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Article
Publication date: 24 June 2021

Andrews Adugudaa Akolaa, John Paul Basewe Kosiba, Felix Appiah and Akua Akuffo Nyanteh

This study investigates the effect of product quality and price fairness on consumer cause-related marketing (CRM) participation and also the moderating role of donation-related…

Abstract

Purpose

This study investigates the effect of product quality and price fairness on consumer cause-related marketing (CRM) participation and also the moderating role of donation-related customer predispositions (i.e. empathy and cause importance) on this relationship.

Design/methodology/approach

Data for the study were obtained from 240 respondents. A structural equation modelling approach was used in analysing the data.

Findings

Results from the analysis indicate that fair pricing and product quality affect CRM participation. The findings also provide insights into the moderation role of empathy and cause importance.

Originality/value

Prior research studied the effect of promotion on CRM participation; however, this study examines the effect of product and price. The findings offer insight into issues of research and managerial interest, offering insightful implications to the academic and practitioner communities in developing countries, respectively.

Details

International Journal of Emerging Markets, vol. 18 no. 7
Type: Research Article
ISSN: 1746-8809

Keywords

Book part
Publication date: 16 August 2023

Mohammed Majeed and John Paul Basewe Kosiba

The purpose of this study is to explore the indigenous business incubators with special emphasis on the Kente weaving industry. The study highlights the formation, incubation…

Abstract

The purpose of this study is to explore the indigenous business incubators with special emphasis on the Kente weaving industry. The study highlights the formation, incubation, challenges, opportunities and strategies for success based on the Kente indigenous business model. The Kente subsector is in the clothing industry and accommodates small and medium-sized enterprises (SMEs) in Ghana. The study adopts a qualitative and descriptive case study design with five SME Kente shop owners as respondents. Findings reveal that some owners inherited their business, whilst others established them themselves. Owners incubate their business via shared services, ad hoc business advice, financial management, family support, employee relationship management and prayers. The challenges often encountered were inadequate financial backing, lack of government support and business competition. The opportunities harnessed were technology, growing market demand and innovation.

Finally, in respect of the knowledge of Kente weaving, it was found that the weavers learnt from their elders that weaving is the skill of a spider, a prestige to Asantes. The chapter concludes that Kente business has the potential to contribute to the socio-economic development of Ghana and Ghanaians. It is recommended that SME owners invest in individual, team and organisational learning and build capacity for technology implementation. The study also provides recommendations for business actors in the textile industry to engage in collaboration with owners of SME Kente businesses to address the challenges.

Details

Casebook of Indigenous Business Practices in Africa
Type: Book
ISBN: 978-1-80262-251-5

Keywords

Content available
Book part
Publication date: 16 August 2023

Abstract

Details

Casebook of Indigenous Business Practices in Africa
Type: Book
ISBN: 978-1-80262-251-5

Access

Year

Last 12 months (3)

Content type

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