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This study aims to investigate the extent to which Generation Y job seekers use social media to enhance their job search experience.

The chapter draws on an in-depth analysis of qualitative data gathered from 29 interviews with recent university graduates in Human Resource Management (HRM).

The findings of this study challenge popular stereotypes and anecdotes which seem to suggest that the power of technology come naturally and easily to Generation Y users (The Economist, 2010). It also suggests that young people, particularly graduates are unprepared for the job market. Many of them are stuck in the traditional ways of looking for a job despite the information that is available for them to exploit modern technologies to enhance their job search experience.

Colleges and universities should include modern job search techniques such as social media into their curricula. In addition, career centers and employers need to play their part in disseminating information about how social media can be used by graduates to search for jobs.

The study emphasizes the need for individual users to exploit technology such as social media to enhance their professional and career success.

Searching for a job is an important process that influences short- and long-term career outcomes as well as well-being and psychological health. As such, job search research has grown tremendously over the last two decades. In this chapter, the authors provide an overview of prior research, discuss important trends in current research, and suggest areas for future research. The authors conceptualize the job search as an unfolding process (i.e., a process through which job seekers navigate through stages to achieve their goal of finding and accepting a job) in which job seekers engage in self-regulation behaviors. The authors contrast research that has taken a between-person, static approach with research that has taken a within-person, dynamic approach and highlight the importance of combining between- and within-person designs in order to have a more holistic understanding of the job search process. Finally, authors provide some recommendations for future research. Much remains to be learned about what influences job search self-regulation, and how job self-regulation influences job search and employment outcomes depending on individual, contextual, and environmental factors.

This paper examines barriers to work among adults with disabilities in two specific areas – searching for jobs and workplace accommodations – using data from the 1994/1995 National Health Interview Survey Disability Supplement. Focusing on a subgroup of “work-oriented” persons, the paper finds that difficulties in looking for work are widespread, encountered by more than half of our sample of non-workers with disabilities. While there are a variety of reasons people report for being discouraged in looking for work, lack of appropriate jobs, lack of information about appropriate jobs, and transportation problems are frequently cited. Those with lower levels of education, less previous work experience, and more severe activity limitations have the most difficulty searching for jobs. We also find that about one-third of our work-oriented non-working sample of adults with disabilities report needing workplace accommodations. The most common specific needs are special work site features such as accessible parking, transportation, elevators, and modified work stations. While a greater proportion of non-workers need more accommodations than workers, the types of accommodations most frequently needed are similar. We also find that even after controlling for severity of limitations and demographic characteristics, reporting a need for accommodation is still negatively correlated with the probability of working.

The Internet and social media have fundamentally transformed the ways in which individuals find jobs. Relatively little is known about how demand-side market actors use online information and the implications for social stratification and mobility. This study provides an in-depth exploration of the online recruitment strategies pursued by human resource (HR) professionals. Qualitative interviews with 61 HR recruiters in two southern US metro areas reveal two distinct patterns in how they use Internet resources to fill jobs. For low and general skill work, they post advertisements to online job boards (e.g., Monster and CareerBuilder) with massive audiences of job seekers. By contrast, for high-skill or supervisory positions, they use LinkedIn to target passive candidates – employed individuals who are not looking for work but might be willing to change jobs. Although there are some intermediate practices, the overall picture is one of an increasingly bifurcated “winner-take-all” labor market in which recruiters focus their efforts on poaching specialized superstar talent (“purple squirrels”) from the ranks of the currently employed, while active job seekers are relegated to the hyper-competitive and impersonal “black hole” of the online job boards.

Drawing on in-depth interviews and observations in Denmark and the United States, this chapter compares discourses and experiences of young unemployed professionals engaged in networking. Common across both sites is the kind of emotional labor perceived to be required for effective networking, with workers frequently drawing on romantic dating as a key metaphor. However, engagement in such emotional labor is more intense and pervasive for American jobseekers, while Danish jobseekers express greater concern about potential exploitation of the other party, corruption, and pressure to conform to norms of marketability. The chapter discusses possible links among networking experiences, hiring practices and political-economic contexts in the United States and Denmark.

Purpose – The introductory chapter to this special issue highlights contemporary scholarship on networks, work, and inequality.Methodology – We review the last decade of research on this topic, identifying four key areas investigation: (1) networks and hiring, (2) networks and the labor process, (3) networks and outcomes at work, and (4) networks and institutional dynamics.Findings – Social networks play an important role in understanding the mechanisms by which and the conditions under which economic inequality is reproduced across gender, race, and social class distinctions. Throughout the review, we point to numerous opportunities for future research to enhance our understanding of these social processes.

The aim of this chapter is to explore employee behaviors and expectations of the role of social media when searching for jobs, to offer recruiters and companies valuable insights to design and manage appropriate web-based employer branding and recruitment strategies.

The research strategy is based on semi-structured in-depth interviews involving 34 central informants: talented Gen Yers and social media recruitment experts and mangers. The project focuses on the Italian context, an exemplary country with the highest social media penetration rate.

The results demonstrate the “bounded” popularity of social media as a recruitment tool among Gen Yers who implement up to five active and passive behaviors, albeit not all widespread, according to varying patterns and using different social media for different purposes: receiving, seeking, sharing, leading, and experiencing. Gen Yers, with aims that vary in line with various staffing phases, collect and share rumors and voices from both internal and controlled organizational sources but also, and above all, from external and organizational sources that companies do not control directly.

Social media seem to offer appealing and valuable opportunities to attract and engage talented young individuals, sustaining the quality, quantity, and fairness of employment relationships. Conversely, they also involve some organizational risks and costs. The chapter offers some managerial cautions and advocates a radical change in the prevalent HRM mindset for the improved management of transparency that social media solutions entail.

Results contribute in understanding how social media can better sustain employer branding and recruitment activities, especially considering the needs and expectations of talented young employees and professionals in the Italian context. Italy is an emblematic context, where the social media potential appears to be extremely interesting, considering its high rate of social media penetration.