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This study examines the impacts of three individual values on the willingness to pay and perceived fairness of use tax on Internet purchases. Analysis of survey data collected from 114 taxpayers reveals that while a strong sense of national identity is significantly correlated with fairness perceptions of use tax, it is not significantly related to perception of willingness to pay use tax. Our findings suggest that taxpayers with a high level of religiosity are more willing to pay use tax, although they do not perceive the use tax to be fair.

In recent years, there has been no shortage of research on the enormous pressure women face to have children. Similarly, the pressures put on mothers and the impossibility for women to live up to the ideal standards of motherhood are increasingly the subject of scrutiny. However, a shadowy figure lurks in the cultural imagination: the woman who refuses to have a child, or worse, hates the children she has. If narratives of maternal distress, anxiety and regret represent ‘the last taboo’, then narratives of willful rejection exist even outside of those boundaries.

This chapter explores narratives of women who are villainised for their negative relationships to motherhood and mothering, in canonical texts of the Western Anglosphere culture. Drawing examples from the Bible, from Charles Dickens, and from the Disney corporation, Çakmak and Rumson demonstrate the variations and ongoing poignancy of the narrative that women who reject or fail to have children are evil.

Purpose – To explore how young men negotiate the matriarchal domain of fashion consumption and self-presentation, observing techniques adopted by these men to navigate this feminized space and construct their identity project.

Methodology/approach – Engaging Foucauldian theory, a constructionist approach is followed to analyze qualitative interview data with the understanding that a consumer's narrated experience is embedded in a social web of possible interpretation. Rather than seeking to discover a respondents “essential self” within interview data, this research takes a narrative analysis approach, considering individuals storytelling within the context of circulating discourses and power relations.

Findings – As young, fashion-forward men navigate new configurations of power relationships and adopt new modes of performing masculinity, they come to legitimate themselves by forging new categories of existence. They engage various techniques to include the arts and the art of irony in an effort to constitute their masculine subjectivity within discourses of fashionable self-presentation practices.

Social implications – By exploring the social context wherein consumer choices are made, we see consumer identity projects are in fact constricted and influenced by a myriad of sociocultural forces.

Originality/value of paper – Within consumer culture theory, there is much focus on the agency of consumers and their identity projects. However, there is a dearth of work that considers the social and cultural context wherein these identity constructions take place. This study makes a contribution toward addressing this gap.

Purpose – Recent research on the gender culture and femininity of adolescent girls found that girls construct their gender identity in various ways that are intertwined with race, ethnicity, social class, and sexual orientation. However, these existing studies focused on either general schoolgirls (see Ali, S. (2003). To be a girl: Culture and class in schools. Gender and Education, 15(3), 269–283; Bettie (2003); Weiler, J. D. (2000). Codes and contradictions: Race, gender identity and schooling. Albany, NY: State University of New York Press; Renold, E. (2005). Girls, boys and junior sexualities: Exploring children's gender and sexual relations in the primary school. London: Routledge) or delinquent girls in a gang (see Miller, J. (1998). Gender and victimization risk among young women in gangs. Journal of Research in Crime and Delinquency, 35, 429–453; Miller (2001); Joe-Laidler & Hunt (2001); Schalet, A., Hunt, G., & Joe-Laidler, K. (2003). Respectability and autonomy: The articulation and meaning of sexuality among the girls in the gang. Journal of Contemporary Ethnography, 32, 108–143; Messerschmidt (1995); Messerschmidt, J. W. (1997). Crime as structured action: Gender, race, class, and crime in the making. Thousand Oaks, CA: Sage), and only a few studies paid attention to girls who showed overt oppositional behaviors at school.

Methods – The research uses qualitative methods and explores the gender identity of two adolescent girls in a junior high school in Taiwan, who are regarded as problem or “bad” girls by the school faculty.

Results – The two girls both manifested “ladette” culture (Jackson, 2006). On the one hand, they showed masculine behaviors such as fighting, troublemaking, disobeying school regulations, and using drugs and alcohol. On the other hand, they deliberately emphasized their femininity and sexual maturity in the way they dressed, talked, and behaved.

This research aimed to determine the mediating effect of entrepreneurial self-efficacy on the relationship between entrepreneurial passion and leadership styles. Two hundred hardware and footwear entrepreneurs from the Las Malvinas Commercial Emporium, Lima, Peru were surveyed. The partial least squares structural equation modelling (PLS-SEM) multivariate statistical technique was applied for data analysis. It was found that there is a complementary mediating effect of entrepreneurial self-efficacy in the relationship between entrepreneurial passion and leadership styles. On the other hand, it was concluded that entrepreneurial passion has a positive influence on entrepreneurial self-efficacy. Likewise, there is a positive influence of entrepreneurial self-efficacy on leadership styles, and there is a positive influence of entrepreneurial passion for leadership styles. This research contributed theoretically to the academic literature and provided empirical evidence of the relationship of the proposed variables; it proved a new predictive and explanatory structural model that can now be used in future research worldwide and generated a model of the studied variables that are useful for both academia and the business world.