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This purpose of this study is to deconstruct market orientation to explore how culture interrelates with conduct and value-creating innovation and its effect on performance. The authors suggest that market orientation is an organizational identity that can be built and managed for sustained competitive advantage.

The authors use a split sample of 553 Canadian small- and medium-sized enterprises (SMEs) in both the manufacturing and technical service sectors. Hierarchical moderated regression analysis is used to test the main hypothesis that culture moderates the relationship between conduct and innovation. Support for the respective hypotheses is determined by the statistical significance of each focal variable.

The study finds that culture does in fact moderate the relationship between conduct and innovation but only in service firms, not in manufacturing firms.

Theoretical implications include establishing support for the main premise of the paper, namely, that market-oriented culture interacts with the behavioral component of market orientation influencing the firm’s ability to create value through innovation.

Managerial implications include the refinement of the many conceptualizations of the innovation construct by establishing innovation as value-creating. It also provides insight on how firm culture relates to the systems and processes used to operationalize both a market and innovation conduct within the firm.

This paper provides a unique insight into the marketing/innovation interface, specifically in the context of SMEs.

Ever since Sarasvathy’s (2001) seminal article, scholars have sought to test effectuation’s affect on firm performance. Although recent work has begun the arduous process of testing effectuation’s effect on entrepreneurial performance, there is still much to learn about its impact on firm performance. One such area is the relationship between effectuation and innovation. The purpose of this paper is to first, propose a scale suitable to the explication of the effectuation construct relative to innovation. Second, it proposes a more parsimonious scale for the measurement of innovation. Third, these scales are tested relative to firm performance.

This paper develops and tests a structural model, which investigates aspects of effectuation as mediators between innovation orientation and product/service innovation. This is accomplished using a sample of 169 electronic product manufacturing-based small and medium-sized enterprises (SMEs). Subjective measures of performance are used as the dependent variable.

The three most widely used measures of innovativeness were found to break cleanly into two sub-constructs, namely innovation orientation and product/service innovation. Effectuation measures included means (who I know), leverage contingencies (experimentation), pre-commitments and affordable loss. Means and leverage contingencies were found to positively mediate innovation orientation and product/service innovation leading to increased firm performance. Affordable loss did not show a mediating role, but had a direct effect on firm performance.

This study establishes two distinct sub-constructs of firm-level innovation; namely innovation orientation and product/service innovation. Second, by testing an innovation-centric effectuation model, this research establishes an empirical relationship between effectuation, innovation and firm performance.

Practical implications include establishing a relationship between means, leverage contingencies and innovation-performance, indicating that the ways through which small and medium-sized enterprises use their innovation networks may affect innovation outcomes and ultimately firm performance.

This research establishes an empirical relationship between effectuation, innovation and firm performance, extending effectuation theory from the entrepreneurship to the innovation literature.

The purpose of this paper is to provide an overview of conceptions and misconceptions relating to Weberian thought after 100 years of synthesis.

Extensions of the theories espoused are discussed and a brief review of several relevant empirical research projects is highlighted. Weberian theory is taken as the basis for the discussion of the paper. Its fundamental assertions are discussed and current discussions elucidated. Modern (post‐1980) research directions and findings are summarized for helping the scholar understand the current state of Weberian research and the potential for future paths.

There are numerous areas for future theoretical and empirical exploration discussed. Such areas as the effects of the Protestant work ethic on social networks across multi‐cultural (of which religion and religiousity play a role) boundaries and the dynamics of cultural change within, and between cultural dimensions will provide ever‐changing opportunities for at least another century. Inter and intra‐national diversity and its dynamics will also provide munificence in this field of study.

This paper provides scholars a brief review of the status of Weberian research and should evoke new thought related to this theoretical base as well. With the renewal of interest in entrepreneurship and its effects on communities, this area should be a fertile field for researchers, practitioners, and the public in general.

Are you at peace with God and your neighbor? This simple question, as it relates to a life of business, may seem curious to most entrepreneurs and probably even irrelevant. However, for the Mennonite entrepreneur this question is very relevant to their faith, to their relationship with their ethnic community, and to their daily lives as business people. This question probes at the hearts of Mennonite entrepreneurs who struggle to reconcile the dilemma of faith, culture, and economic opportunity.