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The purpose of this paper is to build upon reward-learning theory and examine the role of indulgent food consumption and habitual eating behaviors as a means of emotional coping.

Both qualitative and quantitative methods were enlisted to explore emotional eating and indulgent tendencies. In Phase 1 of this research, participants responded to open-ended questions regarding the drivers of emotional eating. In Phase 2, a theoretically driven model was developed from Phase 1 findings and quantitative data was collected to test it.

Phase 1 findings indicate that negative terms such as “stressed” and “distract” were more prevalent in the high emotional coping group as opposed to the low emotional coping group. Building from Phase 1, findings from Phase 2 demonstrate a link between emotional eating and indulgent food consumption, underscoring the impact of habitual behaviors. Specifically, emotional coping frequency fully explains the relationship between emotional eating habits and indulgent eating frequency, while intentions to eat indulgent foods partially mediates the relationship between attitude toward indulgent foods and indulgent food consumption frequency. In addition, intentions to eat indulgent foods partially mediates the relationship between emotional coping frequency and indulgent food consumption frequency.

Social marketing efforts can be enlisted to de-market fatty foods to individuals prone to engaging in emotional eating. Individuals might also be encouraged to use emotion regulation techniques to help manage negative emotions.

This research contributes to the existing marketing and consumer well-being literature by exploring the role of habit formation in the development of emotional eating and indulgent food consumption.

This chapter discusses the growing use of social media during election campaigns in Ghana. It examines how social media platforms like Facebook and Twitter became preferred tools for voter engagement, mobilisation and campaign for political parties and their presidential and parliamentary candidates in the 2020 elections in Ghana. It establishes that social media are gradually surpassing traditional/legacy media as the preferred media choice for political mobilisation, civic engagement and political communication in Ghana. The chapter reviews the European Union Election Observation Mission (EOM) report through social media affordance lens. This chapter attempts to answer two critical questions: To what extent did political parties and presidential candidates in Ghana use social media in electioneering campaigns during the 2020 elections and, which social media platforms were highly preferred by political parties and presidential candidates in engaging the electorate? The EOM's data indicators show the prominence of Facebook and Twitter as significant in political party campaigns during the period under study. Preliminary analysis also points out that the ruling New Patriotic Party (NPP) and their presidential candidate, Nana Akufo Addo including the opposition National Democratic Congress and their leader, John Dramani Mahama, spent thousands of dollars on Facebook advertisements for extensive voter mobilisation.

This paper aims to investigate the influential aspects of industrial branding in building customer brand engagement from the buyer’s and the seller’s points of view. Collecting buyer and seller information is essential to understand business-to-business interaction better. Buyer’s and seller’s perspective integration is significant for stakeholders to develop proper strategies to achieve customer brand engagement.

This study uses a structural equation model to examine the antecedents of customer brand engagement from the buyer’s perspective; then, the result is compared with the seller’s view by conducting an analytical hierarchy process. The authors exercise 140 valid data from the buyer’s industry and 9 experts from the seller’s industry.

This study finds that in developing customer brand engagement, rational brand quality is the most influential from the buyer’s view and top priority from the seller’s view. Surprisingly, both parties have different perspectives about the second and third priorities. The buyers put emotional brand associations as a second priority; perceived value is meaningless and insignificant. On the contrary, the sellers set the perceived value as the second priority and emotional brand associations as the last.

The respondents from the buyer industry cover various industries, and the research is limited to the buyer and the seller in the chemical polymer emulsion market, a market where product quality and application quality on the buyers’ side are essential and where the buyer–seller interaction is intense. Replicating the study in other industries and cultural backgrounds is recommended for generalization.

The paper’s novelty is that there are different priorities and perspectives from the buyer’s and the seller’s views. This study contributes to industrial brand engagement research studies. Investigation of the buyer’s and the seller’s perspectives in industrial brand engagement research studies is still limited.

Precise and accurate observation, what we see, and the perception of emotion, what we sense and feel, lead to a more reliable evaluation and thus to better management of complex situations. Therefore, perception, observation and judgement are critical success factors in fostering innovation leadership at individual and team levels. This chapter outlines how these aspects need to be considered to facilitate the discovery, reflection and implementation of new ideas and solutions. We look at scientific areas such as neuroscience and positive psychology and apply the research to different professional areas. Based on this, we introduce ‘Coaching with Art’ as a method to train perceptiveness as a quality for self and team leadership to better cope with the challenges and opportunities of innovation processes.

This study aims to identify the bioactive compounds in the Onion (Allium burdickii [A.B]) bulb using Raman and Fourier transform infrared spectroscopy (FTIR) spectroscopy. It assessed the extraction conditions of bioactive compounds from A.B. while evaluating the best extraction conditions.

The research opted for an experimental qualitative approach. It examined the extraction conditions of A.B., namely, temperature (°C), time (min) and mass-to-liquor ratio (M:R) using ultraviolet-visible spectrophotometry. Identification of bioactive compounds present in the dye was performed using Raman spectroscopy and the validation of the results was done by FTIR spectroscopy.

The study determined the best extraction conditions (time, temperature, M:R) for A.B bulb. The study confirmed the presence of bioactive compounds.

The limitation was quantification of bioactive compounds in A.B bulb.

The findings prove that the A.B. bulb can provide a sustainable source of bioactive compounds (functionalized compounds). The study provides suitable extraction conditions for A.B. and further elaborates on the techniques for identifying bioactive compounds in A.B. bulb extracts.

The study provides A.B. as a source of bioactive compounds and a clean dye for textile coloration.

To the best of the authors’ knowledge, there is no documented study on the qualitative analysis of bioactive compounds in A.B using Raman and FTIR. Therefore, the study fulfils the identified need to ascertain alternative procedures for the analysis of bioactive compounds.

The analyses of civil–military relations during public health emergencies are traditionally confined to applications in international and humanitarian action related to conflict and disaster. The expansive global response to the COVID-19 pandemic fused health and national security issues, and such a response involved extensive collaboration between the military and civil sectors. The expanded scope and centrality of the military in government pandemic response have been noted globally, and Southeast Asia presented interesting developments. This study investigates how the pandemic affected civil–military relations in the region by looking at the cases of the Philippines and Malaysia. First, it assesses the extent to which the pandemic has been framed within the security language through war analogies that rationalised military response. Second, it investigates the roles of the military in the respective governments’ public health emergency response, providing clues on how the increased military intervention affected people’s trust and confidence in public institutions during the pandemic. The study finds that securitising the pandemic correlated to expanding the military’s power and scope in the government response, but notes that civil–military relations remained dependent on the historical roles of the armed forces in politics and society. The two countries have similarly framed the pandemic as a security threat, but the military’s participation in Malaysia’s response shows development opportunities, while the case of the Philippines reveals how a military-centric pandemic response could lead to deleterious effects.

Teaching effectiveness is essential to student learning, engagement and success. This study aims to identify the perceived teaching effectiveness attributes from the student’s perspective through a pilot study.

A comprehensive literature review identified 6 demographic and 25 teaching effectiveness characteristics. The Kano model was used to gather and analyze the student’s voices. The research validated the survey instrument using Cronbach’s alpha to ensure internal consistency and Chi-square goodness of fit to test the data distribution. Differences in response patterns were analyzed using Fisher’s exact test. Furthermore, the magnitude of the effect between the teaching effectiveness attributes was determined using Cramer’s V test.

This study determined that students perceived 19 attributes as one-dimensional, 3 as indifferent, 2 as attractive and 1 as one-dimensional and attractive. The analysis found differences in response patterns concerning readings and materials, grading rubrics to set assignment expectations and group/teamwork on projects.

As a pilot study, the sample size was small. Additional research should validate the survey using a larger sample. While the study results are specific to the college surveyed, other educators can use the methodology to identify the attributes important to their students.

Categorizing attributes based on the student’s voice enables instructors to focus on attributes that will improve the learning experience.

This research provides a comprehensive methodology for identifying critical teaching effectiveness attributes from the student’s perspective.