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Article
Publication date: 8 February 2016

John Ashton

451

Abstract

Details

Journal of Financial Regulation and Compliance, vol. 24 no. 1
Type: Research Article
ISSN: 1358-1988

Open Access
Article
Publication date: 20 May 2021

Jonatan Södergren and Niklas Vallström

The twofold aim of this theory-building article is to raise questions about the ability of queer cinema to transform market culture and ideologies around gender and sexuality…

2957

Abstract

Purpose

The twofold aim of this theory-building article is to raise questions about the ability of queer cinema to transform market culture and ideologies around gender and sexuality. First, the authors examine how the very capitalization of queer signifiers may compromise the dominant order from within. Second, the authors address how brands possibly can draw on these signifiers to project authenticity.

Design/methodology/approach

Through visual methods of film criticism and the semiotic analysis of three films (Moonlight, Call Me By Your Name and Portrait of a Lady on Fire), the authors outline some profound narrative tensions addressed by movie makers seeking to give an authentic voice to queer lives.

Findings

Brands can tap into these narrative attempts at “seeing the invisible” to signify authenticity. False sublation, i.e. the “catch-22” of commodifying the queer imaginaries one seeks to represent, follows from a Marcusean analysis.

Practical implications

In more practical terms, “seeing the invisible” is proposed as a cultural branding technique. To be felicitous, one has to circumvent three narrative traditions: pathologization, rationalization and trivialization.

Originality/value

In contrast to Marcuse's pessimist view emphasizing its affirmative aspects, the authors conclude that such commodification in the long term may have transformative effects on the dominant ideology. This is because even if something is banished to the realm of imagination, e.g. through aesthetic semblance, it can still be enacted in real life.

Details

Arts and the Market, vol. 11 no. 3
Type: Research Article
ISSN: 2056-4945

Keywords

Content available
Book part
Publication date: 20 August 1996

Abstract

Details

The Peace Dividend
Type: Book
ISBN: 978-0-44482-482-0

Content available
Book part
Publication date: 20 August 1996

Abstract

Details

The Peace Dividend
Type: Book
ISBN: 978-0-44482-482-0

Content available
Book part
Publication date: 28 February 2020

Timothy J. Dickey

Abstract

Details

Library Dementia Services
Type: Book
ISBN: 978-1-83867-691-9

Open Access
Article
Publication date: 20 February 2023

Xin Yue Zhang and Sang Yoon Lee

In the current dynamic business environment, Internet of Things (IoT) is employed by a number of companies in the logistics industry to achieve intelligent sorting, network…

1869

Abstract

Purpose

In the current dynamic business environment, Internet of Things (IoT) is employed by a number of companies in the logistics industry to achieve intelligent sorting, network optimization, real-time tracking and simplifying last-mile service. Although logistics entities are trying to introduce IoT into their business areas, users' perception of this new technology is still limited. This paper aims to develop a research model for the factors influencing the user adoption of IoT technology in the logistics industry.

Design/methodology/approach

In this study, based on the major theories on the application of new technologies such as technology acceptance model (TAM), technology–organization–environment (TOE) and innovation diffusion theory (IDT), a new research model was established to identify factors affecting customers' behavioral intention (BI) to adopt IoT technology provided by logistics companies. In addition, the authors surveyed unspecified customers of Cainiao Logistics Network, which is in charge of the logistics operation of Alibaba Group, China's largest e-commerce company, and tested the causality between the latent variables presented in the model using the structural equation model (SEM).

Findings

This empirical study shows that the support system of a logistics company and users' innovative propensity significantly affect perceived ease of use (PEOU) and BI for logistics services to which IoT technology is applied. It also presents that users' perceived security and enjoyment significantly affect perceived usefulness (PU) and BI. In addition, it was possible to confirm that the causal structure between variables suggested by TAM that PEOU has a significant effect on PU and BI, and PU has a substantial effect on BI.

Practical implications

Logistics companies should expand and upgrade technical support systems so that customers can flexibly accept logistics services with IoT technology and make efforts to alleviate customers' concerns about personal information leakage. In addition, it is necessary to find customers with an inclusive attitude toward using new technologies, to induce them to become leading users of logistics devices with IoT technology and to find various ways to amplify their enjoyment. Through a strategic approach to these technical and individual factors, it will be possible to boost customers' intention to use IoT logistics services.

Originality/value

As far as the authors know, this paper is the first study to set significant factors that affect users' BI to use IoT technology-applied logistics services provided by logistics companies and empirically analyze the causal relationships between proposed latent variables.

Details

Journal of International Logistics and Trade, vol. 21 no. 1
Type: Research Article
ISSN: 1738-2122

Keywords

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