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Reviews the academic and practitioner literature on retail operations and identifies five core elements of retail operations. Proposes a method by which managers can…
Reviews the academic and practitioner literature on retail operations and identifies five core elements of retail operations. Proposes a method by which managers can examine ways of improving their operations by the use of a modified cause‐effect technique. Provides worked examples of the technique.
This paper discusses an evaluation study of WISDeM, an interactive Distance Learning Tool. It covers the evaluation rational, details of usability evaluation, designing…
This paper discusses an evaluation study of WISDeM, an interactive Distance Learning Tool. It covers the evaluation rational, details of usability evaluation, designing the evaluation, the objectives and respondents, the study, the raison d’être for the questions asked and basic assumptions, what needed to be evaluated, the execution of the evaluation, its results and conclusions. The evaluation results indicated that Communication Preference and Learning Styles matching between a computer interface and the student user is likely to enhance his/her ability for memory rehearsal, learning and knowledge recall more effectively than without it.
This paper details work undertaken to identify and assess the skills needs of small, especially food‐related, independent retailers in the United Kingdom. The paper, part…
This paper details work undertaken to identify and assess the skills needs of small, especially food‐related, independent retailers in the United Kingdom. The paper, part of a European Social Fund (ESF) assisted project: “Towards a healthy high street (II)”, considers the specific skills areas deemed to be lacking at present in the sector. From this, higher‐level learning materials will be developed which relate to the skills areas identified. The prime source of evidence for skills needs identification draws upon research undertaken as part of two previous ESF projects. The key aim of this paper is to combine and articulate the findings from this earlier ESF research with material published by practitioners, academics and government pertaining to the provision of training in this vital sector of the economy. Three key areas upon which to focus training in the sector are explored: “Building and sustaining competitive advantage”, “E‐commerce” and “Retail operations”.
The aim of this paper is to explore how spatial taste formation and the interrelationships between place and taste can inform the development of contemporary place…
The aim of this paper is to explore how spatial taste formation and the interrelationships between place and taste can inform the development of contemporary place marketing and/or place management strategies.
The paper draws on previous research conducted within the context of live music consumption and, in particular, within live musical spaces such as festivals and concert halls.
This paper illustrates how spatial taste formation can inform the development of topographies of taste which focus on the creation of field-specific experiences. It also offers insights for understanding the phenomenological uniqueness of various places and the role of place users and other stakeholders in the creation of place marketing and branding value.
The paper elaborates upon the potential usefulness of spatial taste formation for place management and marketing research practice and draws out implications for future research. It advances a holistic and phenomenological understanding of place which illustrates how users’ perceptions of place are shaped by their experiences in various places and by the interplay of these experiences with their individual tastes and vice versa.
This paper aims to investigate how brand identity is co-created, with a specific focus on how employees contributed to the process in a five-star hotel setting. The focus…
This paper aims to investigate how brand identity is co-created, with a specific focus on how employees contributed to the process in a five-star hotel setting. The focus of this study is on understanding how two hotels planned and executed their brand identity strategy simultaneously, differentiating one from the other and how employees actively participated in this process.
A longitudinal case study approach was adopted, centred on building the identity of two luxury hotels owned by a single company in Seoul, Korea. Various organizational documents were collected and analyzed to understand the brand identity of the hotels and how brand co-creation has been implemented. In addition, semi-structured in-depth interviews were conducted with 42 employees to understand the brand co-creation process from their perspective.
The brand co-creation process of the hotels was conducted simultaneously and evolved over the following four phases, with employees’ roles varying in each phase, namely, establishing a clear brand identity strategy; designing and selecting sensory identity; aligning organizational identity; and delivering brand identity through external communication. Employees that participated in brand co-creation enhanced their brand knowledge, developed emotional bonds with the brand and were motivated to deliver the brand identity. Furthermore, those that immersed themselves in the new brand identities were able to enable positive guest perceptions towards the brand image, which consequently enhanced employees’ pride in their work.
This research advances the brand management literature in defining branding and brand identity elements, as well as emphasizing the importance of consistent branding. In addition, the current study expands the scope of internal branding, highlighting the process of brand co-creation and the role of employees as active participants. Moreover, it reveals that employees’ participation enhances not only their brand knowledge but also their emotional bonds with the brand. The proposed conceptual framework demonstrates the flow of branding elements, brand identity elements and the “infinite loop” of employee participation in brand co-creation.
The case study approach adopted here enables an in-depth investigation of employee participation in brand co-creation, including their different roles and activities in the process; a phenomenon that has not been adequately explored in previous research.
This paper aims to enable the unmanned aerial vehicles to inspect the surface condition of wind turbine in close range when the global positioning system signal is not…
This paper aims to enable the unmanned aerial vehicles to inspect the surface condition of wind turbine in close range when the global positioning system signal is not reliable, and further improve its intelligence. So a visual-inertial odometry with point and line features is developed.
Visual front-end combining point and line features, as well as its purification strategies, are first presented to improve the robustness of feature tracking in low-textured scene and rapidity of segment detector. Additionally, the inertial measurement is integrated between keyframes as constrain to reduce tracking error existed in visual-only system. Second, the graph-based visual-inertial back-end is constructed. To parameterize line features effectively, the infinite line representation not sensitive to outdoor light is employed, in which Plücker and Cayley are selected for line re-projection and nonlinear optimization. Furthermore, Jacobians of the line re-projection errors are analytically derived for better accuracy.
Experiments are performed in various scenes of the wind farm. The results demonstrate that the tight-coupled visual-inertial odometry with point and line features is more precise on all the samples than conventional algorithms in complex wind farm environments. Additionally, the constructed line feature map can be used in the following research for autonomous navigation.
The proposed visual-inertial odometry works robustly in strong electromagnetic interference, low-textured and illumination-change wind farm.
The small‐ to medium‐sized enterprise (SME) retailing sector in the UK is facing challenging times. In order to help the sector meet these challenges a number of…
The small‐ to medium‐sized enterprise (SME) retailing sector in the UK is facing challenging times. In order to help the sector meet these challenges a number of initiatives have been set up primarily with the intention to train, develop and support SME retailers through these times of change. Nevertheless, although a number of schemes exist at the European, national, regional and local levels, their ability to engage with the sector and facilitate change is questionable. Many of the training schemes and advice services are just not perceived by SME retailers to be relevant to their needs. In this paper, we suggest that a practical alternative to many of the structured and formal approaches currently on offer is that of mentoring. By reviewing the literature pertaining to the method and by presenting SME applications of mentoring we develop a framework for mentoring in the SME retail sector.
Within many retail organisations it would seem that the current position of loyalty card schemes is such that they are at something of a crossroads. With a number of…
Within many retail organisations it would seem that the current position of loyalty card schemes is such that they are at something of a crossroads. With a number of high‐profile retailers having terminated their schemes, and others seemingly unable or unwilling to achieve viable returns through the effective use of loyalty card data that are gathered, it appears timely to outline the potential applicability of such data for practitioners seeking to maximise their use and academics concerned with researching the phenomenon. The insights that can be gleaned from analysis of loyalty card databases arguably represent the most significant benefits of scheme implementation. To that end, this paper sets out the current use of such data in a (potentially) fruitful area, that of local marketing initiatives, and the prospective future use of such data therein. Drawing on earlier work that has considered the importance of the geographical nature of loyalty card data, illustrative models highlight how such data can be placed in the retail locational hierarchy and how they can be utilised in local marketing initiatives.