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Article
Publication date: 1 March 2004
Nigel Currie discusses the recent formation of the European Sponsorship Association and the role he sees it playing in the development of sponsorship in Europe, including how ESA…
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Abstract
Nigel Currie discusses the recent formation of the European Sponsorship Association and the role he sees it playing in the development of sponsorship in Europe, including how ESA plans to work with the academic community. He also discusses key issues facing the sponsorship industry, such as the tobacco sponsorship ban, the need for better evaluation and the different stages of development of sponsorship across Europe.
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