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Article
Publication date: 24 May 2019

Jesús Garcia-Madariaga, Nuria Recuero Virto, Maria Francisca Blasco López and Joaquín Aldas Manzano

Studies that examine users’ perceptions of museum’s website quality are scarce. The purpouse of this paper is to propose a multi-group comparison between two superstar…

Abstract

Purpose

Studies that examine users’ perceptions of museum’s website quality are scarce. The purpouse of this paper is to propose a multi-group comparison between two superstar museums to outline the variables that define website quality regarding museum websites towards achieving e-loyalty, trust and perceived control.

Design/methodology/approach

The sample comprised 305 valid online questionnaires, collected from a panel survey using a quota-sampling technique. The proposed model was tested using partial least squares analysis multi-group comparison between Prado and Thyssen-Bornemisza museum websites.

Findings

Website quality plays a determinant role in users’ behavioural outcomes. As evidenced in the results for the first time in a museum setting, website quality has the potential of influencing e-loyalty, trust and perceived control. Besides, trust has a positive influence on e-loyalty and perceived control, on trust. The multi-group comparison revealed no significant differences between the two museum superstars, which offer highly useful insights for the correct design of these websites.

Originality/value

This research addresses a multi-group comparison using partial least squares, a quite recent technique that advances knowledge regarding this method. It contributes to knowledge museum website management and online literature by means of proposing website quality as a dimension that includes content, ease of understanding, emotion, informational fit-to-task, promotion and visual appeal and by revealing significant effects of the relationships of the proposed model. Museum managers are provided with valuable inputs to design websites in an appropriate and suitable way for their users so they will be more willing to repeat their navigation experience.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 13 no. 1
Type: Research Article
ISSN: 1750-6182

Keywords

Content available
Article
Publication date: 3 April 2019

Francisca Blasco-Lopez, Nuria Recuero Virto, Joaquin Aldas Manzano and Daniela Cruz Delgado

The purpose of this paper is to examine the role that Facebook Fan Pages (FFPs) play in the generation of visit intention. The study has three objectives: first, to…

Abstract

Purpose

The purpose of this paper is to examine the role that Facebook Fan Pages (FFPs) play in the generation of visit intention. The study has three objectives: first, to examine the effects of museum-generated content (MGC) on perceived information quality and perceived customer service and perceived information quality and perceived customer service on visit intention and, second, to test the model with two samples to make comparisons that provide useful insights.

Design/methodology/approach

Data were collected through an online survey that achieved 308 valid responses. A multi-group analysis was conducted to compare the results from two groups: users of the Frida Kahlo museum and Anahuacalli museum FFPs.

Findings

The results reveal that there are significant differences between the two samples regarding the direct effects of perceived information quality on visit intention and perceived customer service on visit intention. The authors also noted a slight difference between the two museums’ FFPs in the relationship between MGC and perceived information quality.

Research limitations/implications

Further research is needed to examine other FFP factors that influence visit intention to clarify the results obtained from the two samples and to analyse the proposed model in other settings. This research contributes to the literature concerning the impact of online platforms on visit intention.

Originality/value

The findings provide useful insights for managers as to how to increase their FFP followers’ intention to visit their establishments.

Objetivo

El propósito de esta investigación es examinar el papel que desempeñan las páginas de fans de Facebook (PFFs) en la generación de intenciones de visita. El objetivo de este estudio es doble: primero, examinar los efectos del contenido generado por el museo sobre la calidad de la información percibida y el atención al cliente percibido, y la calidad de la información percibida y el atención al cliente percibido sobre las intenciones de la visita y el segundo, probar el modelo en dos muestras para establecer una comparación que proporcione ideas útiles.

Diseño/metodología

Los datos fueron recogidos a través de una encuesta online de 308 respuestas válidas. Se realiza un análisis multigrupo para comparar los resultados entre dos grupos: PFF del museo de Frida Kahlo y la PFF del museo Anahuacalli.

Resultados

Los resultados revelan que existen diferencias significativas entre las dos muestras con respecto a los efectos directos de la calidad de la información percibida en las intenciones de visita y el servicio al cliente percibido en las intenciones de visita. También se ha observado una ligera diferencia entre las PFF de los dos museos en la relación entre el contenido generado por el museo y la calidad de la información percibida.

Limitaciones/implicaciones

Se necesita más investigación para examinar otros factores en las PFF que influyen en las intenciones de visitar, aclarar los diferentes resultados obtenidos en las dos muestras y analizar el modelo propuesto en otros entornos. Esta investigación contribuye a la literatura sobre el impacto de las plataformas online en las intenciones de visitar.

Originalidad/valor

Los resultados proporcionan información útil para los gerentes sobre cómo aumentar las intenciones de sus seguidores de visitar sus establecimientos.

Palabras clave

Intención de visitar, Contenido generado por el museo, Calidad de la información percibida, Atención al cliente percibido, Facebook

Tipo de artículo

Trabajo de investigación

Details

Spanish Journal of Marketing - ESIC, vol. 23 no. 1
Type: Research Article
ISSN: 2444-9709

Keywords

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Article
Publication date: 14 May 2018

Jony Oktavian Haryanto, Luiz Moutinho, Joaquin Aldas-Manzano and Ihsan Hadiansah

The purpose of this paper is to identify the influence of future anticipation toward the development of brand relationship which finally creates brand loyalty. Brand…

Abstract

Purpose

The purpose of this paper is to identify the influence of future anticipation toward the development of brand relationship which finally creates brand loyalty. Brand loyalty has fascinated a number of researchers to conduct studies for so many years; however, its relationship with future anticipation has remained untouched by academia.

Design/methodology/approach

This study proved the proposed conceptual model using structural equation modeling. The empirical approximated for the main-effects model and model goodness of fit indexes. The results signified a good fit of the data to our conceptual model in both samples.

Findings

The research shows that the influence of future anticipation is very essential in creating a brand relationship, autobiographical memory or even market performance and all in Asia; also Europe has similar significance with regard to this matter. Thus, it is important for companies to emphasize the importance of future anticipation and also delivers or informs it well to customers to create a positive perception in customers’ mind.

Originality/value

Future anticipation concept is anchored in philosophy theory and psychology. With respect to the study objectives, the focus is on the perspective of time which refers to thought and attitude toward past, present and future. In exploring what kind of behavior is related with future, the authors views are based on the futurology, a concept from sociology that studies generalizations about the nature of prediction. Blending these two theories, the authors elaborate a conceptual framework for the study of future anticipation and brand loyalty.

Details

Marketing Intelligence & Planning, vol. 36 no. 5
Type: Research Article
ISSN: 0263-4503

Keywords

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Article
Publication date: 5 February 2018

Maria Francisca Blasco López, Nuria Recuero Virto, Joaquin Aldas Manzano and Jesús Garcia-Madariaga

The purpose of this paper is to determine a model for developing sustainable tourism in archaeological sites. A qualitative and quantitative approach has been assumed in…

Abstract

Purpose

The purpose of this paper is to determine a model for developing sustainable tourism in archaeological sites. A qualitative and quantitative approach has been assumed in order to test a model of market orientation, where 11 experts were interviewed and 122 employees of archaeological sites answered the e-questionnaire.

Design/methodology/approach

Partial least squares path modelling regression was employed to examine the measurement and structural model.

Findings

The findings have revealed that market orientation and innovativeness positively and significantly influence tourism sustainability, measured in economic and social terms. Besides, tourist functionality has been determined as an antecedent of market orientation.

Research limitations/implications

This study is limited by the sample sizes of both researches. The model has second order constructs (market orientation, innovativeness and tourism sustainability) that include related concepts to increase parsimony and understand relations with other variables. As a result, separate effects of these dimensions have not been measured, which could report interesting findings in future-related studies.

Practical implications

The results suggest useful insights for managers to improve social and economic sustainability in archaeological sites. Innovativeness affects tourism sustainability, which reinforces the idea that offering technological and organisational innovations improve economic and social sustainability. Besides, it has been proved that market orientation is a necessary precondition to guarantee social and economic sustainability.

Originality/value

This paper assists scholars and practitioners by shedding light on the comprehension of tourism sustainability.

Details

Journal of Cultural Heritage Management and Sustainable Development, vol. 8 no. 3
Type: Research Article
ISSN: 2044-1266

Keywords

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Article
Publication date: 5 June 2017

Blanca Hernandez-Ortega, Joaquin Aldas-Manzano, Carla Ruiz-Mafe and Silvia Sanz-Blas

The purpose of this paper is to analyse the role of perceived value on post-acceptance behaviour for users of advanced mobile messaging services (AMMS). The paper also…

Abstract

Purpose

The purpose of this paper is to analyse the role of perceived value on post-acceptance behaviour for users of advanced mobile messaging services (AMMS). The paper also compares differences in the influence of perceived value on satisfaction and of satisfaction on loyalty to AMMS in Spain and Greece, to test the moderating effect of culture.

Design/methodology/approach

Partial least squares path modelling is used to test the model. Perceived value is modelled as a multidimensional reflective construct with four dimensions. Culture is studied at a national level. Differences between countries are tested using the multigroup analysis approach proposed by Henseler et al. (2009).

Findings

Perceived value contributes significantly to satisfaction. Satisfaction also has a significant effect on loyalty. Regarding the moderating effect of culture, the influence of perceived value on satisfaction is higher in Greece than in Spain. The authors report similar findings for the effect of satisfaction on loyalty, demonstrating the relevant moderating role of cultures with different degrees of masculinity, uncertainty avoidance and collectivism.

Practical implications

This cross-cultural comparison enables mobile phone companies to understand how to provide the greatest value with AMMS in each country in order to increase user satisfaction and loyalty to the service.

Originality/value

This is one of the first studies that develops cross-cultural research to analyse the post-acceptance of mobile services. It analyses the effect of perceived value and satisfaction, making an original comparison of two countries generally considered too similar to be compared.

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Article
Publication date: 31 May 2019

Laurence Dessart, Joaquín Aldás-Manzano and Cleopatra Veloutsou

Although recent research appreciates that consumers increasingly interact with brands in brand communities and that brand engagement is an important and complex phenomenon…

Abstract

Purpose

Although recent research appreciates that consumers increasingly interact with brands in brand communities and that brand engagement is an important and complex phenomenon in brand communities, little is known about the nature of individuals’ brand engagement in brand communities. This study aims to identify brand community members’ segments in terms of their brand engagement within the community; help us understand if these segments use a different approach in the development of brand loyalty; and develop mechanisms that can be used to identify members of these segments.

Design/methodology/approach

The paper adopts a quantitative approach and uses a total of 970 responses from members of Facebook brand pages in three popular languages on Facebook (English, French and Spanish). Data are analysed with structural equation modelling, integrating FIMIX-PLS and POS-PLS.

Findings

The results reveal that cognitive, affective and behavioural engagement dimensions play a different role in driving brand loyalty. Three different segments of engaged consumers exist (emotional engagers, thinkers and active engagers). Variables related to the perceived value of the brand community provide initial explanations as to the differences of the consumer groups.

Research limitations/implications

The data were collected from a specific type of brand communities (Facebook-based, company-managed brand communities) and are self-reported.

Practical implications

This work demonstrates the heterogeneity of brand community members in terms of their brand engagement profile and the effect of this profile on the formation of behavioural brand loyalty. Suggestions on identifying members of these segments based on the value that they get from the community are offered.

Originality/value

This work extends the brand engagement and brand community literature. It is the first work that provides this nature of actionable suggestions to the teams supporting brands with brand communities.

Details

European Journal of Marketing, vol. 53 no. 9
Type: Research Article
ISSN: 0309-0566

Keywords

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Article
Publication date: 1 June 2002

J. Enrique Bigné, Joaquín Aldás‐Manzano, Inés Küster and Natalia Vila

Presents the concept mapping technique as a tool in marketing research. The advantage of this technique lies in the development of qualitative research techniques like…

Abstract

Presents the concept mapping technique as a tool in marketing research. The advantage of this technique lies in the development of qualitative research techniques like focus groups, by structuring results in an objective form; through representing the ideas expressed on a perceptual map. Technique requires statistical tools such as multidimensional scaling and cluster analysis. Its study has been applied here to identify sets of variables that foster customer, given that it represents one of the most strategic sectors in Spain.

Details

Qualitative Market Research: An International Journal, vol. 5 no. 2
Type: Research Article
ISSN: 1352-2752

Keywords

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Article
Publication date: 1 February 2002

Salvador Miquel, Eva M. Caplliure and Joaquin Aldas‐Manzano

Store brands are appearing in an ever‐increasing number of categories and their acceptance by consumers is unquestionable. The purpose of this paper is to model the…

Abstract

Store brands are appearing in an ever‐increasing number of categories and their acceptance by consumers is unquestionable. The purpose of this paper is to model the decision process involved in a purchase which the consumer goes through when choosing store brands over national brands. The model provided allows us to explain why the same consumer may choose a store brand in one product category and not in another. We have taken personal product involvement as the principal point of reference.

Details

Journal of Product & Brand Management, vol. 11 no. 1
Type: Research Article
ISSN: 1061-0421

Keywords

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Article
Publication date: 26 September 2007

Marcelo Royo‐Vela, Joaquin Aldás‐Manzano, Ińes Küster‐Boluda and Natalia Vila‐Lopez

The purpose of the paper is to analyse the male and female stereotypes in Spanish magazine advertising during the last three decades of the twentieth century in order to…

Abstract

Purpose

The purpose of the paper is to analyse the male and female stereotypes in Spanish magazine advertising during the last three decades of the twentieth century in order to determine if they reflect or not the important cultural changes of Spanish society in these years.

Design/methodology/approach

Content analysis of 1,033 different advertisements randomly selected. To ensure reliability two independent codifiers of opposite gender worked together, one as an analyst and other as a judge. Three agreement indices were calculated.

Findings

Use of male and female portrayals has undergone relevant changes in the last 30 years in accordance with the social evolution of Spain. For both men and women stereotypes persist but there has been a move from the portrayal of the character in situations considered socially traditional to less traditional scenarios. At the end of the period analysed, Spanish magazines show low and decreasing levels of sexism.

Research limitations/implications

Only one advertising medium and one country have been analysed.

Originality/value

This is the first study developed in Spain in gender role stereotyping and sexism, and has been analysed through a longitudinal research.

Details

Equal Opportunities International, vol. 26 no. 7
Type: Research Article
ISSN: 0261-0159

Keywords

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Article
Publication date: 7 August 2009

Joaquín Aldás‐Manzano, Carlos Lassala‐Navarré, Carla Ruiz‐Mafé and Silvia Sanz‐Blas

The purpose of this paper is to analyse the determinants of internet banking use, paying special attention to the role of product involvement, perceived risk and trust.

Abstract

Purpose

The purpose of this paper is to analyse the determinants of internet banking use, paying special attention to the role of product involvement, perceived risk and trust.

Design/methodology/approach

The impact of trust, perceived risks, product involvement and TAM beliefs (ease of use and usefulness) on internet banking adoption is tested through structural equation modelling techniques. The sample consists of 511 Spanish internet banking services users and the data are collected through an internet survey. Risk is measured as a formative construct.

Findings

Data analysis shows that TAM beliefs and perceived risks (security, privacy, performance and social) have a direct influence on e‐banking adoption. Trust appears as a key variable that reduces perceived risk. Involvement plays an important role in increasing perceived ease of use.

Practical implications

This research provides banks with knowledge of what aspects to highlight in their communications strategies to increase their internet banking services adoption rates. The research findings show managers that web contents and design are key tools to increase internet banking services adoption. Practical recommendations to increase web usefulness and trust, and guidelines to reduce perceived risk dimensions are also provided.

Originality/value

Despite the importance of trust issues and risk perceptions for internet banking adoption, only limited work has been done to identify trust and risk dimensions in an online banking context. We have evaluated the impact of each risk dimension instead of treating risk as a whole. Furthermore, risk has been measured as a formative construct because there is no reason to expect that risk dimensions in online financial services are correlated.

Details

Online Information Review, vol. 33 no. 4
Type: Research Article
ISSN: 1468-4527

Keywords

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