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A random sample of 308 UK consumers was used to compare two scales for the measurement of consumer involvement ‐ Zaichkowsky’s revised Personal Involvement Inventory and Mittal’s Purchase‐decision Involvement Scale ‐ in terms of internal reliability, dimensionality, convergent validity, discriminant validity, and criterion validity. In general, both inventories perform well but the results raise interesting questions about the emotional versus rational structure of consumer involvement with financial services. The practical implications of the results for consumer research and the marketing of financial services are discussed.

This paper is the second of two concerned with a meta‐analysis of the technology acceptance model (TAM). This part aims to present a rigorous and quantitative meta‐analytic review of 569 findings from 95 TAM studies as a basis for identifying gaps and providing guidelines for implementation management and conduct of future research. The paper also seeks to investigate the potential impact of methodological characteristics on the meta‐analytic findings.

The approach consists of meta‐analysis following Hedges and Olkin's procedures, moderator‐analysis using homogeneity Q‐values, analogue to ANOVA and weighted regression method.

The dominant focus in empirical investigations of the TAM has been on modelling intention for its effect on self‐reported usage behaviour, while the attitudinal construct has been neglected. This raises three questions: whether the exclusion of attitude from the TAM is beneficial for understanding of technology usage behaviour in mandatory settings; whether the revised TAM holds equally for mandatory and voluntary settings; and whether the emphasis on measuring intentions and self‐report use rather than actual usage is warranted. An additional question answered in the meta‐analysis is about the relative importance of PU and PEOU.

The paper provides a rigorous meta‐analysis to progress towards a unified view of the TAM.

This paper is the first of two concerned with a meta‐analysis of the technology acceptance model (TAM). This part aims to present a narrative literature review of 145 papers published on the TAM.

The approach takes the form of a literature review of 145 papers on the TAM.

The review identifies TAM as a basis for identifying gaps and providing guidelines for implementation of management and the conduct of future research.

The paper presents a comprehensive literature review and a rigorous meta‐analysis to progress towards a unified view of the TAM.

Customers' participation in co-creation is a prerequisite for co-creation success. To identify customer co-creators, research has shown a recent interest in the role of personality traits as predictors of customers' engagement in co-creation. However, the empirical results regarding the direction and significance of these relationships have been inconclusive. This study builds on the five-factor theory (FFT) of personality to enhance one's understanding of the nomological network that determines the relationship between personality traits and customers' willingness to co-create (WCC).

Based on a large-scale empirical study on technology-based services (TBSs) in healthcare (n = 563), the authors empirically investigate the role of the five-factor model (FFM), innate innovativeness (INI) and enduring involvement (EI) in predicting customers' WCC using partial least squares structural equation modeling (PLS-SEM).

The authors’ empirical findings show that depending on the configurational setting of the personality traits tied to the FFM, INI and EI evolve as mediators in determining customers' WCC.

This study is the first to introduce the FFT of personality into co-creation research. The results of this paper shed light on the relationships between personality traits, characteristic adaptations and customers' WCC.

The increasing use of Internet‐based qualitative and quantitative research is based on both “pull” and “push” factors. “Pull” factors include research clients’ demand for faster turnaround and low cost, while marketing research agencies’ naturally competitive endeavours represent the “push”. Attempts “to clear the e‐mist” regarding research on the Internet and examines the main types of Internet based research (qualitative and quantitative) as well as seven “sins” for Internet researchers – based on interviews with leading providers of Internet market research and IT specialists. Concludes that there is a need for both practitioners and academics to ensure their houses are kept in order and to respect the rights of respondents and clients and, just as importantly, be seen to be doing this and so keep possible interference by governments at bay.

The second annual conference of the Research Alliance of Fashion and Textiles (RAFT), hosted by the Department of Clothing Design and Technology of Manchester Metropolitan University (MMU), took place in Manchester in June.

The study examines how two types of trust – institutional and system trust – predict online banking intentions (OBI) as a function of generational cohort membership.

The study uses a cross-sectional survey of 559 U.S. Amazon Mechanical Turk (MTurk) members using quota sampling from three generational groups: SGI (born before 1946), older boomer (born 1946–1954), and millennial (born 1977–1992).

Results showed generational cohort differences in system and institutional trust as well as OBI. Serial mediation model results showed the model where institutional trust precedes system trust best explains the relationship between generational cohort membership and OBI.

While diverse, the sample comprised of MTurk workers and relied on self-report measures of behavioral intentions, thus limiting the generalizability of our findings.

This study introduces two levels of e-trust into the technology acceptance literature and provides a guideline for financial institutions and system designers to understand the role of trust in driving online service adoption and use for different generations.

This study explores generational differences in technology use with special focus on older adults, which is yet to be fully explored in the literature. This study differentiates between two levels of e-trust and explores the order in which both trust types mediate the relationship between generational cohort membership and OBI.

Buying online has become a widespread and common activity for consumers, and, for many organizations, e-commerce has become a very profitable alternative to sell their products and services, also allowing them to leverage their strategy in new geographical markets immediately. Although the literature on the subject is comprehensive, there is a gap in identifying the holistic constructs that are the determinants of consumers' choice of an online store. This research resorts to an exploratory study, based on a nonsystematic literature review, seeking to identify these constructs. The results obtained allowed us to identify the following constructs: consumer behavior, customer experience, web content, catalog, terms and conditions, customer support, perceived value, trust, security and privacy, satisfaction, and loyalty. Customer experience, satisfaction, and loyalty constructs stand out from a strategic perspective.

The purpose of this paper is to create a managerial framework for selecting the most effective bank advertisement appeal for different financial services. Financial services were classified based on the FCB grid: high/low involvement and think/feel decision.

The data were collected from 62 banks with content analysis based on 1,514 unique print advertisements, published between 2006 and 2014 in national newspapers in Romania and Hungary. The ads were coded, based on Pollay’s appeals, and then a cluster analysis was performed to identify appeal and financial service clusters.

The results revealed ten bank-specific appeals which can be used for advertising four different banking services categories. All type of savings and loans for B2B are advertised with quality appeals (safety, productivity); current account and card, personal/home loans are advertised with financial value appeals (convenient, cheap); corporate branding with emotional appeals (affiliation, distinctive, enjoyment); and services with mixed appeals.

The study could be extended for different target market, creative strategy, other media and more countries.

The paper provides guidelines on how the FCB grid could be extended for bank services to recommend specific appeals for each category.

The financial service literature proposes guidelines regarding bank advertisements. However, the recommended advertisement appeals were not linked to different bank services. This paper creates a comprehensive managerial framework in order to match the bank’s specific appeals with different bank services.

Sport has evolved into one of the largest industries in Australia and there is a corresponding increased interest in the factors influencing fan loyalty. This paper presents a theoretically developed conceptual model which empirically tests the relationships between fan identification, sports involvement, following sport and fan loyalty. Survey results indicate that fan identification, following sport and involvement positively influence fan loyalty, while following sport was found to mediate the involvement-fan identification relationship.