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The purpose of this paper is to summarize the current thinking on intermediation and disintermediation, extract candidate drivers for this cycle, capture the expert opinions on what is driving the cycle and determine the quantitative and qualitative conclusions related to the electronics industry supply network integration and requirements for its success.

A series of one‐on‐one expert interviews were conducted to establish the validity of the initial list of drivers and to add to this list based upon their expert knowledge. A web‐based survey followed with the purpose of validating the final dimensions list and assessing the various alternative value propositions that intermediaries should be considering. Finally, a Delphi exercise concluded this research thrust by convening experts in the electronics supply network for a one‐day review of the results and a distillation of the results into expert forecasts of directions and trends.

Any supply chain intermediary must achieve “Operational Excellence” in their chosen field of endeavor for them to remain competitive in the electronics industry. But this condition is a necessary but not sufficient predictor of business success. The intermediary service “Bundles” bring more value than individual cash flow, material flow, information flow or knowledge flow alone. And unbundling one flow from the others does not seem to provide a successful disintermediation platform.

The paper provides electronics industry firms an assessment of the fundamental conclusions that must be addressed for this industry to better withstand another industry downturn than it did in the previous recessionary period (2001‐2002).

This paper documents the first triangulated research project where knowledgeable experts within the electronics industry supply network were polled to determine the fundamental drivers for the intermediation/disintermediation cycle present in the electronics industry today.

This paper aims to describe the archival holdings of the History of Advertising Trust Archives as a potential resource for marketing historians.

This paper provides a description of the History of Advertising Trust Archives and their value for marketing historians.

The paper introduces the History of Advertising Trust Archives to the readers of the Journal of Historical Research in Marketing.

The purpose of this paper is to examine the usefulness of fusion as a means of improving the precision of automated opinion detection.

Five system fusion methods are proposed and tested using runs submitted by the Text REtrieval Conference (TREC) Blog06 participants as input. The methods include a voting method, an inverse rank method (IRM), a linear‐normalised score method and two weighted methods that use a weighted IRM score to rank the document.

Mean average precision (MAP) is used as an indicator of the performance of the runs in this study. The best system fusion method achieves a 55.5 percent higher MAP result compared with the highest MAP result of any individual run submitted by the Blog06 participants. This equates to an increase in detection of 2,398 relevant opinion documents (21 percent).

System fusion can be used to improve upon the results achieved by existing individual opinion detection systems. On the other hand, multiple opinion detection approaches can be combined into one system and fusion used to combine the results to build in diversity. Diversity within fusion inputs can increase the improvements achieved by fusion methods. The improved output from a diverse opinion detection system will then contain a higher number of relevant documents and reduce the incidence of high‐ranking non‐relevant documents and low‐ranking relevant documents.

The fusion methods proposed in this study demonstrate that simple fusion of opinion detection systems can improve performance.

While international and even national brand owners may be more concerned with tailoring their brands for local markets, local and regional brand owners are still keen to expand to national level. Examines the elements of the decision‐making process for brand owners expanding beyond their home region, and compares this process with the internationalisation of national brands. Case study research in five companies from the UK food and drink sector provides examples, and a checklist for decision making is proposed.

For generations, Britain has had a household delivery of fresh milk; from the days before the Great War when it was delivered by a horse‐drawn milk float, with the roundsman often bringing the housewife to the door with his cries of “Milk‐O!”. The float had a churn and milk was delivered in a small can, served out by a dipper. This was the start of the distributive trade, organised between the Wars, from which the present industry has emerged. The trade gave universal acceptance to the glass bottle, returnable for household delivery, only the method of sealing has changed. There have been many demands for its abandonment in favour of the carton, of which recent years has seen a rise in its use in the increasing sales of milk by supermarkets and stores. Despite the problems with returnable vessels, the glass bottle has a number of advantages. The milk, including the cream line, is clearly visible, and short measure is most unlikely, which is a growing problem with carton‐filled milk. The number of prosecutions for short measure with cartons must be causing concern to trading standards departments. There is nothing to indicate the offence until the carton is opened.

The importance of sanitary conditions in the production, manufacture, and distribution of foods was never greater than to‐day, for less of the food consumed by the individual is produced and prepared at home than ever before; and likewise, the necessity for sanitary laws in regard to foods was never more keenly realised. The disclosures of the insanitary conditions in our packing houses, exaggerated in many instances, has aroused public indignation. The newspapers added fuel to the flame by rehashing every case in recent history containing anything gruesome or revolting in connection with the preparation of food products. These reports, appearing day after day in the newspapers, gave the public the false impression that the manufacture of human bodies into food products was a matter of not uncommon occurrence, and that insanitary conditions prevailed in the manufacture of most foods. The discussion was continued until not only this country, but Europe, looked with suspicion on the food products of the United States.

The article argues that many of the practices associated with the concept of human resource management were flourishing under different names before the notion of HRM emerged in the mid‐1980s. There have been many developments in these practices but they have been evolutionary. They have not happened because of any revolutionary new approaches derived from HRM theory. The fact that the pace of change in personnel management is faster now than before the 1980s is not attributable to the advent of HRM as a philosophy. It has been forced on organisations by the rapidly changing business, political, economic and social environment. It has also taken place as a result of the increased professionalism of personnel practitioners encouraged by the Chartered Institute of Personnel and Development and by the burgeoning academic institutions which have disseminated ideas about human resource management more comprehensively through a wider range of high quality publications.

John Cole shows how consumer demand for fewer additives provides the smaller food manufacturers with an ideal opportunity for product development.

The purpose of this study is twofold: first to demonstrate the application of an algorithm using contextual data to ascertain consumer personality traits; and second to explore the factors impacting the relationship between personality traits and advertisement persuasiveness.

A mixed-method approach that comprises two distinct yet complementary studies. The first uses quantitative methods and is based on a sample of 35,264 retail banking customers. Study 2 explores the findings that emerge from Study 1 using qualitative methods.

This paper finds that matching consumer personality with congruent advertising messages can lead to more effective consumer persuasion for most personality types. For consumers who exhibit neurotic personality traits, ameliorating perceived risks during purchasing and providing cues for social acceptance and goal attainment are important factors for advertising effectiveness. These factors also had a positive impact on the purchasing behaviour of extroverted consumers.

This research focusses on understanding purchasing behaviour based on the most dominant personality trait. However, people are likely to exhibit a combination of most or even all of the Big Five personality traits.

Building on advances in natural language processing, enabling the identification of personality from language, this study demonstrates the possibility of influencing consumer behaviour by matching machine inferred personality to congruent persuasive advertising. It is one of the few studies to use contextual instead of social media data to capture individual personality. Such data serves to capture an authentic rather than contrived persona. Further, the study identifies the factors that may moderate this relationship and thereby provides an explanation of why some personality traits exhibit differences in purchasing behaviour from those that are anticipated by existing theory.

Although the idea that people are more likely to be responsive to advertising messages that are congruent with their personality type has already been successfully applied by advertising practitioners and documented by advertising scholars, this study extends existing research by identifying the factors that may moderate this relationship and thereby provides an explanation why some personality traits may exhibit differences in purchasing behaviour from those that are anticipated by existing theory.