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1 – 2 of 2Johanna Zanon and Karin Teichmann
This paper aims to examine how different levels of message appeals, message sources and social norms influence the purchase (i.e. booking) intention of eco-accommodations.
Abstract
Purpose
This paper aims to examine how different levels of message appeals, message sources and social norms influence the purchase (i.e. booking) intention of eco-accommodations.
Design/methodology/approach
The proposed hypothesis was tested using a 2 (message appeal; rational vs emotional) × 2 (message source; expert vs blogger) × 2 (social norm; injunctive vs descriptive) between-subject experimental online design.
Findings
Advertising appeals and social norms are major predictors of eco-accommodation’s ad effectiveness and message appeals, sources and social norms, and their classifications interrelate with each other. The highest intention to purchase an eco-accommodation was found for a promotional message, which is sent by an expert, expresses a rational appeal and includes a descriptive social norm. Perceived emotional value in contrast was increased with a blogger statement including an emotional appeal and an injunctive social norm.
Research limitations/implications
The used experiment only focused on one product, namely, eco-friendly accommodations. The impacts of different message contents might vary as a function of the promoted product.
Practical implications
To develop persuasive messages which combine all three message contents, experts should craft messages with rational characteristics and address a descriptive social norm.
Originality/value
Although consumers show a desire to buy eco-friendly tourism products, it seems that supply actually overweighs demand. As research in the field of eco-accommodations is still limited, this study examines the role of different combined promotional message contents to further clarify the apparent gap in green consumption.
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Keywords
Shekhar Shekhar, Anjali Gupta and Marco Valeri
This study aims to map the development of research on family business in tourism and hospitality and provides insights into the key contributors, key areas and current dynamics…
Abstract
Purpose
This study aims to map the development of research on family business in tourism and hospitality and provides insights into the key contributors, key areas and current dynamics, and suggests future research directions in the field.
Design/methodology/approach
This study uses the Web of Science (WoS) database to identify the 124 articles published in the theme. The study uses bibliometric indicators such as the co-citation network, word co-occurrence network to analyze the publication and citation structure using Science of Science (Sci2), OpenRefine, and Gephi.
Findings
The top authors, top journals and major themes are recognized using bibliometric techniques. The study identifies six keyword clusters: entrepreneurship, innovation, and empirical collaborating with tourism, hospitality, and family business. The country-wise collaboration indicates the lack of research in the eastern hemisphere of the world. The co-authorship shows studies shared among individuals of a few organizations. The trends from bibliographic coupling depict the evolution of research.
Research limitations/implications
The scope of data collection for the network analysis is limited to the WoS. Incorporating papers from other databases might provide different network structures and insights.
Originality/value
The study is the first of its kind in the theme of family businesses in tourism and hospitality and will contribute to the literature by identifying future research directions.
Details