5
Type: Research Article
ISSN: 0025-1747

Keywords

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Article
Publication date: 18 May 2021

Jona T. Garz

This paper has two purposes. One is to examine the ways mentally disabled children were disciplined and cared for in Berlin, Germany/Prussia, at the end of the 19th…

Abstract

Purpose

This paper has two purposes. One is to examine the ways mentally disabled children were disciplined and cared for in Berlin, Germany/Prussia, at the end of the 19th century, by considering the way the architecture of the asylum affected the practices within it. The second purpose is to examine the manner in which the practices at the Dalldorf Asylum, especially the administrative paperwork, fabricated and stabilized the medico-pedagogical category of “feeble-mindedness”.

Design/methodology/approach

This paper engages with reflections on asylum architecture and its connection to disciplining bodies as shown in Disability History and linking these insights to recent scholarship from the field of Science and Technology Studies on the fabrication of knowledge through observation. Drawing on microhistory as methodology it examines the fabrication of “feeble-mindedness” with and within the Dalldorf Asylum, focusing on architecture and design as well as administrative practices.

Findings

The analysis of the asylum's architecture reveals how certain ideas of hygiene and control derived from 19th century psychiatry, along with personal attentiveness and individualized learning were incorporated into the building, creating the notion of a “feeble-minded child” as being simultaneously dangerous and in danger. The paper further shows how the professionals involved were struggling with diagnosing these children, further showcasing that the space as well as the categorization of children, oscillating between psychiatry and pedagogy, has to be understood as contested.

Originality/value

This paper engages findings on the disciplining structures organizing everyday life within the asylum with concepts of fabricating knowledge as central to science studies. The Dalldorf Asylum, the earliest state-funded asylum for mentally disabled children in Germany and largely understudied, is used as the main research object. A microhistorical approach allows to make visible the intricate yet mundane practices involved in stabilizing the category of “feeble-mindedness”.

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Book part
Publication date: 14 June 2019

Oliver Gassmann, Jonas Böhm and Maximilian Palmié

Abstract

Details

Smart Cities
Type: Book
ISBN: 978-1-78769-613-6

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Article
Publication date: 3 May 2011

Jonas Månsson and Lennart Delander

One of the most successful labour market programmes in Sweden is a start‐up subsidy programme for job seekers registered at the public employment service. The purpose of…

Abstract

Purpose

One of the most successful labour market programmes in Sweden is a start‐up subsidy programme for job seekers registered at the public employment service. The purpose of this paper is to examine if there are gender differences in outcomes of this programme.

Design/methodology/approach

The analysis compares the outcome for female participants of the start‐up programme with that of four other matched groups: male and female non‐participants, male non‐participants, female non‐participants, and male participants.

Findings

The authors' results indicate that females entering the programme have a higher success rate than both female and male non‐participants; however, the impact is less in comparison with male than with female non‐participants. Compared to a matched sample of males in the start‐up scheme, female participants are less successful.

Originality/value

The paper concludes is that it is essential to find evidence regarding which programmes work for which target groups and to find out why effects differ by categories. Such knowledge could be used for fine‐tuning labour market policy programmes.

Details

Equality, Diversity and Inclusion: An International Journal, vol. 30 no. 4
Type: Research Article
ISSN: 2040-7149

Keywords

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Book part
Publication date: 14 June 2019

Oliver Gassmann, Jonas Böhm and Maximilian Palmié

Abstract

Details

Smart Cities
Type: Book
ISBN: 978-1-78769-613-6

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Article
Publication date: 12 September 2016

Gerald Burch, Jacob A. Heller, Jana J. Burch and Nathan A. Heller

Empirical research has demonstrated that web-based classes offer similar learning outcomes as face-to-face classes. The purpose of this paper is to examine the unintended…

Abstract

Purpose

Empirical research has demonstrated that web-based classes offer similar learning outcomes as face-to-face classes. The purpose of this paper is to examine the unintended effects of delivery method (web-based or face-to-face) on student learning, competency development, and student engagement.

Design/methodology/approach

Exam grades and a survey were collected from 180 undergraduate business students at a public university in the Southern USA. All students were enrolled in the same course, taught by three instructors.

Findings

One-way analysis of variance of the mean showed that declarative and procedural knowledge attained was not statistically significantly different for web-based or face-to-face instruction. However, students in the face-to-face sections reported higher attainment of cognitive intelligence competencies, social intelligence competencies, overall student engagement, emotional engagement, cognitive engagement in class, and cognitive engagement out of class although these outcomes were not specifically targeted as learning outcomes.

Research limitations/implications

Research participants all came from one course, at one university.

Practical implications

There are potentially beneficial, unintended outcomes associated with face-to-face courses. Web-based learning courses may require a redesigned approach that addresses these benefits by adding course elements and tasks that increase student engagement and creates opportunities for development of cognitive and social intelligence competencies.

Originality/value

Little research has been conducted on unintended learning outcomes such as competency development and student engagement. Therefore, this study demonstrates that educators should consider factors beyond learning assessment when comparing web-based to face-to-face courses.

Details

Journal of Management Development, vol. 35 no. 8
Type: Research Article
ISSN: 0262-1711

Keywords

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Article
Publication date: 1 September 2000

Index by subjects, compiled by K.G.B. Bakewell covering the following journals: Facilities Volumes 8‐17; Journal of Property Investment & Finance Volumes 8‐17; Property…

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25614

Abstract

Index by subjects, compiled by K.G.B. Bakewell covering the following journals: Facilities Volumes 8‐17; Journal of Property Investment & Finance Volumes 8‐17; Property Management Volumes 8‐17; Structural Survey Volumes 8‐17.

Details

Facilities, vol. 18 no. 9
Type: Research Article
ISSN: 0263-2772

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