Search results

1 – 10 of 48
Content available
Book part
Publication date: 30 July 2018

Abstract

Details

Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

Content available
Book part
Publication date: 7 June 2007

Abstract

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-84855-984-4

Content available
Book part
Publication date: 1 January 2005

Naresh K. Malhotra

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

Content available
Article
Publication date: 1 March 2009

James McAlexander, Rachel Nelson and Chris Bates

Entrepreneurship is a source of innovation, job creation, and vibrancy for local and regional economies. As a direct result, there is a profound interest in creating an…

1194

Abstract

Entrepreneurship is a source of innovation, job creation, and vibrancy for local and regional economies. As a direct result, there is a profound interest in creating an infrastructure that effectively encourages entrepreneurship and incubates entrepreneurial endeavors. Western State University has responded to this call by developing the Harvey Entrepreneurship Program, which is integrated in the Enterprise Residential College.The Harvey program provides a socially embedded experiential learning approach to entrepreneurial education. Faculty, students, entrepreneurs, and technical experts are drawn together in an environment that provides space for business incubators and an entrepreneurially focused curriculum. In this article, we present a case study in which we use qualitative research methods to explore the benefits and challenges of creating such a program.The delivery model that Enterprise Residential College provides for entrepreneurial education is examined through the perspectives of program administrators, faculty, and students. The findings reveal evidence that a residential college can form a powerful nexus of formal instruction, experiential learning, socialization, and networking to influence entrepreneurship. We discuss relevant findings that may aid others considering similar endeavors.

Details

New England Journal of Entrepreneurship, vol. 12 no. 2
Type: Research Article
ISSN: 2574-8904

Content available
Book part
Publication date: 22 November 2012

Abstract

Details

Research in Consumer Behavior
Type: Book
ISBN: 978-1-78190-022-2

Content available
Book part
Publication date: 17 July 2007

Abstract

Details

Multi-Level Issues in Organizations and Time
Type: Book
ISBN: 978-0-7623-1434-8

Content available
Book part
Publication date: 30 October 2009

Abstract

Details

Studies in Symbolic Interaction
Type: Book
ISBN: 978-1-84855-785-7

Content available

Abstract

Details

Qualitative Market Research: An International Journal, vol. 26 no. 2
Type: Research Article
ISSN: 1352-2752

Content available
Article
Publication date: 30 October 2009

Robert Guang Tian

495

Abstract

Details

Journal of Consumer Marketing, vol. 26 no. 7
Type: Research Article
ISSN: 0736-3761

Keywords

Content available
Book part
Publication date: 10 December 2021

Lyndsay M.C. Hayhurst, Holly Thorpe and Megan Chawansky

Abstract

Details

Sport, Gender and Development
Type: Book
ISBN: 978-1-83867-863-0

1 – 10 of 48