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Article
Publication date: 28 February 2005

John A. Parnell and Lewis Hershey

This study considers the viability of the combination strategy with regard to the Porter and Miles & Snow generic strategy typologies. Within each framework, it is possible to…

Abstract

This study considers the viability of the combination strategy with regard to the Porter and Miles & Snow generic strategy typologies. Within each framework, it is possible to pursue a “combination strategy,” whereby dimensions of two or more pure strategies are incorporated simultaneously. The present study presents findings from a recent assessment of perceptions of 415 American and Mexican managers regarding their firms’ strategies and levels of performance. Data suggests that combination strategies can be associated with either inferior or superior performance. This paper also suggests that additional research should considerre‐visit the I/O versus resource‐based schism and seek to integrate the two schools of thought into a broader consensus.

Details

International Journal of Commerce and Management, vol. 15 no. 1
Type: Research Article
ISSN: 1056-9219

Keywords

Article
Publication date: 21 November 2008

Donald L. Lester, John A. Parnell, William “Rick” Crandall and Michael L. Menefee

This exploratory study seeks to bridge a gap in the literature by exploring the life cycle‐strategy relationship to discover the preferred strategy for high and low performing…

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Abstract

Purpose

This exploratory study seeks to bridge a gap in the literature by exploring the life cycle‐strategy relationship to discover the preferred strategy for high and low performing firms in four of the five stages of the organizational life cycle.

Design/methodology/approach

In total, 600 managers randomly chosen from chamber of commerce membership lists in the southern USA were mailed an extensive scale that included items to measure life cycle stage, generic strategy, industry attractiveness and stability, size, and satisfaction with performance. The instrument included 20 life‐cycle items, four items for each of the five stages.

Findings

Partial support was found for the expected relationship between strategy and performance as firms move through the organizational life cycle. New, high‐performing organizations that were satisfied with their performance preferred first mover strategies, while renewing organizations categorized as high performers also emphasized the first mover strategic approach. Mature high performers preferred a uniqueness strategy over one based on efficiency.

Research limitations/implications

The fifth proposition, concerning declining firms, could not be adequately tested. Other limitations of this study include the limited sample size, the limited size variance of participating firms, and the cross‐industry nature of the sample. Combining the research stream of organizational life cycle with generic strategies and satisfaction with performance complicated the project.

Practical implications

Life cycle and performance research provides managers with a snapshot of high and low performing firms and an understanding of how their situation, decision‐making style, strategy and structure fit. High performers focus on proactive, first mover strategies.

Originality/value

The organizational life cycle is operationalized, demonstrating characteristics for high and low performing firms in each stage except decline.

Details

International Journal of Commerce and Management, vol. 18 no. 4
Type: Research Article
ISSN: 1056-9219

Keywords

Article
Publication date: 1 February 1994

John A. Parnell, Linda Everett and Peter Wright

In a study of catalog and mail‐order houses, both perceptual and objective measures of risk supported the U‐shaped risk‐return association proposed by Fiegenbaum and Thomas…

Abstract

In a study of catalog and mail‐order houses, both perceptual and objective measures of risk supported the U‐shaped risk‐return association proposed by Fiegenbaum and Thomas. Results also supported prospect theorists contention that there is a steeper slope for firms below the target performance. Unlike the prediction by prospect theory that steeper slopes exist around the referent point, steeper slopes were found in the outermost tertiles.

Details

The International Journal of Organizational Analysis, vol. 2 no. 2
Type: Research Article
ISSN: 1055-3185

Article
Publication date: 8 February 2008

Ruzita Jusoh and John A. Parnell

The purpose of this paper is to contribute to a better understanding of competitive strategy and performance measurement in the Malaysian context by applying a modified version of…

8508

Abstract

Purpose

The purpose of this paper is to contribute to a better understanding of competitive strategy and performance measurement in the Malaysian context by applying a modified version of Conant et al's generic strategy scale and categorizing Malaysian firms along the Miles and Snow business strategy typology.

Design/methodology/approach

Competitive strategy and performance measurement were assessed via survey. A total of 975 firms were randomly selected from the directory of Federation of Malaysian Manufacturers (FMM) as listed in 2003. Overall, 133 surveys were returned, 120 of which were usable for analysis.

Findings

Results suggest that Malaysian firms view competitive strategy differently and are more likely than their Western counterparts to emphasize the use of financial measures of organizational performance. Findings also highlight the difficulties faced when Western measurement scales are employed in non‐Western emerging nations.

Research limitations/implications

Because greater emphasis was placed on financial rather than non‐financial measures, results indicate a statistically significant different improvement only in sales growth and ROI performance among the three strategy categories. Strategy researchers should focus their attention to the use of multiple performance measures in assessing firm's performance as shown by the significant different in the use of customer satisfaction and loyalty measures, as well as employee satisfaction and training measures.

Originality/value

These findings hold relevance for executives responsible for the formulation and implementation of business strategy. A better understanding of the relationship between business strategy and performance measures using the BSC perspectives of measures has been provided. The study provides some useful insights into the role of performance measures. In addition, this study conveys the message to top managers and designers of performance measurement tools–most notably the balanced scorecard– should pay particular attention to non‐financial performance measures in implementing their organization's strategy.

Details

Management Decision, vol. 46 no. 1
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 26 May 2023

Matthew T. Oglesby, John A. Parnell and Diane C. Kutz

This study analyzes strategic flexibility with a two-dimensional approach (structural and decisional flexibility). It also investigates the relationships among competitive…

2142

Abstract

Purpose

This study analyzes strategic flexibility with a two-dimensional approach (structural and decisional flexibility). It also investigates the relationships among competitive strategy, structural flexibility, decisional flexibility, and financial and nonfinancial performance.

Design/methodology/approach

The authors collected data from members of 16 chambers of commerce in the United States and used PLS-SEM (partial least squares structural equation modeling) to test the hypotheses.

Findings

The findings suggest that strategic flexibility impacts financial and nonfinancial performance in different ways. While financial performance is influenced by both the structural and decisional dimensions of strategic flexibility, nonfinancial performance is impacted only by structural flexibility. In addition, the research indicates a negative relationship between cost leadership and structural flexibility and positions structural flexibility as a mediator between cost-leadership and nonfinancial performance.

Originality/value

The authors contribute to strategic flexibility research in the following ways: (1) analyzed the impact on nonfinancial performance; (2) examined structural and decisional elements and (3) identified cost leadership as a potential barrier.

Details

Journal of Strategy and Management, vol. 16 no. 4
Type: Research Article
ISSN: 1755-425X

Keywords

Article
Publication date: 1 March 2001

John A. Parnell and Shawn Carraher

Researchers have investigated the link between business strategy and performance, the process of resource acquisition and employment, and issues associated with strategy…

Abstract

Researchers have investigated the link between business strategy and performance, the process of resource acquisition and employment, and issues associated with strategy implementation. However, empirical investigations into the moderating or mediating effects of resource deployment and implementation in the strategy‐performance relationship have been lacking. Data analyzed in the present study lends support for the notion that the appropriate strategy should be aligned with specific resource competencies if the strategy is to be successful.

Details

International Journal of Commerce and Management, vol. 11 no. 3/4
Type: Research Article
ISSN: 1056-9219

Article
Publication date: 8 February 2011

John A. Parnell

This paper aims to assess the influence of strategic capabilities on the business strategy‐performance relationship among retail businesses in Argentina, Peru, and the USA.

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Abstract

Purpose

This paper aims to assess the influence of strategic capabilities on the business strategy‐performance relationship among retail businesses in Argentina, Peru, and the USA.

Design/methodology/approach

Zahra and Covin's self‐reported scale was amended and utilized to categorize businesses along Porter's typology. Strategic capability scales were adopted from DeSarbo and associates. Self‐reporting scales to assess relative competitive and objective performance in the present study were adopted from Ramanujam and Venkatraman. A survey containing these scales was administered to 277 attendees at a retail trade show in the USA. The survey – translated into Spanish – was distributed by mail and completed by 136 retailers in Peru and 163 retailers in Argentina.

Findings

Links were assessed among strategic capabilities, generic business strategies, and performance in retail businesses in Argentina, Peru and the USA. Support was found for links between the focus strategy and both marketing and linking capabilities, between the differentiation strategy and technology capabilities, and between the cost leadership strategy and management capabilities. The low cost‐differentiation combination strategy was associated with high performance in strategic groups whose businesses possess strong management and technology capabilities. These findings highlight the importance of developing strategy‐specific capabilities as a foundation for superior performance.

Research limitations/implications

This study relied on self‐reported assessments of competitive strategy, organizational capabilities, and performance. It utilized cluster analysis, assessed only retailers, and considered only three nations.

Originality/value

Extant strategic group research highlights the link between group membership and firm performance. The present study reinforces previous research. In addition, the presence of organization‐specific strategic capabilities helps to explain why some businesses outperform others in the same strategic group.

Details

Management Decision, vol. 49 no. 1
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 8 August 2008

Donald L. Lester and John A. Parnell

This paper aims to present the results of an exploratory study of the organizational life cycle. Rather than approaching the construct from a small‐ or large‐ firm perspective, a

3575

Abstract

Purpose

This paper aims to present the results of an exploratory study of the organizational life cycle. Rather than approaching the construct from a small‐ or large‐ firm perspective, a model appropriate for all organizations is employed.

Design/methodology/approach

A survey was administered to 107 practicing managers to determine life cycle stage of their organizations and environmental scanning pursuits.

Findings

The study revealed that small firms are not only found in the first two life cycle stages – existence and survival – but also in the decline stage. In addition, support was not found for environmental scanning patterns previously postulated in the literature.

Practical implications

Managers of SMEs who wish to grow their organizations must understand the Gestalt changes necessary for successful progression to a large organization.

Originality/value

One life cycle model is appropriate for all organizations and can be utilized as a transition guide for strategic managers who recognize that their decisions are the real determinants of life cycle stage.

Details

Journal of Small Business and Enterprise Development, vol. 15 no. 3
Type: Research Article
ISSN: 1462-6004

Keywords

Case study
Publication date: 1 May 2011

John A. Parnell, John E. Spillan, Marlon R. McPhattar and Donald L. Lester

The decade from 2000 until 2010 was a turbulent time for Toyota Motor Company. The carmaker came under significant criticism from the United States government, consumers…

Abstract

The decade from 2000 until 2010 was a turbulent time for Toyota Motor Company. The carmaker came under significant criticism from the United States government, consumers throughout the world, and media critics amid allegations of poor quality control and vehicle safety concerns. Problems with accelerators and brake systems were found on several of its most popular models, a situation initially exacerbated by the slow and somewhat tentative response from top management. Toyota was accused of not addressing early warning signs that appeared several years before the crisis received intense negative publicity. Toyota struggled to retain the confidence of consumers and governmental regulators, eventually recalling approximately eight million automobiles.

Details

The CASE Journal, vol. 7 no. 2
Type: Case Study
ISSN: 1544-9106

Article
Publication date: 23 March 2010

Donald L. Lester, John A. Parnell and Shawn Carraher

This paper aims to present the results of an empirical study identifying desktop managers who spend all of their time engaged with the computer and the effects this has on…

Abstract

Purpose

This paper aims to present the results of an empirical study identifying desktop managers who spend all of their time engaged with the computer and the effects this has on organizations.

Design/methodology/approach

A survey was administered to 30 organizations in a southwestern US state to determine the presence of desktop managers.

Findings

The paper finds that desktop managers in an organization negatively impacted job satisfaction, organizational commitment, organizational citizenship, and the zest and vitality of subordinates.

Research limitations/implications

Only employees from 30 organizations were surveyed, and all were located in a specific geographic area of the USA.

Practical implications

The negative impact of desktop managers on organizational members points to a disturbing trend, that knowledge workers are not having their interactive communication needs with managers met.

Originality/value

The original scale developed for the study shows promise in identifying the presence of desktop managers in organizations.

Details

Journal of Management Development, vol. 29 no. 3
Type: Research Article
ISSN: 0262-1711

Keywords

11 – 20 of 374